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ENARMONIA: TOP BILLING FOR ITALIAN ANIMATION AT ITS BEST
It is called Enarmonia (http://www.enarmoniapictures.it/) and it was established in Turin in 1999. Today it is one of the Italian cartoon production companies with the greatest number of in-house artists, and offers, amongst other things, character design, model packs, storyboards, layout, traditional and digital scenes. It boasts an impressive client portfolio, including some of the world's leading production houses.
Its story is one of courage: in a market like animation, mainly shared out between Japan and the United States, the Italian firm has managed to make a name for itself with original and innovative products of quality both in terms of drawing techniques and digital animation. It deals with the entire production chain of traditional, digital and 3-D animated films in-house. The turnover of the company from Turin, at over €1.5m, is itself a clear demonstration of how successful popular Italian animation is, since almost 69% is accounted for by Europe (compared to 16% by Italy and 15% by work carried out for public bodies). It is precisely in Europe that the company has undertaken a series of top-level partnerships, which have allowed it to bring out highly appreciated products such as "Lupo Alberto" (transposition of the famous Italian comic strip character, invented by Silver) and "Corto Maltese" (the animated version of the captain made famous by Hugo Pratt). And if animated series, which are one of the most successful products of the Italian cartoon industry, are so popular in Europe - especially in France and Germany, which are two of the company's most important customers and partners - it is above all in long films that the company shows its best: in the last four years it has worked on 20 long films, 5 of them Italian, and over 20 TV series.
Moreover it is precisely this field that accounts for 80% of the company turnover, and the reason is mainly the fact that it is precisely with long films that Enarmonia was initially - and continues to be - successful. In fact, it is also the only Italian studio to have worked on foreign animation sets, such as the European "Asterix and the Vikings" - soon to be released - and the American "Curious George", produced by Universal. We need merely mention three of the studio's best-known products, namely "La freccia azzurra", "La Gabbianella e il gatto" and "Aida degli alberi", films well known and appreciated especially by children, which on one hand show its great attention to technical and digital detail, and on the other its unbounded creativity, constantly fuelled by the arrival of new talent. Also from this point of view, Enarmonia has intelligently invested in building itself a secure future: right from the beginning the company activated training courses, also aimed at the young unemployed. Then, thanks to collaboration agreements with the most important institutes in the sector, not least the European Design Institute, thanks to which some young artists will be selected to join the company, the Italian cartoon studio has managed to constantly increase its experience and level of quality, keeping pace with the latest scientific discoveries in the field of animation. Enanimation, its production company, has created with the German firms of MotionWorks and WDR the TV series "Amici Amici", which was broadcast on Italian RAI television, and at the moment is working on a long film, "Mià e il Migou", scheduled to be released in Italy and France in 2008, in collaboration with the French production company Folimage. Moreover, it is working with Rai Fiction, Motus and the German Motion Works on 52 five-minute episodes of "Uffa, che Pazienza" inspired by a story by Andrea Pazienza, taken from his book of fairytales, Favole.
Basically, Enarmonia is the perfect example of a company based on creativity and innovation that with constancy and a thirst for success has managed to make an international name for itself, and to win over a significant section of a market that was previously subject to total foreign hegemony.
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