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CLASS AND GLAMOUR ARE THE PROTAGONISTS OF ITALIAN FASHION IN JAPAN.
Chic, glamour and very high quality: in short, Italian-manufactured outfits, shoes and bags are the outstanding stars of the 43rd Mostra Autonoma Moda Italia (Independent Italian Fashion Show) and the 53rd edition of “Shoes from Italy", taking place in Tokyo, Japan from July 1st to July 3rd.
The events, organised by ICE – the Italian Trade Promotion Agency, introduce the spring-summer 2014 collection with the aim of strengthening existing trade relations and creating new ones. Importers, retailers and buyers for the large stores will get to know the new fashion trends for men and women for spring-summer 2014 in the medium to high market range, at this special event showcasing exclusively Italian products.
For women, for example, there will be outfits made from very fine, lightweight fabrics for those romantic evenings perhaps and accompanied by sparkling bijou bracelets and mini clutch jewels; and for men, there are quality fabrics and trendy combinations, along with comfortable t-shirts in warm colours for those days spent on the beach. And for the feet, there are sandals, perhaps embellished with rhinestones, wedge heels or moccasins in subtle colours. In other words everything in Tokyo will symbolise authentic Italian taste in what to wear.
Japan is Asia’s second largest market for Italian manufactured clothing. It is in fact the main outlet in the Far East for shoes, while Italy is Japan’s second major supplier of leatherwear.
Starting with these good foundations and aided also by an event with an assured success such as that of the Mostra Autonomia Moda Italia, which every six months showcases the best of Italian made products, an efforts will made to do things even better and conquer other market shares that could prove “strategic” even in the approach to other Asian countries. ICE – the Italian Trade Promotion Agency will make an essential contribution to establishing new contacts, by providing services both before and during the fair, such as press and advertising campaigns, the business centre or the possibility of employing the services of an interpreter and the invitation to delegations of Asian buyers from Korea, Taiwan, Vietnam, Australia and Malaysia.
The last edition, in July 2012, saw the presence of 147 Italian companies and was visited by 2,145 people.
The next edition will bring together a total of 179 Italian companies, 77 from the clothing sector, 64 from the shoe manufacturing sector and 38 from the leatherwear industry.
This confirms the growing interest of Italian businesses in a market that is traditionally attentive to Italian manufactured products and that continues to increase its purchases from Italy.