The Made in Italy Official PortalItaltrade.com
About Us Contact Site Map Links

The Made in Italy Business Directory

Your Business Proposals
Business Events
Focus On
Showroom
Spotlight
International Press Room
Fairs in Italy
Training & Seminars
Industries & Sectors
Machines Italia
Annual Report Italy
in the world market
Invest in Italy








Home > Showroom


A notebook which travels the world:The success story of Moleskine

A notebook which travels the world:The success story of Moleskine

The idea of ​​creating a notebook that was a bit special led to a stock exchange listing and a presence on international markets. The journey of Moleskine, which began back in 1997, is as fascinating as the idea that led to the birth of the company. Moleskine now has about 100 employees, plus an extensive network of partners and collaborators. The main office is in Milan, but the company network, established at the end of 2011, extends to New York and Hong Kong. We asked the Managing Director, Arrigo Berni, to explain the reasons for this success, and to outline the company's goals for the near future.

Moleskine originated in France but is growing in Italy. What does Italian identity mean for your company?

The Moleskine brand was created in the mid-1990s, the brain-child of a small Milanese publisher (Modo & Modo SpA). The firm was certain there was a business opportunity in creating a brand that represented intangible values of a cultural nature, using objects which embodied those values as a result of their history.

The legendary, iconic notebook was an ideal object in this respect. Used by great artists and thinkers over the past two centuries, such as Picasso, Chatwin, or Hemingway, it contained sketches, notes, stories, and ideas that would later become famous paintings or pages in books. By the mid-1980s, however, this sort of notebook had become unobtainable thanks to the closure of the last manufacturers. So, in 1995, Modo & Modo SpA decided to resurrect it and begin production again, registering the Moleskine brand in Italy and at EU level.

Moleskine therefore has its roots in the history it represents, and Italy is an important country for the company, for its cultural affinity with the values ​​on which the firm is based. It is also the "homeland" of the Moleskine industrial project, which has made the iconic notebook into a successful brand and business.

For this reason we opened - in 2014 - our first Italian single-brand store in a historic centre, right in the heart of Milan: to stress the importance of our Italian spirit and tradition, and our openness to the world.

The company has enjoyed sustained growth in recent years, thanks to a strong presence on international markets. What distinctive features do you offer customers abroad?

Moleskine became a global brand because it appeals to a global audience, or rather to those creative classes who live and work in large cities, and who use both analogue and digital means in their daily lives. These people are the ideal target for objects that offer open platforms for self-expression: objects such as Moleskine which embody special values, and which support their users in the creative process and more generally in information management. Therefore, by taking its cue from the iconic notebook, Moleskine has become a brand that aims to offer special solutions to the evolving needs of a well-defined global target.

For your operations abroad, you have opened dedicated stores, but you also depend on distributors. What are the advantages and disadvantages of these two channels for a medium-sized company like yours?

We are fulfilling the aim stated in our Strategic Plan for 2014-2016, namely a growth in the business thanks to improved accessibility to our products / services via the development of a multi-channel platform.

At the moment, we mainly reach our customers through the wholesale channel: selling our product to the end client by means of retail chains such as Feltrinelli in Italy, Fnac in France or Barnes and Noble in the USA. To date, we have built up about 28,000 outlets worldwide by use of this channel, a level of ubiquity that is unmatched in our industry.

Since 2012, we have begun to develop a direct retail network, currently numbering about 57 outlets. This strategic decision sprang from a wish to be closer to our customers, and the obvious limitations of the wholesale channel in presenting the full range of our offers. Indeed, we are developing an increasing number of non-paper products in the area of ​​personal accessories (e.g. bags, pens, covers for digital devices, etc.).

In recent years, the business has moved from diaries to a wide range of products. Has this choice proved to be rewarding?

One of the distinguishing characteristics of Moleskine has always been our ability to anticipate the emerging needs of our target market.

Our three-year strategic plan is based on specific features, such as the extension of our product range through an on-going process of innovation. This is focused both on the continuous development of paper-based products, and also of non-paper products, such as bags, pens, and other accessories for carrying around the city.

Moreover, a growing number of our innovations involve so-called hybrid products: notebooks such as those developed with Adobe or Evernote, which integrate physical and digital use in a smooth and simple way.

The results from this process of expansion are very positive, and we intend to continue developing in this direction. We are also supported by an on-going dialogue with our fans, who are a great source of inspiration for the design of new products.

How do you see Moleskine in three years' time?

From a strictly financial point of view, Moleskine is following a path of development based on our three-year strategic plan for 2014-2016, presented to the financial community on March 10th 2014 with predictions for a double-digit growth in business.

The underlying strategic objectives of the plan are focused on an increased awareness of the brand, on its accessibility through the continuous development of a multi-channel platform, and on the increased supply of products and services which reflect the core values ​​of the brand and the changing needs of our target market.

PREVIOUS NEWS


PRINOTH, WORLD LEADER IN SNOW GROOMING

TENSIVE: THE BIOMEDICAL STARTUP THAT AIMS TO REVOLUTIONIZE PROSTHESES

WATLY, THE MACHINE THAT USES THE SUN TO PURIFY WATER

WATLY, THE MACHINE THAT USES THE SUN TO PURIFY WATER

WATLY, THE MACHINE THAT USES THE SUN TO PURIFY WATER

WATLY, THE MACHINE THAT USES THE SUN TO PURIFY WATER

WATLY, THE MACHINE THAT USES THE SUN TO PURIFY WATER

WATLY, THE MACHINE THAT USES THE SUN TO PURIFY WATER

A notebook which travels the world:The success story of Moleskine

THE NEW MEDICAL DEVICE ENDO FASTER

MY ANGEL CARE: THE CHILD SAFETY BRACELET

DIS, THE ITALIAN SHOE INNOVATES ITSELF THANKS TO A 3D CONFIGURATOR

UNFRAUD ISSUES A CHALLENGE TO COMPUTER CRIME

ARCADIA: ENVIRONMENTALLY SUSTAINABLE YACHTS

INNOVATIONS IN MAKE-UP BY THE OMNICOS GROUP

FROM MODENA TO THE WORLD: SLIMTECH ULTRA-THIN SLABS

CANEPA, HIGH-END FABRICS ARE GREEN

COMFORT AND ENERGY SAVINGS WITH SOLARIS SCREENS

PRINOTH, WORLD LEADER IN SNOW GROOMING

ITALIAN-MADE SMART ELECTRICAL NETWORKS

dbGLOVE: SMARTPHONES AND TABLETS FOR THE DEAF AND BLIND

JOS TECHNOLOGY: EASY MANAGEMENT OF ALL YOUR DEVICES

AGRICULTURAL MACHINERY EMBRACES TECHNOLOGY

CATTELAN: SUSTAINABLE DISPENSING MACHINES

AB Energy’s new trigeneration system for the Garofalo pasta factory

THE BEST TECHNOLOGY AND STRENGTH IN MOTOR SAFETY

HIGH TECHNOLOGY AT THE SERVICE OF PACKAGING FOR THE EXACTA FILLERS BY RONCHI

CAIMI’S FLAP PANELS DESIGN AND TECHNOLOGY PAR EXCELLENCE.

INNOVATION, TECHNOLOGY AND DESIGN COMBINED IN TAPÌ CLOSURES.

NUXIE, ITALIAN PRODUCTION OF EXCELLENCE FOR THE APP TO SUPPORT MARKETING AND SALES.

ATV HIGH TECHNOLOGY FOR THE SAFETY OF OFFSHORE FACILITIES.

HAUTE COUTURE SUITS CREATED ONLINE WITH NATURAL GENTLEMAN.

ENVIRONMENT AND RECYCLING THE ECOBIN FROM TEXA IS ALL ITALIAN

NWG GENIUS THE APP MADE IN ITALY THAT DESIGNS CUSTOMISED PHOTOVOLTAIC SYSTEMS

HI-TECH PACKAGING WITH FREEBOX: FROM SYSTEM OF MODENA

NHAZCA’S T-INSAR SYSTEM: ANALYSIS OF GEOLOGY AND NATURAL EVENTS, RESEARCH AND INNOVATION

LOMBARDY: THE “HOME” OF GRAPHENE

A TILE THAT IS BOTH VERY OLD AND NEW UNICOPPO EXTRA FROM THE KILNS OF POSSAGNO

THE HIGH-TECH TRACKER FOR SOLAR PANELS BY CONVERT ITALIA

INTELLIGENT SALT SPREADING, THE GILETTA WAY

TECHNOLOGY AND PASSION ARE BEHIND A DIGITAL COMPASS FOR GETTING YOUR BEARINGS AT SEA

IF WASTE BECOMES A RESOURCE: ECODYGER’S ‘GREEN’ RECIPE

RIMADESIO - INNOVATION FROM A TO Z WITH A MADE IN ITALY LABEL

ENERGY EFFICIENCY, ECONOMY AND SUSTAINABILITY: FEATURES OF THE COVERSUN PHOTOVOLTAIC SYSTEM

MILKNET, TECHNOLOGY DEVELOPED IN ITALY TO ENSURE MILK SAFETY

SHORE CONNECTION, SOLUTIONS FOR BOATS WITH ALL EYES ON THE ENVIRONMENT

PACKAGING BECOMES A PASSION FOR RESEARCH AND INNOVATION WITH MARIANI DI CARRE’

NANO-SPONGES FOR INTELLIGENT AGRICULTURE

CLEAR AND BRIGHT: I.LIGHT CEMENT IS NOT JUST TOUGH

TOYS TURN “GREEN” AT TURIN’S MEC

INNOVATION IS AT HOME IN THE ELSA MACHINE WORKSHOP

SUSTAINABILITY, RESEARCH AND TECHNOLOGY: THE CHALLENGE FOR INVITRUM KITCHEN BASES BY VALCUCINE

THE BEST ITALIAN CAPPUCCINO IN HOMES ALL AROUND THE WORLD WITH DE ‘ LONGHI’S “LATTISSIMA”

SAN DANIELE PROSCIUTTO HAM: A TRADITIONAL, TOP QUALITY PRODUCT

THE UNION OF WIND POWER AND SOLAR ENERGY PRODUCES “EOLUX”

WASTE TYRES ACQUIRE VALUE THANKS TO SALVADORI RECYCLING SYSTEMS

LONG LIFE FOR SCISSORS WITH THE RING LOCK SYSTEM FROM THE PREMAX CONSORTIUM

PLAYGROUNDS BY POZZA: ECOLOGICAL, SUSTAINABLE, AND WITH AUTOMATIC LIGHTING

MODENA'S "MOTOR VALLEY" GIVES BIRTH TO THE RIKER KIT THAT MAKES CARS ELECTRIC

INNOVATION, TECHNOLOGY, DESIGN: THE CAR-WASH SYSTEMS MADE BY DAERG ITALIA

TECHNOLOGY AND AESTHETICS IN SOLAR TILES DESIGNED BY SYSTEM PHOTONICS

TECHNOLOGY AND DESIGN FOR EURO TRADE’S VIP TIME WATCHES

GARDASOLAR DEVELOPS ECO-FRIENDLY 100% RECYCLABLE BOATS

“SMOG-ABSORBING” FLOORS: ITALIAN INNOVATION, BY D’ASCENZI PAVIMENTI

A SPECIAL TISSUE MADE IN ITALY FOR PSORIASIS SUFFERERS

VECCHIO AMARO DEL CAPO, LOCAL FLAVOUR CAPUTRED IN LIQUOR

ECO-FRIENDLY SALT BATTERIES WITH THE FIAMM LABEL

ENERGY SAVING IS SWITCHED ON FOR STREET LIGHTING

ECO-SUSTAINABLE DESIGN AND TECHNOLOGY IN ST RUBINETTERIE’S WATER-SAVING TAP

ITALIAN TECHNOLOGY AND RESEARCH FOR MANAGING HOSPITAL WASTE

THE ENERGY-PRODUCING TILE MADE IN ITALY

GREEN ENERGY AND HEAT FROM BIOMASS THE "TURBOMASS" WAGER LABELLED SIB SIBER

INNOVATION FOR INSULATION AND ENERGY EFFICIENCY: THERMOKAPPA BRICKS BY DANESI

TEXA REVOLUTIONISES CAR REPAIR WITH “OBD LOG”

A ROOF WHICH PRODUCES SOLAR ENERGY: INNOVATION FROM KME

ANTECH SATELLITE TECHNOLOGY FROM CATANIA

FROM AUTOMATION TO TECHNO-MEDICS: THE CHALLENGE FOR MASMEC

DALLARA: ITALIAN-MADE RESEARCH, DEVELOPMENT AND TECHNOLOGIES IN THE LEAD WITH RACING CARS

THE SOLAR ENERGY REVOLUTION IS LABELLED ALMECO

COMPETITIVENESS AND GLOBAL SERVICE: BAGLIONI AIR PRESSURE VESSELS CONQUER THE USA TOO

SAIRA BRINGS ITALIAN MANUFACTURING TO INDIA’S TRAINS AND UNDERGROUND LINES

CRUCIATA RACING,TECHNOLOGY COMBINED WITH CRAFTSMANSHIP

“COSTA DELIZIOSA” A FEATHER IN THE CAP FOR SHIPS BUILT IN ITALY

TECHNO FABRICS: WHEN CURTAINS PURIFY THE ENVIRONMENT

THE COGEFRIN SOCIAL HOUSING TECHNOLOGY: ECO-SUSTAINABLE AND LOW-COST

TOP QUALITY GLASS WORKMANSHIP DISPLAYED IN THE “DIADEMA” LAMPS CRAFTED BY VISTOSI

SIM2 TECHNOLOGY, BRINGING HIGH TECH TO VIP LOUNGES ALL OVER THE WORLD

VIBRAM, THE INGENIOUS ALL ITALIAN SHOE WITH “FINGERS’

HIGH TECHNOLOGY IN TWENTY YEARS OF FABRICS FROM C.P. COMPANY

SKITSCH: THE NEW ITALIAN DESIGNER BRAND HAS ARRIVED

FAVINI’S THOUSAND ASPECTS OF PAPER

AN ITALIAN “TURBEC” TURBINE FOR ISRAELI SOLAR POWER

THE AIR BAG FOR MOTORCYCLISTS LABELLED DAINESE

ARCHIMEDE SOLAR ENERGY: HIGH TECHNOLOGY FOR SOLAR POWER

Introducing Rover Water, the all-Italian robot

GEOX TECHNOLOGY AT THE SERVICE OF GOLF

RANCATI, THE BIGGEST DREAM FACTORY IN EUROPE, IS ITALIAN

PDO PECORINO ROMANO CHEESE PREPARES ITS RELAUNCH IN THE USA

THE 1001 USES OF MIKO ECOLOGICAL MICROFIBRE

DELTA DECORATIVE FOUNTAINS: A SYNTHESIS OF STYLE AND HI-TECH

GALLINEA’S NEW LINE OF LUXURY HIGH-TECH NAUTICAL ACCESSORIES

TASSULLO: PROVIDER OF NATURAL, ECOLOGICAL BINDING MATERIALS FOR THE CONSTRUCTION INDUSTRY

THE ECOLOGICAL BRU.MAR HOUSE EXPORTS A QUALITY HOME ENVIRONMENT TO CHINA

CARTONI, CAMERA SUPPORT SOLUTIONS AT THE SERVICE OF WORLD CINEMA

SOLARDAY INCREASES ITS SUPPLY OF PHOTOVOLTAIC MODULES TO GERMANY

RINTAL AND «PRIMA», THE FAMOUS MADE-TO-MEASURE STAIRCASE

COUNTERFEIT NOTES DO NOT STAND A CHANCE WITH PHOTOVOX’S DEVICES

FILTERDESIGN: THE LAMP WHICH IS BOTH AN AIR-PURIFIER AND A DESIGN OBJECT

ABET LAMINATI: SYNONYMOUS WITH 50 YEARS OF ITALIAN DESIGN

ITALIAN SHOES FOR CHILDREN, SYNONYMOUS WITH TRADITION AND QUALITY

FROM RUSSIA TO CHINA: THE ITALIAN GGP GROUP LOOKS AFTER THE GARDENS OF THE WORLD

ITALIAN HAZELNUTS, NICHE BUT QUALITY PRODUCT

MAICO, ITALIAN HARDWARE FROM ANTARTICA TO HAWAII

HI-CAN, THE HI-TECH ITALIAN BED SET TO CONQUER THE WORLD

TOP AUTOMAZIONI, BUILDERS OF AUTOMATIC BAR LOADERS FOR LATHES IDEAL FOR SMALL BUSINESSES

DELTASOLAR MAKES AIR CONDITIONING “RISE” FROM THE FLOOR

THE WIRELESS PATCH, AN IDEA THAT IMPROVES THE QUALITY OF LIFE

MONDO FLOORINGS ARE OLYMPIC “RECORD” TRACKS

DE TOMMASO, WHEN THE TRADITIONAL SHOE AND HI-TECH COME TOGETHER

ESAOTE OPENS NEW FRONTIERS IN MAGNETIC RESONANCE

FIDIA: HI-TECH EXCELLENCE LEAVES THE MOULDS AND ENTERS AEROSPACE

FIGURES SPEAK FOR STEVANATO’S LEADERSHIP: 1.7 BILLION VIALS IN THE WORLD

CITTADINI FISHING NETS CAPTURE A 360 DEGREE DEMAND IN ITALY AND EUROPE

IMA GROUP’S ITALIAN TECHNOLOGY IS HIDDEN IN ITS PHARMACEUTICALS

RENZACCI EXPORTS ITALIAN-MADE WASHING EQUIPMENT TO 108 COUNTRIES

ITALY’S SYSTEM: TURNING CERAMICS DECORATIONS INTO AN ART

MECCANOTECNICA UMBRA IS THE EUROPEAN LEADER FOR MECHANICAL FACE SEALS

Seves: exporting glass blocks on the world’s markets

Light comes from an energy-saving «flower»: Stapelia, a photovoltaic streetlight, is Made in Italy

Guala Closures: protecting 2.000 beverage brands all over the world

High-speed international rail tracks thanks to Ansaldo STS’s Italian technology

Ducati, the Italian bike with a sporting soul that beat the Japanese

THE INTERNATIONAL SPACE STATION HAS AN ITALIAN HEART THANKS TO THE ‘HARMONY’ MODULE

NOUGAT: BLACK OR WHITE, THERE ARE THOUSANDS OF VARIETIES FROM THE NORTH TO THE SOUTH OF ITALY

ITALY’S GITIESSE UNRIVALLED IN INTEGRATED SYSTEMS FOR NAVAL COMMUNICATIONS

BIGAGLI: AN EVOLUTION FROM TRADITIONAL TEXTILES TO TEXTILES FOR FOOTWEAR

BLACK OR WHITE, IT'S ALWAYS "HIS MAJESTY" THE ITALIAN TRUFFLE

DAM: LEADING THE WAY IN DENTISTRY TOOLING WITH A NEW DISTRIBUTION MODEL

FROM BILLIARDS TO FLOORING, FROM PORTALS TO SHINGLES, ITALIAN SLATE REINVENTS ITSELF THROUGH TRADITION

VIDEOCOMMUNICATIONS IN THE WORLD SPEAK ITALIAN THANKS TO AETHRA

ONLY ATC GUARANTEES GLOBAL SUPPLY FOR ALUMINUM PROCESSING MACHINERY

ITALIAN HAM SET TO CONQUER THE FAR EAST WITH A SOUL FULL OF TRADITION

IRRITEC & SIPLAST MICRO-IRRIGATION SYSTEMS LOOK TOWARDS THE INTERNATIONAL MARKETS

THE NEW FIAT 500: THE ICONIC ITALIAN CITY CAR IS BACK

AMARELLI: ITALIAN LIQUORICE COMBINING TRADITION AND INNOVATION

PRIMA INDUSTRIE: SUPPLYING LASER MACHINES FOR THE WORLD'S TOP FIRMS

CARRARO: THE ITALIAN HEART OF AGRICULTURAL MACHINERY

FANTUZZI: CRANES AND LIFT-TRUCKS IN PORTS ALL OVER THE WORLD

PASSATA: ONLY ITALIAN WILL DO

OEB SCREWS: THE FOREIGNERS' FAVOURITES

SICS.SYN: A REVOLUTION IN THE HEALTH INDUSTRY

SMOG-EATING CEMENT: A CONCRETE CONTRIBUTION TO THE ENVIRONMENT

ITALIAN EXCELLENCE IN PACKING PAPER

NAVIONICS PLATINUM: A VITAL ACCESSORY FOR SAFETY

FERRARI, THE 60TH BIRTHDAY OF A LEGEND

ENARMONIA: TOP BILLING FOR ITALIAN ANIMATION AT ITS BEST

EVERYONE'S MAD ABOUT ITALIAN FIZZ

FEP ME 640: THE ITALIAN WAY TOWARDS X-RAY SECURITY

FROM ITALY: THE FIRST WRIST PERSONAL COMPUTER

SORIN, THE NEW " ZERO IMPACT" HEART VALVE

BRESAOLA, A YEAR OF EXPORTS

FAST CHILLER: DRINKS AT THE IDEAL TEMPERATURE, FAST

BIOPLASTICA NOVAMONT: THE CHEMICAL INDUSTRY AT THE SERVICE OF THE ENVIRONMENT

EATING ORGANIC FOOD MEANS EATING ITALIAN

EDIBLE WHITE GOLD

SUBERIS: FASHION DESIGN FROM CORK

FORKLIFT EQUIPMENT SPEAKS ITALIAN

FROM SORIN THE SMALLEST DEFIBRILLATOR ON SALE

AN ITALIAN SYSTEM TO QUENCH ABU DHABI'S THIRST

ITALIAN KIWIS KEEP GROWING

HEAVENLY MUSIC? SOUNDS ITALIAN

FAST AND BEAUTIFUL: ITALIAN BICYCLES ON THE RUN

THE HOVERCRAFT, THE SEA TRANSPORT OF THE FUTURE

EL.EN: THE LASER AT THE SERVICE OF THE BODY

AN ITALIAN STATIONMASTER IN THE USA

TELEPASS: PAYING WITHOUT WASTING TIME

Mortadella: six centuries of Bolognese tradition

"Itinera", navigation software made in Italy

Seven centuries of wool fabrics

Five centuries of Italian rice

When water is made in Italy

Frau, the world's most famous armchair

Olive oil, quality on our tables

You'll find Italian products in space, too

Italian apples galore

Pasta: good food, good business

Italian lamps, technology and design

Train Safety is "Made in Italy"

Italian glasses also launched in China

"Avio": technology takes to the air

The Cinecittà Miracle

The America's Cup dresses Italian

Italian motorcycle helmets

Helicopters Made in Italy

Italian Software for the Telephones of the Future

Carpigiani, the art of ice-cream

In the beginning there was a millstone

WHEN VINEGAR IS BALSAMIC

THE WORLD IS NUTELLA

RIVA BOATS: STYLE AND MYTH

THE CAT SCAN FOR TREES CONQUERS THE WORLD

CALVISIUS, THE CAVIAR MADE IN ITALY

GRANA, THE KING OF CHEESE

CAP: SIMPLICITY AND INNOVATION

GALILEO, SAFETY FROM SPACE

70 YEARS OF THE MOKA EXPRESS

HEART VALVES

THE LEGEND OF PARMESAN

ITALIAN ICE CREAM

COMAU, THE ITALIAN ROBOT

LEGEND OF THE VESPA

PACKAGING MACHINES




<Home


PER I VISITATORI ITALIANI www.ice.gov.it

Disclaimer - ©Copyright - Italian Trade Promotion Agency - Cookie Policy