The roar of the two Italian wheels reaches China and will a complete wonder for state of the art design, parts quality and the assembly work done by first class professionals. This is an opportunity not to be missed. The Eicma China Fair is held in Peking from the 2^nd to 4^th of July; 18 Italian companies will take part chosen from amongst the most representative in the industry and coordinated by ICE. Theirs will be a place of honour at the stands set aside for them, and visitors and industry specialists will find the best of Made in Italy production: bright motorbikes that are attractive to the eye and even more appealing to try out on the road – bikes that have made Italian design unique in the world and greatly appreciated abroad. There are also essential functioning parts like new completely tubeless tyres, ball valves, split body and wafer-type.

This is without mentioning what the perfect motorcyclist cannot be without, in other words accessories, although they cannot really be called “accessories” as they are more like essentials: crash helmets, visors, gloves and fleece and soft-shell clothing for cold, rainy days. Quality should help overcome certain barriers that in the past posed an obstacle to prime Italian products penetrating the Chinese market (circulation forbidden in 18 cities – tolerance towards vehicles with high emissions) and appear to be destined to disappear shortly because the government plans to use the capacity of the 2 wheel vehicles to keep pollution levels down.

China is the first motorbike producer and consumer country in the world, so it is an interesting market where the Made in Italy brand could do well: the search for trading partners will be facilitated by the knowledge that local buyers have Italian brands. The best motorbikes in motorcycle grand prix competitions are Italian as well as Japanese and even some of the most important champions are also Italian: this has led many motorcyclists to want to buy similar products and try them on the road.

Starting from this “good reputation” the Italian producers will take part in the fair aware of the fact that they offer the most sought after products. All visitors will undoubtedly be happy to admire the Made in Italy design up close: those who are experts may dwell on the technical aspects of the parts while the more “glamorous” will focus on crash helmets: full face helmets, jet or flip front, what’s important is that they must be breathable and made of anti-allergic material with original designs. This is not to mention the gloves, soft, warm and with excellent prensile and wearability like leather jackets and trousers and cold-proof fleeces.

The challenge to the other competitors participating in the Eicma China fair is on at high speed while still being incredibly “smooth”; by this we mean the motorbikes of course.