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HIGH QUALITY AND ATTENTION TO THE LAND CAVIT WINES’ WINNING RECIPE
Wines that talk of the Trentino lands; that help you discover those lands in sip after leisurely sip; that hint at days of sun and rain in the vineyards. It is this, more than just a bottle, that Cavit offers to its clients.
Founded in 1950, the business represents over 4500 associated viticulturists and 11 wine cellars, roughly 60% of the entire Trentino region’s wine output. It is in the position, then, of offering a wide range of products that range from Masi to vintages like Müller Thurgau, by way of new and sweet wines. Naturally, we cannot forget the sparkling wines, particularly those using the Charmant method that take advantage of the particular thermal variations between night and day typical of the region. We asked Marketing Director Lorenzo Vavassori about Cavit’s strategy for overseas markets, and what their plans are for the future.
Vavassori, in which overseas markets does Cavit have the most deep-rooted presence?
In Europe, we are strongest in England, Germany, Switzerland and Austria. Looking at the rest of the world, I think the United States is without doubt the market where we have the deepest roots and sees us as the most important producer of Pinot Grigio. Canada and Brazil are also important markets for us.
Where are you looking to develop markets in future?
Without doubt, over the medium and long term, I would say we’re very interested in the Far East, particularly Japan and China.
What is your typical strategy for entering a foreign market?
We usually work through local businesses that understand the territory better than we do. We have very strong partnerships in almost every foreign market, some of which have lasted 10-20 years. We are convinced that it is crucial to grow our businesses together.
Who is your typical overseas customer?
Our customers are usually young people, between 30-40 years of age, who are very informed and know what they want. They are typically connoisseurs looking for premium products and for which they are even prepared to spend substantial sums.
What do you see in Cavit’s future?
We intend to work primarily on our product portfolio, focusing on strategic labels and on sparkling wines, which is one of the most interesting areas, in both Italy and abroad.
While Vavassori talks, going back to the origins of the land to tell us stories of their wines, the mind’s eye perceives notes of peach and the floral scents of a good glass of white, as well as the soft potency of a flute of champagne – to be tasted ideally on a warm summer’s evening. Mixed into that floral bouquet, the vineyards and the musk of the woodlands merge in a vortex of fragrances that ensure the bottle on the table takes us on an unforgettable journey.