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Home > NIPPON > ビジネスイベント
MADE IN ITALY INVADES THE TABLES OF EUROPE
It’s a fair within the fair. The collective of Italian agrofood companies, organised by ICE (the Italian Institute for Foreign Trade) at the 2009 Anuga show, which is scheduled in Cologne from 10 to14 October, is already an event in itself, due to the quantity and quality of the participation by Italian food producers. As many as 280 Italian companies will be taking part in this initiative of the Italian Institute for Foreign Trade, occupying an exhibition space of 4,670 m². The Italian collective will be one of the most abundant among the foreign countries taking part in the show, both for the area occupied and the number of exhibitors. Following the fair's organisational tradition, the collective exhibitors will be divided among 5 pavilions, according to their products. Most of the Italian exhibitors will be gathered in Hall 11.2, dedicated to “Various food products”, occupying a good 3,100 m2 with their stands. 515 m2 will be occupied within Hall 2.2, dedicated to baked products and coffee, and in Hall 5.2, for processed meats, 353 m2 will be dedicated to Italy. Italian producers also have 368 m2 in Hall 8.1, the drinks pavilion, and 324 m2 in Hall 10.1, the dairy products pavilion. All the stands of the Italian exhibitors participating in the collective, throughout the various pavilions, will have a common image, displaying the Italian colours and the made in Italy trademark, which enjoys a prestige and a reputation in the food sector that is acknowledged worldwide. The export figures for Italian agrofood products are highly respectable, even if, in the first trimester of 2009, they felt the crisis that is passing through all sectors of the economy. Exports of made in Italy products came to 5 billion, 176 million Euros, with a decrease of around 4% in respect to the period from January to March 2008, when the export of agrofood products amounted to around 5 billion, 400 million Euros. In recent years, nevertheless, the total value of Italian exports has seen a constant growth, with significant percentages close to 10%. This was the case at the end of 2008, a year which concluded with a total value of goods sold abroad of 23 billion, 743 million Euros - 8.7% more than in 2007. In 2009 the Italian operators are aiming at a recovery, to regain the ground lost in the first half of the year due to the crisis, and this new enthusiasm of the made in Italy food and drink producers can be seen precisely in their mass participation in the Anuga show. This is all the more because Germany has always been the most attentive and important European international partner for Italian products. In the first three months of 2009, Italy sold more than 1 billion Euros worth of products on the market, with a drop in the export quota of barely 1% in respect to the same period of last year. In 2008, total sales of Made in Italy food products in Germany touched 5 billion Euros, surpassing sales in 2007 by 5%. The Italian participation is therefore counting on meeting the highly specialised German and international buyers and importers, who always make a date of this important event at the Koelnmesse in Cologne. At Anuga 2009, the best Italian producers will present the genuineness of the food and beverages typical of the Mediterranean lifestyle, ready for a vigorous and prominent return to dining tables the world over.
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