Russian fashion’s winter season will be tinged with Italian colours thanks to a group of Italian companies that will soon be invading Red Square. In Moscow, between 30 September and 1 October, some 32 companies from the Italian textile industry will take part in the new edition of Premiere Vision Moscou, an international show that takes place at the start of every season in Paris and Moscow, dedicated to clothes manufacturing and the clothes making industry. This year also, Italy will have the most exhibitors at this prestigious event, this edition of which will be dominated by the large presence of our companies, so much so that the collective show coordinated by the Italian Institute for Foreign Trade (Ice) accounts for almost half of all the exhibitors. Numbers are lower than at past editions and the organization that also sets up the Paris tradeshow of the same name has announced that 66 exhibitors will take part in the September edition. The event will take place inside the prestigious and historic Tsars’ Riding School, situated in the heart of the Russian capital and a stone’s throw from the Kremlin, the splendid Red Square and the exclusive street lined with Moscow’s high fashion boutiques. It is the “Made in Russia” fashion industry, centred in Moscow, that is in fact the main target of the exhibition of machinery and products from the textile industry, which wants to find valuable purchasers interested in buying high quality textile industry machinery and products in order to supply the Russian high fashion sector. This industry, at least on the banks of the Moskva, has not suffered the crisis yet, thanks also to the appearance of new houses led by talented stylists graduating from the capital’s schools. Companies from 10 countries will be exhibiting at Premiere Moscou 2009. As well as Italy, which with its 33 exhibitors has the best represented national collective, there will also be companies from France (which is the second most represented country) Turkey, Portugal, Bulgaria, Germany, Japan, Peru, Spain and Switzerland. The effects of the textile industry crisis, made worse recently by the global recession, are being felt for the September show. During the last edition in March 2009, there were 79 exhibitors of which 43 were Italian; also then the largest number coming from Italy. To enhance the impact of the strong Italian presence, the Moscow Ice office will organize a visit to the tradeshow for a group of fifteen important Russian regional operators that are based in different regions of the Federation and are interested in buying Made in Italy textiles and machinery, which have always been a mark of quality in this sector. This year, the show will not only take place in Moscow but will also have a follow-up in Saint Petersburg with a day-long workshop organized by Premiere Vision’s international staff. This will take place in a prestigious hotel in the city of White Nights on October 2, which is the day after the end of the Moscow tradeshow. Premiere Vision Moscou, like the equivalent Paris tradeshow, does not have national pavilions. Exhibitors are grouped into four product area sections depending on the use of the textiles proposed: Seduction, Distinction, Relax and Pulsation, to which is added a section reserved for companies that produce accessories for the clothing industry. The Italian representatives will be divided, as usually happens, by the different product areas, maintaining however the unified and highly representative image of Made In Italy, seen in the colours of the Ice collective stands.