Sixty-three of the top Italian firms from the shoes and leather ware sector set out to conquer the Russian market, one of the most important markets for Italian exports despite the financial crisis, at the Consumexpo 2011 trade fair to be held in Moscow from 17 to 20 January.

The event will be held at the Zao Expocentr trade fair, in the heart of the Russian capital, and will offer the opportunity to plunge into Italian style, get lost among handbags (all created in precious materials and finished with extraordinary attention to detail), hats, belts and beautiful shoe designs. Visitors and operators who visit the stands held by Italian businesses coordinated by the Italian Trade Commission will be unable to choose between wonderful décolletés, ideal for evening wear or important occasions, and comfortable shoes perfect for walking without getting tired, seductive boots or delicious sandals to show off next summer.

All at arm’s reach in the Consumexpo, with particular attention to matching bags, gloves, belts and hats (best for winter use, but some of which can also be used at the beginning of summer). In fact, the unmistakable and unique Made in Italy style is known all over the world precisely for leather accessories, and the quality of these accessories is the strongpoint that Italian firms will be counting on to beat other competitors on an international level.

The average price of shoes, fixed at 77 euros, places Italian products at the high end of the market, among the better quality products, and Italian firms will be promoting new business opportunities using this strong position. The aim of participating in the Comsumexpo 2011 is to strengthen and raise our market share in exports of shoes and finished leather ware.

Russia, despite the financial crisis, has been confirmed at fifth place among Italian destination markets for exports, and the 23rd edition of the Consumexpo fair will be an important showcase and an unmissable occasion to improve. Perhaps by “listening” to the positive signals from the market, shown at the recent Obuv Mir Kozhi 2010 exhibition, where the Italian representation achieved excellent results regarding product reception.

Looking further back, our participation in Consumexpo 2010 was also very successful with very positive results for participants: in fact, the last edition of the trade fair was held in an area of 1,500 square metres, with 86 exhibitors and a total of 13,799 visitors. There are all the conditions necessary for the event to be a success, from the meticulous care taken to plan all details of the exhibition.