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VIV RUSSIA: ITALIAN FOOD PROCESSING DISEMBARKS IN MOSCOW
Rome (Ign) - This is a market in full development, particularly in Asia, where the Italian industries can offer technology, quality and a "know how" that over the decades has asserted itself throughout the world. It is the food processing industry, that from 21st to 23rd May, will be at the heart of Viv Russia, at the Crocus City Exhibition Centre in Moscow. This is the most important event in Eastern Europe for the industry, an opportunity not to be missed for promoting the most innovative discoveries in the field of food processing and preservation systems. VIV Russia is a relatively new exhibition, considering that the first edition took place in 2004. From 2005 onwards it became a two-yearly event, making it fall in uneven years so as not to overlap with the other important European events in the industry. The 2005 edition saw over 200 companies from 23 countries and 4600 visitors taking part and the organisers are convinced that they will succeed in largely exceeding these numbers this year. Italy will also be present at the event, through collective participation organised by the National Institute for Foreign Trace (ICE) that will be spread out across a 250 m2 surface and in which 12 companies will take part.
The Italian food production, processing and preservation machine industry holds a leading position on a European scale. According to data published by the industry association Assofoodtech (www.assofoodtech.it), in 2006 Italian companies in the industry generated a € 3.34 billion turnover (4.9% higher compared to the previous year) and the forecasts for 2007 predict a further 6% increase. These are flattering figures for a division that employs about 17600 people and generates 60% of its turnover abroad, with its main customers in Europe, particularly in France, Germany, Spain and Hungary. But also in Asia, which represents a market still in evolution and able to create substantial improvement margins. This is the case for India, for example, whose internal food processing market is destined to double within the next five years and represents an interesting opportunity for foreign investors, also due to the fact that the Indian government has set aside over € 17 million for supporting the creation of at least 10 large parks for food processing.
And in Italy the industry boasts a series of industrial districts of substantial dimensions. This is the case for Parma, where the division presents over 500 companies, providing work for 8000 people and generating a turnover of almost € 2 billion. But there are companies in the industry right across Emilia Romagna, representing a third of the Italian companies which supply machinery to the vegetable preserve, meat processing, dairy product and wine industries. The main products are automatic machines for packaging but also equipment for cured meats, for tomato preserves and for bottling milk, without forgetting the cold chain for storing frozen foods. The Italian food processing industry is always ahead, both in terms of conformity to European and world safety standards, and due to the high level of technology it has reached.
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