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Home > 14° VINEXPO 2007
BORDEAUX 17/21 JUNE
  ICE will present the recipe for the excellence of Italian wine to international operators present in Bordeaux from 17 to 20 June. Alongside the 75 exhibiting companies participating in the collective show organised by the Institute, the Italian presence will be integrated with a dense programme of seminars, meetings and tastings of Italian wines. Sixteen meetings will be held during the four days of the fair, according to a masterly use of natural factors and unrepeatable presence of testimonials that will constitute one of the most important moments of the Italian presence in Bordeaux in 2007. The ingredients of the recipe of excellence are the typical Italian vines that blend into the surrounding countryside and form the landscape. Fourth factor is the human element that, through know-how accumulated over the years, succeeds in producing distinctive wines with a unique alchemy. Ezio Rivella, Marco Caprai, Casanova di Neri and Mauro Zanella are testifiers for their respective areas and communicators of Italian wine in an international context: four stories, four Italian case histories on the International scene. But Professor Attilio Scienza will be the bosun who will follow the ancient routes of the ships that sailed the Mediterranean stroke after stroke, leaving part of their precious cargo on every island and opening the road to the spread of wine in Mare Nostrum. A lengthy tasting of Italian excellence, conducted thanks to the collaboration of Unavini, the Siena Wine Shop, Cervim, the Prosecco Consortium, Valpolicella, Brunello di Montalcino, Toscana Promozione, the Abruzzi Region and the Italian Oenologists Association: a concerted effort to give the maximum emphasis to Italian wine. The promotional system will be supported by the website www.terroirsditalie.com The Italian presence at Vinexpo is an opportunity to consolidate the image of Italian wine and an opportunity for a strong global sales impact for the entire oenological sector, which is confirmed the undisputed leader and ambassador of the Italian way of eating on the international scene. 2006 Italian Wine Exports For futher information ICE Roma Area Agroalimentare Linea Vini, Alcolici e bevande e-mail: vini@ice.it Version française |
PER I VISITATORI ITALIANI www.ice.gov.it
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