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ITALY GUEST OF HONOUR COUNTRY AT BUDAPEST DESIGN WEEK.
Italy will be the guest of honour at the tenth edition of the Budapest Design Week, scheduled to take place from 27 September to 6 October 2013. For ten days – thanks to the collaboration between the ICE Italian Trade Agency and the Hungarian organisers of the event with the support of the Italian Embassy within the framework of the Year of Italian-Hungarian Culture – Budapest will become a stage for Italian design, with exhibitions, seminars, presentations and events organised in the most prestigious showrooms, attended by importers, distributors and retailers of leading Italian brands.
The most important event of the entire fair will be the “Maestri” exhibition of the Triennale di Milano – in the beautiful Museum of Applied Arts in Budapest, designed by Odon Lechner for the Universal Exposition of 1896 – which, up until 24 November, will be presenting major Italian designers, names which are now engrained in the history of Italian and world design: twenty-one “Maestri” have contributed to the success of the “Made in Italy” Design on an international level.
The inauguration of the exhibition, which will be attended by the director of the Triennale Design Museum, Architect Silvana Annicchiarico, will take place one day prior to the start of the Budapest Design Week in the Design Terminal, where, in addition to the “Crossovers” exhibition, there will be the “Chiaroscuro” exposition, which will present some of the most important creations of Italian design in the area of interior lighting.
Michele De Lucchi, who will be participating in the Triennale exposition with some of his most famous works, will be the “star designer” of the event and will hold a seminar at the University of Applied Arts for students, planners and architects.
Mobili Mania will showcase – with Illy’s Art Director, Carlo Bach – the latest “Illy Art Collection”, designed by Chinese artist Liu Wei.
Code-Decode Showroom will exhibit the works of Piero Fornasetti, while Fonte Butor will select some of the latest creations by Gervasoni to show to participants.
Solinfo will organise a day of events and presentations of brands including Molteni, Flou, Living Divani, Flos Soft Architecture, with demonstrations, tastings and music.
The Bank Center will organise the exhibition “Viva la mobilità – Travelling the Italian way”, which will display, alongside several Ferraris, works and products by Furla, Coccinelle, Dainese, Moto Guzzi, Ducati, Aprilia, Vespa, Bianchi bicycles, Wilier and Pinarello.
The Italian Institute of Culture will organise two exhibitions: “Pizza all’ungherese” (Hungarian Pizza), organised by the Hungarian Posters Society, and the tribute to Bruno Munari, “Woman-Blood-Lines-Graphic Design Exhibition Opening”.
Interni Budapest, one of the more recently-opened showrooms, will showcase furniture, home accessories and kitchen utensils, including the latest models by Poltrona Frau and Lema.
Hungarian participants will be able to see and try out the new Maserati in collaboration with Ermenegildo Zegna at the Hegyvidék shopping centre.
The Smeg Showroom will put on a gourmet event with a famous chef, which will become an opportunity to show participants the Smeg fridges and Tognana ceramics.
At Desidea in the Max City shopping centre, dedicated to furniture, Bticino gives you the chance to see the Axolute and LivingLight collections, and the Myhome automation system.
Through its Hungarian distributor Rio Lampastudio, Artemis will organise an exhibition of Tolomeo lamps, in honour of Michele De Lucchi.
VA Design, taking up an entire building in Kiraly Street – the main street of the design of Budapest, which houses the VAM Design Museum, will put on a full day of events – “Design from Tuscany, Open day at VA Design” – with the brands: Dema, Bosal, Arte Arredo, and Pintdecor. The Alessi Museum will also be open to the public for the occasion. Lastly, for food and wine lovers, there will be the chance to taste special design menus – receiving a gift from Bugatti through the distributor Solinfo – in some of the most famous Italian restaurants in Budapest – Fausto’s, Krizia and Trattoria Pomo d’Oro – and to taste pastries made specially for the occasion by many of the city centre’s bakeries and cafés as a tribute to Italy.