Home > Business Events
GREEN ITALIAN PRODUCTS ON SHOW IN MOROCCO
Welcome to Pollutec Morocco , a trade fair dedicated to green businesses. The Italians will certainly be the stars of the show, with equipment for waste management and recycling, renewable energy systems and cutting-edge technologies for environmental protection and air and water treatment. The event takes place in Casablanca from 3rd to 6th October, and a delegation coordinated for the first time by ICE (the Italian Trade Promotion Agency) will offer both visitors and sector operators a sample of top quality Italian production.
The aim is obviously to win shares in the Moroccan market, because this country with its 30 million inhabitants is an attractive and growing export opportunity. In recent years, Morocco has established a firm policy of supporting initiatives for exploiting and sustaining water resources, renewable energies and waste management systems. Italy is starting from quite a privileged position as it is already viewed as an important business partner, coming sixth in the rankings as both supplier and importer. The Italian companies are looking to the fair to do the rest, and visitors to the 324 square metre exhibition space will find technologies for water desalination and waste water purification, air purification systems and new concepts in the field of waste management and recycling. Thirty-five companies were chosen from among the many applications received, mainly originating from northern Italy (notably the Veneto and Piedmont) but also from the south, especially Campania and Puglia. They will certainly find no lack of interesting business opportunities.
The last edition of Pollutec Morocco saw the participation of 412 exhibitors, 60% of them from abroad, occupying an exhibition area of 11,000 square metres. There were also a good number of visitors, no fewer than 6800. This year, it is hoped the event will attract at least 8000, given the growing interest in the theme of green business and the increasingly forward-looking attitude of Moroccan policy-makers. The country is now dedicating significant resources to renewable energy, with a budget of 2.2 billion Euros; while 730 million Euros is being spent on water systems and 360 million on waste management. Moroccan GDP rose in 2011, with an increase of 3.2% as against an inflation rate of about 1.1%. Figures supplied by "Doing Business 2012", the World Bank’s indicator of the business climate, confirm an upward trend for the country this year. There is therefore plenty of fertile ground available for investments and the Italian companies intend to take advantage of it in whatever way they can.
In this sense, the Pollutec Morocco fair offers the ideal location for doing new business and consolidating any existing commercial ties, with a comfortable restaurant area for holding bilateral meetings; an internet connection available around the clock; and just the right amount of space for showcasing products. Italian manufacturers are therefore sure to attract the attention of local investors, eager to explore new technologies and expertise. The attention given to the fair could indicate a new trend that needs to be exploited, when we realize that in addition to pursuing the “mature” European markets we need to put trade relations within the Mediterranean back at centre stage.