The Made in Italy Official Portal in the USAItaltrade.com
About Us Contact Site Map Links

The Made in Italy Business Directory

Your Business Proposals
Italian Companies
News
Business Events
Focus On
Showroom
Spotlight
International Press Room
Fairs in Italy
Training & Seminars
Machines Italia
Annual Report
Italy in the world
market
Foreign Direct Investment Desk







Italian Scientists and Scholars of North America Foundation


Home > USA > Spotlight


TOY WATCH, THE ITALIAN WATCHES WORN BY AMERICAN VIPS


TOY WATCH, THE ITALIAN WATCHES WORN BY AMERICAN VIPS

Toy Watch was founded in 2005, and has been operational on a commercial level since mid 2006. Less than two years later their watches are being sold the world over, known and valued by North American, European and Asian consumers.

We ask CEO Sandro Gibillaro how this rapid and, in some senses, surprising success came about.

Effectively, our growth has been exponential. It’s not easy to sum up in a couple of points the mix of factors which allowed our brand to get a hold, but I would say there were two key concepts: the original idea of a new product, which if presented in the right way catches the attention, and an efficient product placement policy, which paradoxically enabled us to become an important brand in the United States before Italy or Europe.

How did you win over American consumers?

We got VIP jet set personalities such as Madonna, Leonardo Di Caprio, Michael Jordan and anchorwoman Oprah Winfrey involved. All thanks to our American PR, who enabled Toy Watch to reach personalities who would have been difficult to get close to for new players. The results were incredible: Toy Watch products were presented during an Oprah Winfrey show in the run up to Christmas 2007. We recorded a rise in contacts for our site only minutes after the first images appeared on television, while the program was still on air. By 20 December the American retailers, who had been well stocked, had completely sold out of our watches.

Now that your brand is well known, what position are you aiming at?

Speaking without arrogance, but with confidence in the quality of our products, we aim to position the product we offer at a very high level, favouring the fashion channel. In order to consolidate our target, we have adopted an exclusive distribution strategy, using only exclusive retailers. For example? In New York our watches are distributed by Saks on Fifth Avenue, and in London by Harrods and Selfridges.

Having told us who your retailers are, could you tell us a bit about the product? In your view, are Toy Watch products designed to meet a short or long-term need?

We sell fashion accessories, not timepieces. Toy Watch is perceived as a luxury brand. Accessible luxury, though – although our original sales point is in Via Montenapoleone in Milan, the consumer can buy one of our watches for an average of 200-300 Euros. Within the reach of most pockets, I should think.

As long as you’re ready to repeat the purchase, perhaps…

Absolutely. A fashion accessory is by nature not a unique object, the only watch that a traditional consumer would always wear. I’ll use an anecdote to illustrate how we differ to a traditional watch brand. In our shop in Via Montenapoleone, it often happens that when a client is faced with a choice of five watches from the latest collection, after having hesitated for a few minutes, they end up buying them all. After all, five different colours go with five different outfits, from sporting to elegant. Just like a pair of sunglasses or a handbag.

So your clients are “serial”?

Absolutely. Someone who chooses a Toy Watch already has at least two or three watches, and maybe even five or ten prestigious brand watches in the safe, which however they don’t wear every day. We meet a watch-lovers’ need to have an easier, friendlier and less austere relationship with a watch, something more versatile and which can be changed frequently. There is not much difference between men and women in this respect: our clients are from across the board, and from a wide age range, from 20-25 to 65.

Is part of your success also due to your capacity to “provoke” with intelligence in the materials you use?

Certainly. The material which is in our DNA, that sets us apart is polycarbonate, an ultramodern material which can be easily combined, in a provocative manner in the watch with other traditional “ingredients” such as steel, ceramics, mother of pearl, and inserts in hard or precious stones, or crystal. Our philosophy is to recreate forms and styles already present on the market using irony and levity. Our ambition is always to amaze: the latest collection, “Fluo”, has brought a genuine breath of fresh air and colour, with a choice of purple, fuchsia, sunshine yellow, acid green, electric blue and brilliant orange watches. We have outdone even the most positive expectations, selling more than three times the original estimates. Now there are more than 25 or 30 thousand watches on the market.

So, moving on to numbers. What is your turnover, and which are your main foreign outlet markets?

As already mentioned, we took our first steps in 2006. At the end of the year we had a turnover of 300 thousand Euros, which became 6.6 million Euros in 2007 and should increase to around 9-9.5 million as at 31 December 2008. Italy, including the activity of the three shops in Milan, Porto Cervo and Rome, is worth 20%. Therefore our international position is very strong, with exports divided among the United States (35%), Asia (20%), Europe (20%) and the rest of the world (5%). In the future we expect an important growth in the Middle Eastern market, where we are sowing now and from which we will expect results from 2009. Soon new directly managed shops will open in London, before Christmas, and in Paris, at the latest by mid next year.

I imagine that your distribution strategy is not exclusively carried out via directly managed shops. Which distribution channels do you use in the various foreign markets?

Even though our natural evolution went via jewellers, this step has been planned at an intentionally measured pace. For the moment we favour the link to the fashion concept, with a presence in selected multibrand sales points in mature markets, or via distribution agreements with local commercial partners who sell our products as one-brand franchisers, shop-in-shops and corners in department stores. We have numerous foreign franchising: from Istanbul and Kuwait City to Hong Kong, Macao, Bangkok and Kuala Lumpur. In six weeks’ time we will be opening another in Jakarta, which will be followed by another sales point in Lebanon.



PREVIOUS NEWS


CONSONNI'S ITALIAN STYLE FOR THE WORLD'S LUXURY HOTELS

MODELLERIA BRAMBILLA: TECHNOLOGY AND INNOVATION FOR THE AUTOMOTIVE SECTOR

A notebook which travels the world:The success story of Moleskine

Massimo CANDELA - chief executive FILA - Fabbrica italiana lapis e affini

STEVANATO BECOMES EVER MORE INTERNATIONAL ALONGSIDE MAJOR PHARMACEUTICAL COMPANIES

ORCIANI WANTS TO BRING THE BUCKLELESS BELT TO ASIA

ZAMBON: THE ITALIAN PHARMACEUTICAL COMPANY FOCUSES ON FOREIGN MARKETS

NERO GIARDINI, ITALIAN PRODUCTION GROWS IN THE FACE OF THE CRISIS

FAPIM: 40 SUCCESSFUL YEARS SELLING ITALIAN-MADE HANDLES TO THE WORLD

ENERGY LAB GROWS BY DEVELOPING CLEAN ENERGY AND LOOKS TO LATIN AMERICA

.

ENERGY LAB GROWS BY DEVELOPING CLEAN ENERGY AND LOOKS TO LATIN AMERICA

GRANAROLO, QUALITY FROM THE STABLE TO THE DINING TABLE

SPECCHIASOL: MEDICINAL PLANTS AND THE HERBALIST’S TRADITION COMBINE WITH TECHNOLOGY AND INNOVATION

CONSONNI'S ITALIAN STYLE FOR THE WORLD'S LUXURY HOTELS

SEALUP, WORLD LEADER IN LUXURY OUTERWEAR

SABAF: SAFETY AND TECHNOLOGY WITH AN EYE TOWARDS ASIA

DESIGN AND LIGHT: ITALIAN-MADE EXCELLENCE

OVERLOG: BETTER ORGANISATION FOR MORE GROWTH

EXPERT SYSTEM: THE LANGUAGE OF SUCCESS DEVELOPED IN ITALY

Dr. Schär, innovative food products from South Tyrol to the rest of the world

SABIANA: A FRIENDLY ATMOSPHERE FOR TECHNOLOGY AND FAMILY TRADITION

PASTIFICIO GHIGI GOES GLOBAL WITH ITS ALL ITALIAN PASTA

ELICA GROUP - THE PRESIDENT FRANCESCO CASOLI

THE GREEN BUILDING FROM KERAKOLL, COMBINING INNOVATION AND SUSTAINABILITY.

THE CLASS AND STYLE OF ITALIAN PRODUCTION IN FRATELLI ROSSETTI SHOES.

THE CHALLENGE OF SUSTAINABLE MOBILITY ENTIRELY MADE IN ITALY.

THE ITALIAN COMPANY ALLUFLON IS GOING INCREASINGLY INTERNATIONAL.

UNIKA, THE ITALIAN BUSINESS THAT AIMS TO CONNECT THE ENTIRE WORLD

THE TRADITION OF FINE ITALIAN WINE AT MASI AGRICOLA

RESEARCH, DEVELOPMENT AND INNOVATION: THE WINNING FORMULA OF OFFICINE MECCANICHE GALLETTI

INNOVATIVE PACKAGING PRODUCED ENTIRELY IN ITALY

HIGH QUALITY AND ATTENTION TO THE LAND CAVIT WINES’ WINNING RECIPE

INNOVATION AGAINST POLLUTION AND SMOG: IS TECH’S RECIPE

SCAVOLINI, KITCHENS LOVED NOT ONLY BY ITALIANS

HIGH QUALITY FOR REASONABLE PRICES THIS IS THE FORMULA FOR TOLAINI

ITALIAN PHARMACEUTICAL EXCELLENCE, ROOTED IN TUSCANY, LOOKING TO THE WORLD

TRADITION SERVING THE ENVIRONMENT: ITALTHERM’S FORMULA FOR THE GLOBAL CHALLENGE

GREEN-BUILDING AND CONSTRUCTION LABELLED EQUILIBRIUM FOR A SUSTAINABLE FUTURE

CHOCOLATE AND GELATO: ITALIAN FLAVOURS PRODUCED BY VENCHI

ANTI-POLLUTANTS AND INDUSTRIAL SAFETY AIRBANK STRENGTHENS ITS POSITION ON THE WORLD MARKETS

FROM PRECISION MECHANICS TO PASTA THE WONDER OF LE GEMME DEL VESUVIO

MADE IN ITALY GREEN ECONOMY ECOZEMA’S RECIPE

WHEN FOOD BECOMES HIGH FASHION: THE SECRET OF GIAS FROZEN FOOD

EXPORTS ARE THE KEY TO GROWTH FOR THE ORIGINALITY AND CREATIVE FLAIR OF ARMIDA GIOIELLI

TOP QUALITY MADE IN ITALY EVEN IN WASTE MANAGEMENT

VERY HIGH SPECIALISATION AND ATTENTION TO CUSTOMERS IS THE NOVA PROJECT FORMULA

TECHNOLOGY AND ENVIRONMENTAL CONCERNS COMBINED IN TONUTTI AGRICULTURAL MACHINERY

MONTANTE BICYCLES THE COMBINATION IN THE MARK OF MADE IN ITALY A MIX OF CRAFTSMAN TRADITION AND INNOVATION

HIGHER QUALITY AND MORE EXPORT MARKETS FOR THE GNALI BOCIA RANGE OF PRODUCTS

RIZZOLI EMANUELLI, BRINGING THE BEST ANCHOVY TO YOUR TABLE FOR OVER A HUNDRED YEARS

READYTEC – ITALIAN ICT SET TO CONQUER THE MEDITERRANEAN

SIMPLE, ELEGANT, AND FASHIONABLE: HAND-MADE SHOES BY THE SANTONI GROUP

TRADITION, DESIGN AND INNOVATION: THE HALLMARK OF FURNITURE BY B&B ITALIA

FROM THE HEART OF ABRUZZO TO THE CONQUEST OF INTERNATIONAL MARKETS THE ADVENTURE OF LAS MOBILI

GLAMOUR MADE IN ITALY: JEWELLERY GLASSES BY RAFFAELLA DI MONTALBAN

PASSION, TRADITION AND ELEGANCE FOR BRIDAL WEAR BY DOLORES TOMMASI

PASQUA DI VERONA

TELEROBOTS, ROBOTICS AND HIGH TECHNOLOGY FROM GENO A TO THE INTERNATIONAL SCENE

SPEED AND RELIABILITY FOR ELECTRICAL ENGINEERING BY SCHIAVONI

HARMONT&BLAINE STORY OF A FAMILY THAT IS CONQUERING THE WORLD

THE FLAVOUR OF CASA MODENA CURED MEATS GOES INTERNATIONAL

TRADITION, QUALITY AND INNOVATION: HOUSEHOLD TEXTILES BY FAZZINI

Ma&D POWER ENGINEERING PROJECTS: THE GREEN ECONOMY WITH THE ITALIAN LABEL

CONSISTENCY AND DEDICATION: THE POLICY OF THE POMELLATO BRAND

QUALITY AND TRADITION BLEND WITH INNOVATION IN THE ALBINI COTTON MILL

INNOVATIVE EXPERIMENTATION AND CUTTING-EDGE TECHNOLOGIES: THE SECRET OF AB MEDICA’S SUCCESS

BERBRAND: “MADE IN ITALY” WITH TECHNOLOGY, RESEARCH AND ECO-SUSTAINABILITY

AN INTEGRATED PHOTOVOLTAIC SUPPLY CHAIN IN SILFAB’S “GREEN” PROJECTS

BOGGI MILANO, THE CLASSIC ITALIAN-MADE MENSWEAR, IS AIMING AT CHINA AFTER THE MIDDLE EAST

DESIGN AND TECNOLOGY,THE KEYS TO SUCCESS FOR RCR ITALIAN CRYSTALWARE

THE PROEL RECIPE FOR SUCCESS

HIGH FASHION TO DREAM ABOUT IN ROSY GARBO’S WEDDING DRESSES

ITALIAN-MADE LUXURY WITH DAMIANI JEWELLERY

ALENIA AERMACCHI, THE CUTTING EDGE OF ITALIAN-MADE AERONAUTICS

BRIONI, ITALIAN-MADE STYLE THROUGHOUT THE WORLD

THE BEST IN STEEL: THE OUTSTANDING QUALITY OF PITTINI

QUALITY AND EXPERIENCE FOR THE MONDO TV LABEL CARTOONS

JUST IN TIME CHEESE FOR DELIVERY ALL OVER THE WORLD: THE CHALLENGE FACED BY ELEONORA ZERBATO

DESIGN FOR UNIQUE FOOTWEAR: MADE IN ITALY ACCORDING TO ALESSANDRO OTERI

FROM THE CELLARS OF THE ABRUZZI TO THE TABLES OF CONNOISSEURS ALL OVER THE WORLD: THE JOURNEY OF THE DRAGANI WINES

THE ART OF FABRIC-MAKING ACCORDING TO GIOVANNI BONOTTO

FROM FASHION TO HIGH QUALITY ORGANIC OIL: THE CHALLENGES FACING PINO BRUSONE

CARMINA CAMPUS ECO CHIC HANDBAGS, MADE IN ITALY ACCORDING TO ILARIA VENTURINI FENDI

THE CLOTHING TRADITION: TOMBOLINI CONCENTRATES MORE AND MORE ON INTERNATIONAL MARKETS

TRADITIONAL MONTEBOVI SWEET PRODUCTS NOW SET TO CONQUER MARKETS OUTSIDE ITALY

MASTROBERARDINO: THE TRADITION OF ITALIAN WINE

DIVELLA: QUALITY PASTA BEATS THE RECESSION

THE GREEN ECONOMY ACCORDING TO SERGIO LUPI

MARIO VIGILANTE’S FASHION: TECHNOLOGY AND ENVIRONMENTAL AWARENESS

DE PADOVA: WORLD-FAMOUS ITALIAN DESIGN

ENGINEERING, 30 YEARS OF SUCCESS IN INFORMATION TECHNOLOGY

IPC: A LEADING PROFESSIONAL CLEANING GROUP OF MANY SOULS

GRUPPO SINTESI, MANY MEMBERS AND A TARGET IN COMMON: “USEFUL” DESIGN

LINEAMARCHE SHOES, AN INNOVATIVE MADE IN ITALY PRODUCT WITH A STRONG SENSE OF IDENTITY

IRSAP-RHOSS, A HAPPY MARRIAGE BETWEEN HOT AND COLD

KERSELF: GLOBAL SUPPLIER OF TURNKEY PHOTOVOLTAIC SYSTEMS

THE KEY TO SUCCESS AT MERLETTI AEROSPACE IS R&D

ABE ELETTRONICA RIDES THE DIGITAL BROADCASTING REVOLUTION

WHAT MAKES BASICNET SO STRONG? ITS RENEWED, "LIGHTWEIGHT" BUSINESS MODEL

GLENFIELD WANTS ITALIAN KNITWEAR TO IMPRESS THE WORLD

CORMATEX, THE JEWEL IN THE CROWN OF PRATO-BASED TECHNICAL MECHANICS

ARETA BROADENS THE FRONTIERS OF BIOLOGICAL PHARMACEUTICALS OUTSIDE ITALY

LOTTO AND STONEFLY, THE ROUTE FOR EXPORTS LEADS TO THE EAST AND AMERICA

AMEDEI, THE ITALIAN CHOCOLATE THAT SEDUCES THE WORLD

SELI’S CUSTOMIZED TUNNEL-EXCAVATION SOLUTIONS WORLDWIDE

BONFIGLIOLI CONTINUES THE EXPANSION EASTWARDS INTO VIETNAM

CALZEDONIA, WINNING FRANCHISING IN THE WORLD’S SHOPPING STREETS

FRATELLI ROSSETTI, “HOME-MADE” SHOES GO GLOBAL

TOY WATCH, THE ITALIAN WATCHES WORN BY AMERICAN VIPS

PERFORMANCE AND SAFETY

ZONIN WINES' FOREIGN STRATEGY: OBJECTIVE USA

BEIJING 2008: ITALIAN WATER THANKS TO PISCINE CASTIGLIONE

BYOTEAM CELEBRATES THE BOND BETWEEN MEDICINE AND COSMETICS THROUGH SPORTING EVENTS

THE MONTANTE GROUP’S SHOCK ABSORBERS GAIN TRACTION AROUND THE WORLD

SAES GETTERS’ METAMORPHOSIS IS BROADCASE ON LCD SCREENS

PIVATO TAKES ITALIAN INFRASTRUCTURE TECHNOLOGY ON A WORLD TOUR

SOLAR VENTURES, A SUCCESSFUL ITALIAN GAMBLE ON PHOTOVOLTAIC ENERGY

WITH ITS CENTRALIZED RECEPTION SYSTEMS FRACARRO OPERATES IN 5 CONTINENTS

TRADITION; QUALITY AND PRODUCT: SHOEMAKER MANAS’ ADDED VALUE

FROM THE US TO BRAZIL, THE AMERICAN CONTINENT IS THE NEW FRONTIER FOR SCREEN SERVICE

WITH TARGETTI LIGHTING CULTURE IS “MADE IN ITALY”

MASTRO RAPHAEL, MADE IN ITALY HOMEWARES IN THE NAME OF A ‘TOTAL LOOK’

For over a century Ferrino has been a «must» for outdoor gear

MAGALDI POWER: ash handling for coal power stations all over the world

The ultimate bathrooms are Made in Italy thanks to RAPSEL, where style meets innovation

Rosi Elli, president of Gruppo Feg: furniture with a common character

The Landi Renzo group: a world leader in alternative fuel systems

RISO SCOTTI, AFTER THE DIVERSIFICATION THE NEW CHALLENGE IS EXPORTING “THE MODEL” EASTWARDS

BAULI WANTS THE QUALITY OF PANDORO CAKES TO BE APPRECIATED WORLDWIDE

A ZAMPERLA JOYRIDE IN EVERY FUN PARK IN THE WORLD

EMILCERAMICA: A GLOBAL SUCCESS FOR ITALIAN TILES, FROM THE US TO CHINA

FURLA: THE COURAGE TO DEVELOP A WORLDWIDE BRAND

ZUCCHI LEADS EUROPEAN MARKET IN HOUSE LINEN AND LOOKS TO THE FAR EAST

BELLELLI ENGINEERING: AN ITALIAN NEWCOMER HAS THE EXCLUSIVE LICENCE FOR THE US GIANT AIR PRODUCT'S TECHNOLOGY IN THE OIL & GAS FIELD

FLOS, 40 YEARS OF LIGHTING DESIGN THAT WON OVER EVEN JAMES BOND

CALLIPO, QUALITY TUNA LEADS PACKAGING REVOLUTION WITH "NUDE LOOK"

TREND: PINO BISAZZA'S SUCCESS STORY, THE MAN WHO RISKED EVERYTHING TO INTRODUCE INNOVATION IN MOSAICS

SOCOTHERM, ZENO SOAVE'S 'SMALL MULTINATIONAL'

COMER INDUSTRIES: A LEADER IN MECHATRONICS THAT AIMS TO BOOST REVENUES TO 500 MILLION EUROS BY 2010

THE PARABLE OF CICCOLELLA, FROM FARMING TO GLOBAL LEADERSHIP IN THE FLOWER MARKET

DANIELE LAGO: HOW TO REVOLUTIONIZE THE CONCEPT OF DESIGN

FROM TREVIGLIO TO THE FAR EAST, ITALIAN TRACTORS CONQUER THE WORLD

CALLIGARIS: WHEN WOOD SITS DOWN WITH ITALIAN STYLE

CREMONINI: "CORE BUSINESS AND DIVERSIFICATION: THAT'S HOW WE'RE FACING THE MARKET"

LUCIANO CORAIN: "SMIT WINS BECAUSE IT'S INNOVATIVE. ALWAYS"

PAOLO BOFFI: "WE ARE THE STANDARD BEARERS OF ITALIAN STYLE KITCHENS"

PAOLA BONI: "ARIETE, INNOVATION IS OUR MISSION"

DONATO LOSA: "CARTEMANI: A CHALLENGE I SET MYSELF AND WON"

MONTEZEMOLO: "AFTER 60 YEARS THE SPIRIT OF FERRARI IS STILL THE SAME"

GIOVANNI VITALONI: "EXPERIMENTING AND CREATIVITY IS NICO DESIGN'S MOTTO"

FRANCESCO PAGLIARO: "THEY EVEN APPRECIATE MY OIL IN NEW YORK"

STEFANO TREVISANI: TREVI LOOKS ABROAD FOR GROWTH

MARIANO PANE: "IN CHINA TO GROW"

ANTONIO MORETTI: "STRENGTH IN A UNION FOR ITALIAN WINE"

A DREAM WHICH HAS BECOME A SUCCESS: RD LAB

ALBERTO TASCA D'ALMERITA: ITALIAN WINE NEEDS A SYSTEM

LAURO BUORO: RESEARCH AND DEVELOPMENT ARE NICE'S SECRET

ELISA GERA: INNOVATION AND TRADITION: THAT'S THE SECRET OF ACCA KAPPA

STEFANO COLOMBINI: BRUNELLO, MY PASSION

PETER THUN: MY BUSINESS IS MY PASSION

ALESSANDRO RIELLO: AERMEC, THE REALITY OF A UTOPIA

IGINIO STRAFFI: MY WINX HAVE CONQUERED THE WORLD

IMELDE CAVALLERI: EUROPEAN INDUSTRY MUST FOCUS ON EXCELLENCE

LEONARDO BAGNOLI: PROUD TO BE 100% ITALIAN

LAMBERTO GANCIA: "SPARKLING WINES, A FAMILY ISSUE"

ANTICHI TELAI: A FEELING FOR CLOTHES

DOMORI: LICENCE TO THRILL

THE DREAM OF FLIGHT IS OUR GIFT TO MAN

DUCATI ENERGIA, A CHALLENGE WITH AN EYE TO ASIA

Illy, a coffee like no other in the world

Guglielmo Aprile, betting on quality

Fabrizio Lori: innovation for success

Lelli Kelly, the success of an idea

Envis, Italian water technology

Kelyan Lab, technology on a human scale

Betta Gobbi, queen of the mountain

Italy makes watches, too

When the manager becomes an entrepreneur

Casoli: This is how to become number one

Valleverde, fashion and comfort

Nonino, grappa as an art

Auricchio, where exports are a tradition

The "Daily Mail" printed Italian style

The craftsman of artists

The sound of Italian pianos

Edra, a new approach to furnishing

Autopackaging, Italian excellence

Buccellati, the family jewels

Datalogic, an Italian success story

Scervino, style and enterprise

The adventure of Valter Scavolini

Marco Rosi, the challenge of Parmacotto

Gismondi, the creator of Artemide

When coffee is Lavazza

"Guru", an Italian miracle

Antinori, six centuries of wine

Bracco, research for success

Tusacciu, the father of Supermag

Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products

The gold history of Bulgari

Chiariglione, the father of the MP3

Paolo Vitelli, mega-yacht king

Beghelli: ideas and innovation

The father of the microchip

Gervasoni, a European lLeader

Monini, the olive oil leader

Sonus Faber: the handmade sound

The king of the ties

Anna Zegna, quality for man

Mario Carraro takes over leadership

Custom-built travel

Marazzi, tile leader

An empire with the scent of salmon

'Pasta' and its varieties, the kingdom of Delverde

Leader in luxury glasses

The Mandarina Duck idea

Technogym - an Italian miracle

Natuzzi, king of the sofa

Searching for the essence

Marchesi De' Frescobaldi, six centuries of wine

A woman in command, an interview with Rossella Jardini

Bombassei: Success? Technological research and competitive initiative

Gnutti, 100 years in industry

Even the feet breathe

A winning strategy - an interview with Franco Bernabé

Andrea Riello, a manager building the future

Brunello Cucinelli or the ethics of business

Di Dario: Business firms enrich a country but they do have a social responsibility

Guzzini: Italy, a market with great added value




< Home


PER I VISITATORI ITALIANI www.ice.gov.it

Disclaimer - ©Copyright - Italian Trade Promotion Agency - Cookie Policy


Certificate N. IT16/0545
ISO 9001 / UNI EN ISO 9001:2008