The Made in Italy Official PortalItaltrade.com
About Us Contact Site Map Links

The Made in Italy Business Directory

Your Business Proposals
Business Events
Focus On
Showroom
Spotlight
International Press Room
Fairs in Italy
Training & Seminars
Industries & Sectors
Machines Italia
Annual Report Italy
in the world market
Home > Spotlight


Nonino, grappa as an art


Nonino, grappa as an art Rome - (Ign) - Almost 130 years of history to transform the craft activity of a distiller of grape skins from a small town between Udine and Palmanova, in north-east Italy, into a brand of world renown, symbol of Italian quality and of an art and science in producing grape distillates without equals in the world. This is the story of Nonino, the small company from Friuli which produces grappas universally acknowledged as some of the best in the world. The story begins in 1897, when Orazio Nonino established in Ronchi di Percoto the headquarters of his distillery which up until then had only existed as a travelling activity: with his alembic on a cart, Orazio went to the individual wine producers, in one of the zones of northern Italy where winemaking has always been one of the most important activities, to distil their grape skins. Consequently, in 1897, the first real distillery was set up, with the name Nonino on the front door. Orazio was succeeded by his children, and the small company grew, but without ever losing its cottage industry nature, even when, in 1933, it became obligatory to bottle grappa. Up until then it had been kept in demijohns, without labels or seals, but with the law of 1933 it became necessary to indicate the contents of each bottle, the manufacturer, and the State seals. This led to the first Nonino label, the classic image of the Friuli hearth. In 1962 there was a new profound change, which coincided with the marriage of Benito Nonino, grandson of Orazio, with Giannola Bulfoni. Together they would lead the small family company to new experiences, with the objective of transforming humble grappa into a noble distallate acknowledged by connoisseurs the world over. We thus asked Giannola Nonino (in the photo together with her three daughters Cristina, Antonella and Elisabetta), how this transformation from a small cottage industry to internationally famous brand came about, leading to the award of the Leonardo Qualità Italia Prize in 1993 (www.comitatoleonardo.it).

"Nonino," replies Giannola, "has always been a family business following a craft tradition. The distillation of our grappa takes place exclusively using traditional methods, that of batch vapour distillation. The Nonino family has always aimed to give priority to product quality through a continuous activity of research and experimentation, rather than focusing on quantity. It is in this framework that we arrived at a turning point, in 1973, when we created the first single grape variety grappa, adopting, against all industrial trends, a selection of grape skins and separately distilling the skins of the individual varieties, then introducing temperature controlled fermentation, immediately followed by traditional batch distillation".

And subsequently what were the most important moments in the history of your company?

"In 1984 we then created Acquavite d'Uva (Grape Distillate), obtaining authorisation to distil whole grapes. Lastly, in 2000 we created Honey Brandy. As you can see, there is continuous commitment to innovation but always in respect of tradition, which has allowed us to make the Nonino brand an international benchmark of Italian quality".

What influence have commercial aspects had in the consolidation of your brand?

"We give great importance to the promotional and marketing activities carried out in person by the members of the Family, with tastings, meetings, invitations to the company and through the International Nonino Prize. We are present in 38 countries, initially selected on the basis of a strong presence of quality Italian cuisine, and then afterwards on the basis of demand due, we consider, to the reputation of our products throughout the world".

What goals have you set for the future ?

"To continue on our path without ever giving up our difficult battle to safeguard the highest quality".

Contact:

Nonino Distillatori Spa
33050 Percoto
Udine
Italy
tel +39 - 0432676331
www.nonino.it
PREVIOUS NEWS


> Emilceramica: a global success for Italian tiles, from the us to China
> Furla: the courage to develop a worldwide brand
> Zucchi leads European market in house linen and looks to the Far East
> Bellelli Engineering: an Italian newcomer has the exclusive licence for the us giant air product's technology in the oil & gas field
> Flos, 40 years of lighting design that won over even James Bond
> Callipo, quality tuna leads packaging revolution with nude look
> Trend: Pino Bisazza's success story, the man who risked everything to introduce innovation in mosaics
> Socotherm, Zeno Soave's 'Small Multinational'
> Comer industries: a leader in mechatronics that aims to boost revenues to 500 million euros by 2010
> The parable of Ciccolella, from farming to global leadership in the flower market
> Daniele Lago: how to revolutionize the concept of design
> From Treviglio to the Far East, Italian Tractors conquer the world
> Calligaris: when wood sits down with Italian style
> Cremonini: Core Business and Diversification: That's How We're Facing the Market
> Luciano Corain: smit wins because it's innovative. always
> Paolo Boffi: we are the standard bearers of Italian style kitchens
> Paola Boni: Ariete, Innovation is Our Mission
> Donato Losa: Cartemani: a challenge I set myself and won
> Montezemolo: after 60 years the spirit of ferrari is still the same
> Giovanni Vitaloni: experimenting and creativity is Nico Design's motto
> Francesco Pagliaro: they even appreciate my oil in New York
> Stefano Trevisani: trevi looks abroad for growth
> Mariano Pane: in China to grow
> Antonio Moretti: Strength in a Union for Italian Wine
> A dream which has become a success: RD LAB
> Alberto Tasca d'Almerita: italian wine needs a system
> Lauro Buoro: research and development are nice's secret
> Elisa Gera: innovation and tradition: that's the secret of acca kappa
> Stefano Colombini: brunello, my passion
> Peter Thun: my business is my passion
> Alessandro Riello: aermec, the reality of a utopia
> Iginio Straffi: my winx have conquered the world
> Imelde Cavalleri: european industry must focus on excellence
> Leonardo Bagnoli: proud to be 100% italian
> Lamberto Gancia: sparkling wines, a family issue
> Antichi telai: a feeling for clothes
> Domori: licence to thrill
> The dream of flight is our gift to man
> Ducati Energia, a challenge with an eye to Asia
> Illy, a coffee like no other in the world
> Guglielmo Aprile, betting on quality
> Fabrizio Lori: innovation for success
> Lelli Kelly, the success of an idea
> Envis, Italian water technology
> Kelyan Lab, technology on a human scale
> Betta Gobbi, queen of the mountain
> Italy makes watches, too
> When the manager becomes an entrepreneur
> Casoli: This is how to become number one
> Valleverde, fashion and comfort
> Nonino, grappa as an art
> Auricchio, where exports are a tradition
> The "Daily Mail" printed Italian style
> The craftsman of artists
> The sound of Italian pianos
> Edra, a new approach to furnishing
> Autopackaging, Italian excellence
> Buccellati, the family jewels
> Datalogic, an Italian success story
> Scervino, style and enterprise
> The adventure of Valter Scavolini
> Marco Rosi, the challenge of Parmacotto
> Gismondi, the creator of Artemide
> When coffee is Lavazza
> "Guru", an Italian miracle
> Antinori, six centuries of wine
> Bracco, research for success
> Tusacciu, the father of Supermag
> Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products
> The gold history of Bulgari
> Chiariglione, the father of the MP3
> Paolo Vitelli, mega-yacht king
> Beghelli, ideas and innovation
> The father of the microchip
> Gervasoni, a European leader
> Monini, the olive oil leader
> Sonus Faber: the handmade sound
> The king of the ties
> Anna Zegna, quality for man
> Mario Carraro takes over leadership
> Custom-built travel
> Marazzi, tile leader
> An empire with the scent of salmon
> 'Pasta' and its varieties, the kingdom of Delverde
> Leader in luxury glasses
> The Mandarina Duck idea
> Technogym - an Italian miracle
> Natuzzi, king of the sofa
> Searching for the essence
> Marchesi De' Frescobaldi, six centuries of wine
> A woman in command, an interview with Rossella Jardini
> Bombassei: Success? Technological research and competitive initiative
> Gnutti, 100 years in industry
> Even the feet breathe
> A winning strategy - an interview with Franco Bernabé
> Andrea Riello, a manager building the future
> Brunello Cucinelli or the ethics of business
> Di Dario: Business firms enrich a country but they do have a social responsibility
> Guzzini: Italy, a market with great added value



< Home


PER I VISITATORI ITALIANI www.ice.gov.it

Disclaimer - ©Copyright - Italian Trade Promotion Agency