Advanced Italian technological research will be at the service of the Japanese market, the most important global area for the chemical and pharmaceutical industry after the United States. This will happen at the CPhl Japan trade fair , where from 21 to 23 April it will be possible to sample the real possibilities that the sector offers despite the economic crisis which has affected it in the last year.

The Italian collective is coordinated by the Italian Institute for Foreign Trade, and is made up of 13 companies and two trade associations. Aware of the potential of a market like the Japanese one, which in the January-September 2009 period alone imported pharmaceutical products to the value of 860 billion yen, the collective will offer visitors and experts the best of Italian-made products in terms of advanced technological research as well as reliability. There will be disinfectants and antiseptic detergents for haemodialysis machines, anaesthetics and analgesics, antiviral drugs, diuretics, antibiotics and latest generation erdosteine-based products. In other words, the latest results from the Italian companies’ excellently functioning research and development sector, associated with a high level of technology, quality, attention to safety and professionalism.

The objective of the 2010 fair, the ninth CPhl Japan, is to consolidate and improve Italy’s ranking among the countries chosen by Japan for imports. It is currently sixth with a turnover of around fifty million yen. There will be a rich and diverse range on offer. In addition to the main active pharmaceuticals, excipients, natural extracts and fine chemical products will be exhibited, characterised by a limited sales volume, but with a high added value and a very specific range of applications.

The challenge of the CPhl Japan trade fair will be based on quality, particularly in the pharmaceutical industry, which has now become an Italian sector of excellence. Custom manufacturing should not be forgotten - the provision of know-how to a company which asks for it, especially with regard to active principles or intermediary products. A comforting fact to rely on, and a basis for new commercial relations, is that 85% of the sales of Italian chemical-pharmaceutical sector companies are exported. This good result could be further improved thanks to participation in trade fairs such as the CPhl Japan fair, which recorded enviable figures at the last event. Some 450 companies from 20 different countries throughout the world took part, with 15,000 visitors (in particular purchasing managers and managers from the laboratories of large Asian chemical companies, whom this event is particularly aimed at).