The Made in Italy Official PortalItaltrade.com
About Us Contact Site Map Links

The Made in Italy Business Directory

Your Business Proposals
Business Events
Focus On
Showroom
Spotlight
International Press Room
Fairs in Italy
Training & Seminars
Industries & Sectors
Machines Italia
Annual Report Italy
in the world market
Home > Spotlight


Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products


Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products

Rome - (Adnkronos Multimedia) - "What is The Leonardo Prize? We could call it the Oscar for Italian entrepreneurs, which is awarded to the person who has given the greatest contribution to the image of our country in the world". Laura Biagiotti, the "Queen of Cashmere", as the New York Times affectionately nicknamed her, is not only one of the internationally best known names in Italian fashion; she is also chairman of the Leonardo Committee, a post she has now held for five years. The body, with the organisational support of Confindustria (the Italian Manufacturers' Association) and of the Italian Institute for Foreign Trade (ICE), every year awards the prizes which bear witness to the country's entrepreneurial vitality.

Why the reference to Leonardo da Vinci?

"To underline that Italian firms are successful not only because their products are competitive, but because of their design. It's no coincidence that the Leonardo Prize has in the past also been awarded to an architect, perhaps the most famous Italian architect in the world, Renzo Piano, and to a scientist, Umberto Veronesi. And this year the prize has gone to Vittorio Merloni, chairman of Merloni Elettrodomestici, one of the companies which has most contributed to the affirmation of Italian products on international markets. The prize was handed over by the President of the Republic Carlo Azeglio Ciampi, in the presence of the Chairman of ICE, Beniamino Quintieri; the Chairman of Confindustria, Luca Cordero di Montezemolo; and of the Minister for Industry, Antonio Marzano. Even though the ceremony is held every year, I always find it an emotional experience".

Why Vittorio Merloni?

"The Prize is always given to leading figures in the entrepreneurial world. As can be seen in the choice of past winners, such as Giovanni Agnelli and Sergio Pinifarina, who is also honorary chairman of the Leonardo Committee. But Merloni's was not the only prize awarded: there were also the Leonardo Quality awards, given to Nerio Alessandri, founder and chairman of Technogym; to Piero Antinori, who runs one of Italy's leading wine producers; and to Diana Bracco, chairman of the pharmaceutical group which bears her name and of the Italian Federation of Chemical Industries. As you can see, a vast range of personalities and entrepreneurial experience".

Basically, you are called on to judge your colleagues. How does a queen of Italian fashion feel in this role?

"Well, it's certainly not a family party, by any means. The Leonardo Prize jury includes the editors of Italy's leading newspapers and many economic journalists, who are well aware of the entrepreneurial commitment of the men they are giving awards to. We feel impartial and have given the Prize to entrepreneurs from every sector, from cars and chemistry to food and fashion".

You run one of the most important Italian fashion houses. How do you see the near future of this sector and, more in general, of Italian industry on international markets?

"Fashion is a standard-bearer for Italian products, but it is also a difficult and delicate sector. Every year we all start with a blank sheet on which we have to outline our company's immediate future. We need to continuously re-invent ourselves, to maintain the margins of competitiveness that keep us at the top of the market. It's difficult and tiring. Nothing can be taken for granted: we need to lay ourselves open to the judgment of the public, especially today, because now the era of easy status symbols is over, the market judges products much more severely. And this holds true not only for fashion, but for all the products of Italian industry. But I am confident we will go on from strength to strength".

Contact:

Biagiotti Group spa

Via Condotti 61/A
00186 Roma

Via Palombarese Km. 17.300
00012 Guidonia (Roma)
Tel. +39/0774/571311

e-mail: mail@laurabiagiotti.it
PREVIOUS NEWS


> Emilceramica: a global success for Italian tiles, from the us to China
> Furla: the courage to develop a worldwide brand
> Zucchi leads European market in house linen and looks to the Far East
> Bellelli Engineering: an Italian newcomer has the exclusive licence for the us giant air product's technology in the oil & gas field
> Flos, 40 years of lighting design that won over even James Bond
> Callipo, quality tuna leads packaging revolution with nude look
> Trend: Pino Bisazza's success story, the man who risked everything to introduce innovation in mosaics
> Socotherm, Zeno Soave's 'Small Multinational'
> Comer industries: a leader in mechatronics that aims to boost revenues to 500 million euros by 2010
> The parable of Ciccolella, from farming to global leadership in the flower market
> Daniele Lago: how to revolutionize the concept of design
> From Treviglio to the Far East, Italian Tractors conquer the world
> Calligaris: when wood sits down with Italian style
> Cremonini: Core Business and Diversification: That's How We're Facing the Market
> Luciano Corain: smit wins because it's innovative. always
> Paolo Boffi: we are the standard bearers of Italian style kitchens
> Paola Boni: Ariete, Innovation is Our Mission
> Donato Losa: Cartemani: a challenge I set myself and won
> Montezemolo: after 60 years the spirit of ferrari is still the same
> Giovanni Vitaloni: experimenting and creativity is Nico Design's motto
> Francesco Pagliaro: they even appreciate my oil in New York
> Stefano Trevisani: trevi looks abroad for growth
> Mariano Pane: in China to grow
> Antonio Moretti: Strength in a Union for Italian Wine
> A dream which has become a success: RD LAB
> Alberto Tasca d'Almerita: italian wine needs a system
> Lauro Buoro: research and development are nice's secret
> Elisa Gera: innovation and tradition: that's the secret of acca kappa
> Stefano Colombini: brunello, my passion
> Peter Thun: my business is my passion
> Alessandro Riello: aermec, the reality of a utopia
> Iginio Straffi: my winx have conquered the world
> Imelde Cavalleri: european industry must focus on excellence
> Leonardo Bagnoli: proud to be 100% italian
> Lamberto Gancia: sparkling wines, a family issue
> Antichi telai: a feeling for clothes
> Domori: licence to thrill
> The dream of flight is our gift to man
> Ducati Energia, a challenge with an eye to Asia
> Illy, a coffee like no other in the world
> Guglielmo Aprile, betting on quality
> Fabrizio Lori: innovation for success
> Lelli Kelly, the success of an idea
> Envis, Italian water technology
> Kelyan Lab, technology on a human scale
> Betta Gobbi, queen of the mountain
> Italy makes watches, too
> When the manager becomes an entrepreneur
> Casoli: This is how to become number one
> Valleverde, fashion and comfort
> Nonino, grappa as an art
> Auricchio, where exports are a tradition
> The "Daily Mail" printed Italian style
> The craftsman of artists
> The sound of Italian pianos
> Edra, a new approach to furnishing
> Autopackaging, Italian excellence
> Buccellati, the family jewels
> Datalogic, an Italian success story
> Scervino, style and enterprise
> The adventure of Valter Scavolini
> Marco Rosi, the challenge of Parmacotto
> Gismondi, the creator of Artemide
> When coffee is Lavazza
> "Guru", an Italian miracle
> Antinori, six centuries of wine
> Bracco, research for success
> Tusacciu, the father of Supermag
> Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products
> The gold history of Bulgari
> Chiariglione, the father of the MP3
> Paolo Vitelli, mega-yacht king
> Beghelli, ideas and innovation
> The father of the microchip
> Gervasoni, a European leader
> Monini, the olive oil leader
> Sonus Faber: the handmade sound
> The king of the ties
> Anna Zegna, quality for man
> Mario Carraro takes over leadership
> Custom-built travel
> Marazzi, tile leader
> An empire with the scent of salmon
> 'Pasta' and its varieties, the kingdom of Delverde
> Leader in luxury glasses
> The Mandarina Duck idea
> Technogym - an Italian miracle
> Natuzzi, king of the sofa
> Searching for the essence
> Marchesi De' Frescobaldi, six centuries of wine
> A woman in command, an interview with Rossella Jardini
> Bombassei: Success? Technological research and competitive initiative
> Gnutti, 100 years in industry
> Even the feet breathe
> A winning strategy - an interview with Franco Bernabé
> Andrea Riello, a manager building the future
> Brunello Cucinelli or the ethics of business
> Di Dario: Business firms enrich a country but they do have a social responsibility
> Guzzini: Italy, a market with great added value



< Home


PER I VISITATORI ITALIANI www.ice.gov.it

Disclaimer - ©Copyright - Italian Trade Promotion Agency