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Programme
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ICE International Training division is organising a Training Course for EDPA officers, which will be held in Damascus from 22nd to 25th of November 2009 The programme will be structured as follows:
ANALYZING, INTERPRETING, AND PROMOTING EXPORT PERFORMANCE
Expert: Giorgio GANDELLINI
- Short overview of criteria for evaluating a nation's competitiveness
- Analyzing and presenting international trade data: the Italian Trade Commission's experience
- Highlights on econometrics, judgmental models, and marketing research: why econometric models are normally useless, vs. marketing research and judgmental models, for identifying the best ways of promoting exports
- A logical and operational framework for marketing research: objectives and selected methodologies, focus on firms' competitiveness in the foreign markets
- Resource allocation objectives and criteria for promoting the country image with communication initiatives: a judgmental model, supported by marketing research and/or experts' opinions
- A Conceptual and Operational Model for assessing and Promoting the Performance of Public Agencies and Exporting companies: the "Export Game": presentation of the simulation, small-group work, presentation
INTERNATIONAL MARKETING TECNIQUES (PART I)
Expert: Alessandro BARULLI
- MKTG principles and planning
- Internationalization of companies: getting ready
- International strategies & country analysis [practical cases on Syrian market]
- The products: same or adapted? [ practical cases on Syrian market]
- Price: the international elements that can interfere in the calculation?
- How to organize a workshop & B2B - the I.T.C. experience in Syria
INTERNATIONAL MARKETING TECNIQUES (PART II)
Expert: Alessandro BARULLI
- Distribution: how to deliver products to foreign markets
- Communication: the brand value
- Export credit insurance: SACE
- International business financing: the aid of SIMEST
QUALITY MANAGEMENT AND ISO 9001 CERTIFICATION AS STRATEGIC LEVERS FOR THE VALUE CREATION IN THE GLOBAL MARKETPLACE
Expert: Umberto TRULLI
- Introduction to ISO9000 certification
- ISO9001: 2008
- Quality Management System Implementation
- Documents needed by ISO9001
- The Quality Manager: a leader and a motivator
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