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MEN’S ITALIAN STYLE TAKES THE STAGE IN LAS VEGAS
Classic cut men’s suits, prized double-ply shirts, ties, foulards and evening dress for gala evenings will be taking the stage at the Mrket trade fair in Las Vegas from 14 to 16 February. Italy will be participating with a group of 18 firms coordinated by the Italian Trade Commission, representing a total of 21 brands expressing the excellence of Made in Italy sector products.
The protagonist of the show will be the 2011-2012 autumn-winter collection, with warm colours and refined elegance, proposed in an exclusive preview for visitors and sector professionals from the West Coast and South West America, in addition to Mexico, the Caribbean and South America. In fact, the Mrket trade fair is structured in two different events designed to cover the whole sector market. Professionals from the rest of America, in addition to representatives from Canada and Australia, attended the recent trade fair in New York, in which Italy was represented by 33 firms and which closed with great success.
So what will be on show at the Italian stands? In addition to the ever popular dinner jackets and other evening wear, Italian firms will be presenting sporting clothing, accessories such as ties, foulards and hats along with classic and casual style shirts, jumpers and shoes.
In other words, everything necessary to dress men who travel, work in the office, attend meetings or conferences, as well as clothes for free time, sport and relaxation at home with family or friends. A wide range of products will therefore be on offer to cover all requirements, with a single point in common: top quality. Italian brands will be counting on quality as their strong point, and will be among the most popular stands at the Mrket trade fair - an important occasion to present America with men’s style dedicated to consumers with classic taste, without sacrificing contemporary and young style for leisure time.
The 2010 editions of the Mrket trade fair were very successful for the Italian firms taking part: the New York group was made up of 28 “Made in Italy” brands, while the Las Vegas Mrket saw the participation of 35 brands. Both fairs resulted in an increase in business opportunities. The fair is also an important opportunity for foreign businessmen, who will have the occasion to discover the quality and variety of Italian fashion. In particular, Italy’s role as a first class producer will be given additional promotion by the creation of a Made in Italy area with personalised design to distinguish Italian excellence from competitors from other countries and reinforce the uniqueness of our products. This will certainly help visitors to identify the Italian firms present at the fair. All the conditions are in place for conquering the American market.