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FROM THE MOUNTAIN TO THE FINISHED PRODUCT, THE EXCELLENCE OF TRENTINO'S STONES


FROM THE MOUNTAIN TO THE FINISHED PRODUCT, THE EXCELLENCE OF TRENTINO'S STONES
The district producing Trentino's porphyry and stones, located in Trento, in the north-east of Italy includes companies operating in the quarrying, processing and marketing of products.
452 operating companies, employing more than 3200 people and producing a total turnover that amount to over €424,000.000.

The future might be promising, because, as the district's representatives explain, "the goal to be achieved in the medium to long-term is that of reducing the current high level of fragmentation, both with regard to the incorporation of quarrying lots, and the commercial aspect."The programme also envisages, in addition to the combinations, a strong investment in promotion abroad as part of the search for new trading opportunities," they add.

There do therefore appear to be the margins for expanding still further into foreign markets; in addition to this there are other potential areas that could be developed, as a report from the district's Observatory reveals.
One particular area in which investment is required is that of research, because in the last years only 3.7% of the district's firms have actually been involved in research projects.
Then, what is required is the promotion of internationalisation, offering businesses incentives to companies to take a greater interest in trade fairs or at least to put in place different sorts of individual promotion. It is also necessary to work on employees' IT skills in order to make it possible for others to "find" their companies and their products online, with modern, functional websites.
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