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ITALIAN CULTURE AND ITALIAN LIFESTYLE VISIT BOOKEXPO AMERICA
Exploring the culture, the art, the history and the lifestyle of Italy and everything that renders it so unique and appealing abroad.
It will be possible to do just this through books, narratives and stories and the very best of Italian publishing that will be on show in New York thanks to a delegation organised by Ice (the Italian Trade Promotion Agency).
The Book Expo America Fair will take place at the Javits Centre in New York from Thursday May 29 to Saturday May 31 2014.
It is the most prestigious and internationally renowned event for the publishing sector in the United States, with operators and publishers from all over the world, and from North and South America and Asian countries in particular.
Visitors will have an opportunity of getting to know the Italian publishers in attendance, establishing new contacts, negotiating sales and putting in place new collaborations and distribution agreements.
And ICE (the Italian Trade Promotion Agency) in conjunction with AIE (Italian Publishers Association) has arranged for 15 publishing houses, delegates of domestic trade fairs and literary agencies to be present an Italian pavilion covering an area of 110 square metres.
It is here that it will be possible to dream the true Italian lifestyle, with prestigious art editions that will allow visitors to get closer to our country’s enormous artistic and cultural heritage; publications that will tell of the excellence of Italian design, novels that allow Italy to be experienced in all its different aspects, children’s literature and more. And so it is that offers a privileged access to the culture and lifestyle of Italy and consequently represents an important tool for promoting the country’s entire economic and productive system, with positive repercussions on all of Italy's different manufacturing sectors.
The publishing sector, both globally and Italy, is undergoing profound and epoch-making changes. Faced with falls in sales of paper books,another scenario is making its presence felt: that of the market for e-books, which continues to grow in terms of titles available (according to AIE figures 63,000 since 2011 and 40,000 in 2013 alone) and the market share (between the 2.7% and 3.0% referred to trade channels in 2013).
The market renews itself in its products and internationalises itself; it seizes the opportunities offered by digital and in the processes and the products.
It pursues (on its own) new avenues for promoting literature and for expanding the market. Bookshops themselves are exploring new formulae (combining with the catering is just one example) in order to respond to a clientele that mixes actual bookshops with on-line stores, the reading of actual pages with that of pixels. In short, a clientele and a readership that is increasingly international and global.
From this point of view the United States represents a market offering remarkable potential for Italian publishers.
It is in fact a strategic market for the distribution of the Italian publishing product globally. The market has always been difficult to understand, but the attention and the interest towards Italian culture and language remain truly great.
So much so in fact that after Spanish and Chinese, Italian is the most studied language in the USA, and this is thanks to numerous initiatives launched by the Italian Institutes of Culture in conjunction with the Departments of Italian Studies at major American universities.