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BOOKS AND MORE AT THE ITALIAN PAVILION OF THE ISTANBUL BOOK FAIR
Italy aims to play a leading role at the Istanbul Book Fair to be held in the Turkish city from 8 to 11 November.
The idea to take on a structured presence came about last February during the mission organised by the ICE, in collaboration with the Italian Publishers Association (AIE), which has led the world of Italian books to come side by side with their Turkish counterparts.
This resulted in an idea that has taken shape over the months, which saw 12 Italian publishers join the Agency’s initiative to promote abroad and internationalise Italian firms to achieve a group participation in the Istanbul Book Fair.
In the national pavilion, you can get to know the top Italian publishers of illustrated books, tourist guides, poetry and fiction, reference books, atlases and guides, as well as illustrated books for children, booklets and multimedia works, dictionaries and school books.
There will also be companies involved in very specialised niche areas of great international interest, such as the publications and products (calendars, posters and postcards) dedicated to the architectural heritage of Rome and the Vatican, books and teaching materials for the teaching of Italian to foreigners, as well as leading companies in the field of printing and typography or in the export of publications to libraries and institutions around the world.
The space organised by the ICE in collaboration with the Italian Publishers Association (AIE) will serve as an information point on Italian publishing and as a meeting point for Italian and foreign publishers, while exposing the best of Italy’s book industry.
The Turkish market, on the other hand, in recent years has greatly increased its level of international openness through the trade and purchase of foreign works. Turnover has grown accordingly, which currently exceeds $ 2.3 billion, doubling its 2008 figure (the Italian market, by way of comparison, is around the 3 billion euro mark).
The number of titles published has followed a similar trend, exceeding 47 thousand, of which 22% is in the education sector, according to data from the Turkish Publisher Association, with over half a billion printed volumes.
The industry’s vitality is also confirmed by the 1,800 publishers and 6,000 bookshops. The phenomenon of the e-book has been developing with some delay when compared to Western markets, but is now accelerating having reached 3,000 titles.
For foreign publishers, the Turkish market is becoming very interesting considering that it is estimated that 30-35% of new volumes are translations of foreign works, the vast majority being books in English.
For Italian publishers, the Turkish market may, therefore, represent an opportunity to address the decline of recent years in exports and in the sale of rights abroad.