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THE SPARKLE OF ITALIAN JEWELLERY REACHES AS FAR AS TOKYO



THE SPARKLE OF ITALIAN JEWELLERY REACHES AS FAR AS TOKYO Rome (Ign) - A unique opportunity for discovering the excellence of jewellery design. This is the jewellery show that will be hosted in Tokyo between 24 and 27 January: a glittering demonstration of the latest innovations, and at the same time the ideal place to find the best of the jewellery market (http://www.ijt.jp/ijt/english/)at affordable prices. The last edition was a resounding success, with a record of 1519 exhibitors from 35 countries and almost 37000 visitors, and one that the organisers are sure they will manage to repeat in 2007. Italy will also be taking part in the event, with a collective participation organised by the Italian Institute for Foreign Trade (ICE).

Gold work and jewellery is in fact a sector in which Italian products achieve standards of absolute excellence, also because style and design are the two factors which most influence demand. In 2005 the turnover of the Italian jewellery industry was almost €6 billion (40% destined for exports). The production system is made up of around 1500 industrial companies, in addition to thousands of small dynamic businesses, working both under contract and launching their own brand products. The total number of companies is almost 10,000, and accounts for almost 50,000 jobs. The sector's industrial strength derives mainly from the districts, dynamic realities able to compete on world level. In Tuscany, in the province of Arezzo alone, around 1100 companies operate, providing 10,000 jobs. The goldsmiths from the area work around 230 tonnes of gold per year, equivalent to half of the gold imported into Italy, and there are 1600 brands present in the area, mainly represented by craftsmen's workshops.

Another reality of significant size is the district in the region of Campania, where around 500 companies work between Naples and Caserta, accounting for 2500 jobs. These are small workshops dealing in gold, but also in watch making and coral products. The most famous gold working area is Marcianise, where much of the gold destined for the jewellery centre of "Tarì" (name of the ancient Neapolitan gold coin) is processed, and which also counts on the experience of Torre del Greco. Another 25% of the production companies are situated in the North West, in particular in Valenza. In this district alone, 6% of the gold and 80% of the precious stones imported into Italy are processed. These are products of great class which then end up all over the world, thanks to exports of significant size. Italian industry is extremely successful in Russia, for example, where the very word Italy has become a synonym for style and quality in a greatly expanding market, whose sales grow annually by 20%, up to an estimated 3 billion dollars by the end of 2006. In the first half of 2006 Italy maintained second place, as in 2005, after Switzerland, ahead of France and Turkey, as a supplier of precious stones and jewellery to Russia, with 21% of the imports in this sector. But Italy dominates the market above all as the main supplier of machines and systems for the jewellery industry, rising from 40% in 2004 to 67% in 2005, and achieving levels of 61% in the first half 2006.
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