Home > Business Events
AGRICULTURE AND INNOVATION: ITALIAN-MADE MACHINERY ARRIVES IN BANGKOK
The Italian farm machinery sector will soon be encountering the booming Thai market, a huge opportunity for an industry that manages to blend the strength of tradition with the latest technological innovation. The event is the Sima Asean 2016 agricultural fair (www.sima-asean.com), to be held in Bangkok from September 8th to 10th. The Italian collective is being organised in collaboration with FederUnacoma, and will consist of some of the nation's top manufacturers of agricultural machinery.
The Italian group will be exhibiting in the Impact Centre, Bangkok, with a display area of around 300 square metres. Visitors will have the chance to learn about Italian innovations in the industry and to study its latest offerings. It provides a great opportunity for professionals in the sector, particularly those in the South-East Asian area. Indeed, for this sector, Thailand has now become an important regional hub, and the country boasts very positive growth forecasts for both the medium and long term. Its favourable location enables companies to benefit from the strong growth of neighbouring states, such as Vietnam, the Philippines and Malaysia. This has resulted in a significant increase in imports and exports of machinery and mechanical components. Thai agriculture is not yet extensively mechanised, and there are therefore excellent opportunities for improving efficiency. Faced with a high demand for specialist agricultural machinery, the domestic industry is still inadequate, providing openings for foreign suppliers. In this context, the Italian offering will certainly be attractive for a market with wide margins for growth and improvement in the area of mechanisation.
The Bangkok exhibition is one of the most important international events for the agricultural equipment sector. Sima has collaborated with the Thai trade fair organiser, Impact, to create a new edition of the Sima fair right in the heart of the booming Asian market. To this end, Sima Asean Thailand is incorporating an agricultural fair already organised by Impact. The first edition featured 150 exhibitors, occupying a display space of 10,000 square metres. A total of 13,200 visitors from 56 countries attended during exhibition days. This year, the numbers are growing: there will be 350 exhibitors and 15,000 professional visitors.
After a slump in 2014 and 2015, the world market for agricultural machinery is seeing 2016 as a year of transition. According to forecasts, sales are expected to grow by a few percentage points in the current year and to show a marked increase in 2017. In Italy, registrations of agricultural equipment showed a net growth in the final months of 2015, ending the year with a slight increase (+1.4%) compared to 2014. There were also signs of recovery for combine harvesters, while sales of small tractors are still in decline.