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LUXURY AND DESIGN DISTINGUISH ITALIAN-MADE LEISURE CRAFT
Luxury craft, built to unique, cutting-edge designs, carefully selected materials for boat interiors, innovative accessories in super-tough plastics for pleasure craft, the latest on-board electrical systems, mooring and berthing solutions, and high-tech antennas and tracking systems: all this and much more will be on display in the Italian section at the 19th edition of CIBS 2014 (China International Boat Show ). The Italian delegation, comprising a select group of 18 leading companies from the sector, is being organised by ICE (the Italian Trade Promotion Agency) in collaboration with the trade association, UCINA (the National Union of Shipyards and Nautical and Associated Industries).
The event takes place at the Shanghai World Expo Exhibition & Convention Centre from April 10th to13th 2014, and the Italian contribution will occupy some 300 m² of display space.
The CIBS exhibition is the most important fair in Asia to specialise in the sector of pleasure craft. With Expo Life Style and Expo Leisure on show at the same time, the CIBS exhibition constitutes the most attractive all-round event in China for the whole culture of yachting, luxury living and recreation.
The world’s most important boat-builders, and the main producers of nautical components and accessories, all take part in the CIBS event.
The 2013 edition saw the participation of 511 exhibitors in a display area covering 48,000 m², and 34,822 visitors attended the fair: an increase of 10% on 2012. At last year’s exhibition, the Italian collective organised by ICE was made up of 33 companies and constituted the largest of the national pavilions.
The aim this year is to consolidate and expand existing contacts and create new ones, in a country which is steadily opening up to the boating market and which is increasingly attracted to the combination of quality, style and design offered by Italian companies. The Italian nautical industry is currently enjoying something of a recovery from the economic crisis, closing 2013 with an overall turnover of between 2.3 and 2.4 billion Euros: a decrease in contraction compared to the previous year. With regard to 2014, UCINA is predicting that the contribution made by the boating industry to Italy’s GDP will increase by 7%, to over 2 billion Euros.
The main export areas for the nautical sector are: the Americas (48.2%), the European Union (26.5%), Asia (15.5%), non-EU European countries (7.1%), Africa (2%), and Oceania (0.6%). In the league of individual countries, the USA remains the top market for Italian-made nautical products, accounting for almost 17% of all exports.
At a global level, the United States represents the largest market for pleasure craft, both in terms of boating enthusiasts (65 million) and for the number of craft in use (16.8 million), as well as in relation to the turnover generated (estimated to be around $30 billion). However, amongst the emerging nations, China and Brazil are proving to be the most dynamic.
With the Chinese population enjoying steady improvements in their standard of living, the boating market is certain to expand considerably. There are about 300 leisure craft manufacturers in China, mainly located along the coast, and of these 73 are specialist yacht-builders.
The market is growing at an astonishing rate, with 100,000 new millionaires emerging each year and the number of superyachts over 46 metres in length increasing from just 60 in 2010 to at least 150 today.