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CONSISTENCY AND DEDICATION: THE POLICY OF THE POMELLATO BRAND
Founded in 1967, Pomellato serves as a brilliant example of the art of Italian goldsmiths. The company started life as a small craft workshop, and even though it has now grown to become an internationally famous brand, still maintains the fresh approach of the original business. Even the guiding principles which govern the daily work of the enterprise have remained the same: dedication, consistency, and careful planning. We asked Andrea Morante, the managing director, about the strengths of the company and his plans for the future.
Mr. Morante, what are the strengths of Pomellato as a business?
The company is consistent in its approach, maintaining its position in the realm of European jewellery, where the markets are more demanding. The quality of the product is also consistent, but at the same time extremely creative.
Also, the decision to introduce an annual collection compels the company to enrich its range, and creates a sense of anticipation in the market.
What do you think is the secret of your success?
The development and launch of an additional line of jewellery (DoDo) instead of trying to extend the existing Pomellato brand into a new product sector. Within Europe, DoDo has been one of the biggest success stories of recent years. Then there is the special relationship we have with our clients. Pomellato customers are loyal because it’s very hard to find similar products elsewhere. Finally, we have huge potential for expansion on overseas markets and a great capacity for creativity.
Which of the overseas markets do you favour?
We think in terms of the world’s most important cities. This is where you increasingly find the greatest concentration of buying power, and interest in new products and trends
The big cities of America and the Pacific region are our current marketing target. It is no accident that in the next couple of months we are opening shops in Beijing, Chicago and Beirut.
The important thing is to always maintain a high degree of craftsmanship in our work.
Which product best personifies the Pomellato brand?
For Pomellato, perhaps it’s the Nudo ring, with its simple design and rounded shape. The central stone stands out, like a great solitaire; the setting is invisible and the coloured stone is quite simple, beautifully faceted and shot through with light. For DoDo, it must be the pendant, representing an animal bearing love and friendship, or a good luck charm.
What is the quality that distinguishes you from your competitors at an international level?
We are the fifth most important jewellery company in Europe, but the smallest in terms of gross turnover when compared to our competitors, who sell perfume, watches, leather goods, and accessories in addition to jewellery. These help to promote the jewellery side of their business.
How do you envisage the company’s future?
There are three very important challenges. We want to make Pomellato one of the world’s top five jewellery businesses, and we want to ensure that DoDo becomes an international brand. We’d like to make it a real cross-border business, with its roots firmly in Italian design, and still managing to maintain the spirit of the company as it expands. We are also planning to have RA.MO listed on the Stock market: that’s the parent company for Pomellato and DoDO.