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BEAUTY ITALIAN STYLE FOR BEAUTY EURASIA 2014
The best natural cosmetics for face and body, the product of the most advanced research, as well as products for protecting against the sun, taking care of the hair, as well as efficient cleansers, well-being food supplements and so on. It will be possible to learn about all of this and more, along with the quality of Italian-made products, from 12 to 14 June in Istanbul at the exhibition halls of Beauty Eurasia 2014 - the leading trade fair for the cosmetics sector in an emerging market such as that of Turkey - now in its tenth edition.
The 550 exhibitors from 50 countries and the anticipated 25,000 visitors from 100 countries will be welcomed in the brand new spaces of the Istanbul Expo Center, close to the International Airport and not far from the city centre.
The Italian delegation will consist of 18 carefully selected companies, some of the most representative in the sector; it will be overseen by ICE - the Italian Trade Promotion Agency - and housed in an exhibition space of 210 square meters.
It's a unique opportunity to learn about the Italian cosmetics industry or to strengthen relationships that are already in place – it’s an area that naturally complements that of Italian fashion, which abroad is in no need of any presentation.
The sector consists of more than 1,200 companies and 15,000 employees, with an extensive network of professionals, hairdressers and beauty salons.
These are highly specialised small to medium-sized businesses, originating in the main from northern Italy. And the quality of Italian cosmetic products is already widely acknowledged the world over: in fact, it is exports, above all, that allow production margins to be maintained.
This is thanks to the high quality of the products linked to significant investments in research and innovation (the equivalent, annually, of 6% of sales revenues) and the great ability to diversify the product and the level of service.
The share of exports compared to production currently stands at over 30%, and this bears testament to the great appeal of Italian cosmetic products globally. The Italian cosmetic industry's sales revenues rose by more than 4% in 2011, and remained in the black in 2012 and 2013 (3.6% and 3% respectively) despite the economic downturn.
The Turkish market, however, looks like a market with high growth potential for the sector, and since 2002 it has recorded high levels of growth, despite the international crisis.
This trend is linked to the progressive growth of the per capita income in the country of over $10 thousand since 2010. It is also favoured by Turkey's efforts, over several years, to work towards harmonising its own legislation on cosmetics with that of Europe, accompanied by the absence of duties and special permits for the importing of products.
In recent years around 30 new brand names have entered the market targeting all consumer segments - from luxury to low-end - with an increase in the growth of per capita consumption of cosmetic products from $13 to $20. Since 2010 Turkey has imported cosmetic products for a total value of $500 million, of which $30 million have come from Italy.