Home > Business Events
THE ITALIAN NAUTICAL INDUSTRY CONQUERS THE SEAS OF CHINA
Italian boat-building will be the star attraction at the eighteenth edition of the China International Boat Show 2013 , taking place in Shanghai from April 11th to 14th. Preparation of the Italian pavilion, measuring some 300 square metres, is being directed by ICE (the Italian Trade Promotion Agency), and thirty Italian companies are taking part in the event, fifteen of them with their own stand. Quality and good taste will be the main focus of the Italian offering, particularly in certain sectors such as yacht building, which attract both visitors and professional Chinese operators.
The Chinese nautical industry, and yacht construction in particular, is currently experiencing sustained growth, thanks to a continuous rise in the standard of living and 50 million inhabitants now categorised as wealthy. In addition, China provides an excellent location for establishing shipyards with specialised personnel, but also at reasonable costs. It therefore offers interesting opportunities for doing new business, and possibilities for collaboration between Italian and local operators.
The China International Boat Show will provide some useful opportunities to make connections, supported by the promotional work of ICE both before and during the fair and by the presence of an information desk to direct visitors to the right stands. The rest will be up to the beautiful, practical products which are put on show. Liguria International and WTC Genova have worked in close collaboration with the trade association, UCINA (the National Union of Shipyards and of Nautical and Related Industries), to carefully select about fifty exhibitors composed of companies and entities from the sector. They will provide a way to represent every aspect of the nautical industry, and to offer a global vision to local operators in the sector.
Foreign sales played a major role for the Italian nautical sector in 2011. Indeed, 79% of national production was exported to other countries, especially outside Europe, with profits amounting to nearly 1.547 million Euros on a total turnover of about 2 million. This demonstrates how foreign markets have become one of the natural outlets for Italian production, even during a time of world economic crisis. For this reason, events such as the China International Boat Show, one of the most important of its kind in Asia, play a crucial role in promoting Italian-made craft, nautical components and accessories, and in enabling contacts with manufacturers in other countries.
The organisers of the event are aiming to equal, and indeed surpass, the excellent results achieved last year. In 2012, a total of 450 exhibitors from 23 countries were present, while more than 31,000 professional visitors were registered, an increase of 40 per cent on the previous year. This year, the objective is to do more and better, thanks also to the efforts of the Italian delegation. The collective knows just how to introduce quality and cutting-edge technology into a sector, which, in the case of China, offers excellent opportunities for improvement and growth.