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ITALIANS LAMPS WITHSTAND THE CRISIS WITH EXPORTS
Dynamic and really important for the Italian-made product sector, the lighting sector is a veritable gem that has managed to withstand the economic crisis by focusing on exports, and it has made its greatest strength the perfect combination of technology and design.
Highlighting the quality and future objectives to be achieved is Stefano Bordone, the President of Assoluce , the trade association which brings together all of Italy's most important manufacturers of lighting appliances.
"The decorative sector is characterised by a powerful dynamism, but we are also very good in the so-called technical lighting sector (spotlights, recessed lights)" explains Bordone, who also points out how "the most important areas of the country, for the sector and its allied industries, are Lombardy and Veneto. There are also other regions, such as the Marches, that have some interesting businesses. Focusing on exports, which now has an average 'weight' of 63% in the sector, but in some areas, like for example my company Kundalini, this can sometimes be as high as 72%, has proved to be fundamental in what has been a difficult period, such as this economic crisis" says the President of Assoluce. "With the recession, companies have been able to turn to other markets, a phenomenon that is also favoured by the fact that the products are, all in all, modestly sized and can consequently be marketed abroad with ease." And if the main markets of reference remain those in Europe and in particular France and Germany, and the expansion into the US, an economy that has been decidedly recovering in recent times, is helped by the fall of the euro against the dollar, interest in Russia and the Middle East is also growing (which, according to Bordone's forecast, will nevertheless not not be among those areas of greatest importance in the future). From a future perspective one will also have to wait and to try and understand what the 'spending power' will be of two markets that are already as large as India and China. "The greatest difficulty" - highlights the President of Assoluce "lies in the electrical standards, which differ from country to country."
Meanwhile, an important event awaits the sector from 14 to 19 April, one which attracts an average of 300 thousand visitors, i.e. Euroluce, the international lighting fair, taking place in Milan, Italy. "Here companies can somehow 'flex their muscles' by bringing along their new products" concludes Bordone. "We who operate in the decorative sector in particular, are a bit like stylists. We are responsible for the creative direction and have to second guess the tastes of the purchasers, but that's also because our products tend to have a long life cycle. "