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A COMEBACK FOR ITALIAN GLASS AT THE GLASSTECH FAIR.
That wonderful Malaysian city, Kuala Lumpur, is soon to play host to Italian manufacturers of machinery, accessories and products associated with glass processing. The "Glasstech" Fair, due to take place from 25 to 27 November, promises to be a really major event.
In past years, this travelling exhibition has been staged in such countries as Indonesia, Singapore, Vietnam and Thailand. This time, it will be hosted by the Kuala Lumpur Convention Centre, with 200 exhibitors from 20 countries taking part, 10 of them Italian companies. An area of 120 square metres has been allocated to the Italian delegation, which will be coordinated by ICE (the Italian Trade Promotion Agency) together with the industry’s trade association, GIMAV. They will also be providing a full-equipped stand, complete with an information service and interpreter, to promote interaction with local operators in the field.
The aim is to win territory in the Pacific region, a market with enormous potential and many opportunities for expansion: important considerations at a time when the economic crisis has had a heavy impact on businesses world-wide.
The Italian glass industry went through a particularly negative period in 2009, followed by a very slight recovery in 2010, which then continued into 2011. However, 2010 was an ambiguous year: while the hollow glass sector experienced a recovery, the flat glass industry slowed down, due above all to the continuing distress in the domestic market.
More specifically, overall growth in 2012 amounted to 3.5%, with the flat glass sector registering a -0.9% fall, and the hollow glass sector showing an increase of 10.9%. The figures for 2013 indicate a boost in demand from abroad, particularly for flat glass, the sector to have suffered most. This all indicates the need to invest even more in the export trade and in events such as the Glasstech fair where companies can have direct contact with local operators. This is exactly what the ten companies are preparing to do in Kuala Lumpur, where they will be given the chance to make themselves better known and to present a preview of their top products.
In 2012, the event took place in Bangkok, in an exhibition space covering 3500 square metres. It saw the presence of 157 investors and the attendance of about 8000 visitors. The hope is to attract even greater numbers this year, and this is what the Italian companies are certainly aiming towards, to increase their opportunities for new and fruitful trade relationships.