The Made in Italy Official PortalItaltrade.com
About Us Contact Site Map Links

The Made in Italy Business Directory

Your Business Proposals
Business Events
Focus On
Showroom
Spotlight
International Press Room
Fairs in Italy
Training & Seminars
Industries & Sectors
Machines Italia
Annual Report Italy
in the world market
Invest in Italy



----NEW edition----




Home > Spotlight


The king of the ties


The king of the ties

Naples - (Adnkronos Multimedia) . "My challenge to the future? It's been the same for many years: to stay in Naples, in this city, where my grandfather opened this small shop in 1914. We Neapolitans grow up with the fear that we will be considered as people who only have mandolins and make pizzas, of mozzarella cheese and the Camorra. But actually I, and many others like me, show that there is also a Naples that produces, that works, that gets up at six in the morning, that manages to be successful on an international level."

Maurizio Marinella is a different business leader from the others. He is the most famous producer of ties all over the world. He can boast that some of his clients are and have been the most powerful men in the world:
from Bill Clinton to George Bush (father and son), from Luchino Visconti to Aristotle Onassis, from Gabriele D'Annunzio to John Fitzgerald Kennedy, from Giovanni Agnelli to Mikhail Gorbachov. A success story that has lasted for ninety years since that 26th June 1914,when Don Eugenio Marinella opened his shop in Riviera di Chiaia in the heart of Naples, given onto Piazza Vittoria. And since then nothing has been changed: the shop is always the same, only 20 square metres, the ties are produced in the same way, using the same method and the same passion for quality and perfection. Don Eugenio was a craftsman, and so was his son Luigi, and the craftsman today is his grandson Maurizio.

Why didn't you choose to open some shops with the name "Marinella" in all the great capitals, like many of the other Italian stylists have done?

"Because I am a craftsman and I wish to remain a craftsman", replies Maurizio Marinella. "I am not interested in large numbers and I would rather keep the tradition alive and fruitful, together with the magic that accompanies it. I have been asked: but if a potential client in New Jersey wanted one of your ties? The answer is simple: he can come to Naples to buy it, or order it by telephone."

How much does a Marinella tie cost?

"Between 80 and 90 euro. Less than many ties produced industrially by some of the great names of Italian and French fashion."

And how many ties do you sell?

"Between 100 and 120 a day. In a year the turnover is about 8 million euro."

A few years ago you were asked to sell your trademark. Why didn't you?

"It was a terrible time for me. Many came forward. First amongst them was HDP, who wished to build up a new Italian luxury name. I was offered 50 million euro, and then they went up to 60 million. Then it became, under an American investment fund, 65 million. It was a very tormented and difficult decision. But at the end I said 'No' to everyone: I am not interested in becoming an industry, it is not my world, I don't know it and I don't want to know it. I open the shop before seven every morning, go and have a coffee with some clients, discuss with them what tie to put on but also some of the important issues of the world. Because some of the most important people in the world have visited this shop."

So, the step towards industry is something you do not want to take. But the step towards a wider international distribution?

"I have created some possibilities in this area. Today we have some sales outlets in New York, in London and Japan. But the quantity remains what our small outfit, made up in all of sixteen people, can produce. On the other hand we manage to guarantee the quality levels which are perhaps the highest in the world because we have maintained the same way of working as that of my grandfather. And it is thanks to all this that we manage to make absolute quality products at a relatively limited cost.
Because we do it all by ourselves: I personally choose the materials, the designs and patterns, the cut. To add other shops would mean increasing production beyond this threshold after which or the prices have to be increased or the quality reduced. And my clients would be the losers."

Contact:
Eugenio Marinella snc
Riviera di Chiaia 287
Naples
www.marinellanapoli.it
marinella@marinellanapol
PREVIOUS NEWS


> Emilceramica: a global success for Italian tiles, from the us to China
> Furla: the courage to develop a worldwide brand
> Zucchi leads European market in house linen and looks to the Far East
> Bellelli Engineering: an Italian newcomer has the exclusive licence for the us giant air product's technology in the oil & gas field
> Flos, 40 years of lighting design that won over even James Bond
> Callipo, quality tuna leads packaging revolution with nude look
> Trend: Pino Bisazza's success story, the man who risked everything to introduce innovation in mosaics
> Socotherm, Zeno Soave's 'Small Multinational'
> Comer industries: a leader in mechatronics that aims to boost revenues to 500 million euros by 2010
> The parable of Ciccolella, from farming to global leadership in the flower market
> Daniele Lago: how to revolutionize the concept of design
> From Treviglio to the Far East, Italian Tractors conquer the world
> Calligaris: when wood sits down with Italian style
> Cremonini: Core Business and Diversification: That's How We're Facing the Market
> Luciano Corain: smit wins because it's innovative. always
> Paolo Boffi: we are the standard bearers of Italian style kitchens
> Paola Boni: Ariete, Innovation is Our Mission
> Donato Losa: Cartemani: a challenge I set myself and won
> Montezemolo: after 60 years the spirit of ferrari is still the same
> Giovanni Vitaloni: experimenting and creativity is Nico Design's motto
> Francesco Pagliaro: they even appreciate my oil in New York
> Stefano Trevisani: trevi looks abroad for growth
> Mariano Pane: in China to grow
> Antonio Moretti: Strength in a Union for Italian Wine
> A dream which has become a success: RD LAB
> Alberto Tasca d'Almerita: italian wine needs a system
> Lauro Buoro: research and development are nice's secret
> Elisa Gera: innovation and tradition: that's the secret of acca kappa
> Stefano Colombini: brunello, my passion
> Peter Thun: my business is my passion
> Alessandro Riello: aermec, the reality of a utopia
> Iginio Straffi: my winx have conquered the world
> Imelde Cavalleri: european industry must focus on excellence
> Leonardo Bagnoli: proud to be 100% italian
> Lamberto Gancia: sparkling wines, a family issue
> Antichi telai: a feeling for clothes
> Domori: licence to thrill
> The dream of flight is our gift to man
> Ducati Energia, a challenge with an eye to Asia
> Illy, a coffee like no other in the world
> Guglielmo Aprile, betting on quality
> Fabrizio Lori: innovation for success
> Lelli Kelly, the success of an idea
> Envis, Italian water technology
> Kelyan Lab, technology on a human scale
> Betta Gobbi, queen of the mountain
> Italy makes watches, too
> When the manager becomes an entrepreneur
> Casoli: This is how to become number one
> Valleverde, fashion and comfort
> Nonino, grappa as an art
> Auricchio, where exports are a tradition
> The "Daily Mail" printed Italian style
> The craftsman of artists
> The sound of Italian pianos
> Edra, a new approach to furnishing
> Autopackaging, Italian excellence
> Buccellati, the family jewels
> Datalogic, an Italian success story
> Scervino, style and enterprise
> The adventure of Valter Scavolini
> Marco Rosi, the challenge of Parmacotto
> Gismondi, the creator of Artemide
> When coffee is Lavazza
> "Guru", an Italian miracle
> Antinori, six centuries of wine
> Bracco, research for success
> Tusacciu, the father of Supermag
> Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products
> The gold history of Bulgari
> Chiariglione, the father of the MP3
> Paolo Vitelli, mega-yacht king
> Beghelli, ideas and innovation
> The father of the microchip
> Gervasoni, a European leader
> Monini, the olive oil leader
> Sonus Faber: the handmade sound
> The king of the ties
> Anna Zegna, quality for man
> Mario Carraro takes over leadership
> Custom-built travel
> Marazzi, tile leader
> An empire with the scent of salmon
> 'Pasta' and its varieties, the kingdom of Delverde
> Leader in luxury glasses
> The Mandarina Duck idea
> Technogym - an Italian miracle
> Natuzzi, king of the sofa
> Searching for the essence
> Marchesi De' Frescobaldi, six centuries of wine
> A woman in command, an interview with Rossella Jardini
> Bombassei: Success? Technological research and competitive initiative
> Gnutti, 100 years in industry
> Even the feet breathe
> A winning strategy - an interview with Franco Bernabé
> Andrea Riello, a manager building the future
> Brunello Cucinelli or the ethics of business
> Di Dario: Business firms enrich a country but they do have a social responsibility
> Guzzini: Italy, a market with great added value



< Home


PER I VISITATORI ITALIANI www.ice.gov.it

Disclaimer - ©Copyright - Italian Trade Promotion Agency - Cookie Policy