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A triumph for pastries and gelato at Sigep 2013, 60 foreign buyers won over through their stomachs
Imagine mouth-watering ‘made in Italy’ gelato in new and classic flavours that caress the palate with their creaminess, not to mention the soft, delicious pastries made with natural and fresh ingredients. That is how the sixty buyers invited by the Italian Trade Promotion Agency and the Rimini Fiera to the thirty-fourth edition of the Sigep trade fair will be greeted. The event is scheduled for the first weeks of the new year, from 19 to 23 January, but everything is already being prepared to welcome the foreign invitees and to ensure they enjoy an unforgettable taste experience. The buyers involved this year originate from various countries, including Argentina, Australia, Bosnia and Herzegovina, Brazil, China, Croatia, the United Arab Emirates, Israel, Malaysia, Morocco, Russia, Serbia, Singapore, the United States, Turkey, and Ukraine. As always, they will look at the new delicacies proposed by the maestros of Italian gelato and confectionery with close attention, scrutinising the raw ingredients, the systems, the equipment and the furnishings. The goal of the organisers is to repeat, and perhaps even surpass, the success of the last edition, which recorded over 122,000 visitors – a 15% increase compared to 2011 – 24,00 of which came from abroad (+ 21%), with over 850 exhibitors spread across 90,000 square metres of surface. An extra reason to attend is provided by the simultaneous occurrence of the A.B. Tech event dedicated to the entire bread, pizza and pastries production chain. The event, now in its third year, represents the so-called art of baking, from the artisanal to the industrial sectors, and this is the first time it is being held together with Sigep to create an absolutely unique event on a global scale.
Italian gelato and pastries do not seem to been affected by the crisis: while all the manufacturing industries are struggling to return to the good performance recorded in 2008, exports of Italian gelato continue to grow, with a 9.6% increase in 2011 compared to 2010, almost equalling the 10.3% increase in 2010 in relation to 2009. Furthermore, the growth rate in certain areas has reached very significant levels, with a 69.7% increase in the first quarter of 2012 in relation to the same period of the previous year in North Africa and a 22.2 % increase in Central Asia.
European markets remain the priority, however, as they account for approximately 67% of the export, with particular reference to Germany and France.
Many products will be on display at Sigep, ranging from homemade gelato, now present in various forms, to the section dedicated to the art of baking, with a focus on ingredients, technologies, packaging, decorations and specialised commercial furnishings. In addition, there will be two special sections dedicated to chocolate and coffee.
Italy boasts a culture and tradition in the confectionery sector recognised throughout the world, which will definitely be of interest to buyers in the international hotel and restaurant sectors, who will look upon Italy as a country with an important and high quality asset. Sigep 2013 will also feature major international competitions such as the “Sigep Gelato d’Oro” (the Golden Gelato), the “Sigep Bread Cup Award”, the “Campionato Italiano di Cioccolateria” (the Italian Chocolate Championship) and other contests for pastry chefs and baristas.