|
Programme
|
ICE International Training division is organising in collaboration with the Training Development Board and Sistema Moda Italia, a training course on textile sector.The course is addressed to Chinese entrepreneur specialized in textile industry.
Kunshan
15th and 19th of March, 2010
The programme will be structured as follows:
15th - 16th of March: Marketing strategies for fashion and textile industry
- Marketing principles and planning. From the basics to marketing plan
- The product: from conception to launch in the market
- How to calculate the price, considering the typical elements of fashion and textile industry
- Building distribution channels. Differences between fashion and textile markets
- Brand and promotion: the importance of communication
- International strategies and the companies' expansion to foreign markets
17th of March: Innovation and technology transfer
- The strategic meaning of Innovation
- From Innovation to Technology Transfer: how to turn technology into business value
- Innovations in textiles - case studies
- Technology Transfer models
18th of March: Industrial policy for textile and clothing industry
- General framework
- Industrial policy for sectors and clusters in the '90s
- Industrial policy for competitive framework and companies' networks in the 2000s
- Industrial policy for the next future
Environmental problems in textile and fashion industry
- Mandatory environmental legislations involving textiles
- (Semi) Voluntary environmental requirements involving textiles
- Future developments in the EU environmental regulation
- Consumer's awareness and expectations
19th of March The clothing market in Italy
- Measurement of the market (volumes and values), average expenditure of Italians
- Comparison with the major European countries
- The weight of the major sectors
- The trend of recent years, for the total market and for the major sectors: towards casual - sportswear clothing
- The prices in Italy
- The competition in Italy
The Italian retail system
- The apparel distribution structure: what formats in Italy? Definitions, description, examples
- The numerousness of the different formats: the current situation and trends of recent years
- The market share of different formats: current status and trends of recent years
- Store formats: market shares by type of goods sold
- Store formats: the price positioning
- Focus on independent stores; analysis by: target, style, size, shop level
- The map of multi brand, independent distribution in Italy: a Cluster Analysis according to the type of shops
|
