The Winter International Fancy Food & Confection Show is one of the most important trade shows for the American food sector. For this year only, the show will take place in San Diego from January 13th through the 15th. This year's show will host 1,300 exhibiting companies from over 40 different countries. Approximately 20 % of the exhibition area will be dedicated to international participation. Show organizers estimate that 17,000 visitors will pass through the show’s doors.

The Official Italian Pavilion, organized by the Italian Trade Commission (ITC), will represent the largest presence of any foreign group. There will be over 120 participants including regions and consortia showcasing a vast array of authentic Italian products.

The ever-increasing public interest towards healthier eating favors the Italian diet. This interest has brought forth a noticeable increase in the consumption of pasta and olive oil over the past decade. A significant increase has also been noted in the consumption of fresh fruits and vegetables, wine, cheese, and mineral water. These consumption trends have created a broader market position for authentic Italian products in the US.

The Italian directory, produced by the ITC, lists the Italian companies present at the show. This catalogue will also be an insert in the January edition of the prestigious weekly publication Gourmet News.

For more information please feel free to contact this office at 212-980-1500 or via email at newyork@newyork.ice.it.