The Made in Italy Official Portal in the USAItaltrade.com
About Us Contact Site Map Links

The Made in Italy Business Directory

Your Business Proposals
Italian Companies
News
Business Events
Focus On
Showroom
Spotlight
International Press Room
Fairs in Italy
Coming Up
Training & Seminars
Machines Italia
Annual Report
Italy in the world
market







Italian Scientists and Scholars of North America Foundation




Home > USA > Spotlight


AMEDEI, THE ITALIAN CHOCOLATE THAT SEDUCES THE WORLD


AMEDEI, THE ITALIAN CHOCOLATE THAT SEDUCES THE WORLD

It's a very young company, but it's got big dreams. Amedei, started life in Pontedera, in the province of Pisa, in 1990. And it arrived with a big ambition, an almost unimaginable dream: to produce the best chocolate in the world by being involved in every step of its production. This was the novel idea of the brother and sister team of Cecilia and Alessio Tessieri, who named the company after their maternal grandmother, Vendica Amedei, and summed up their ambition in the slogan: "From bean to bar". We asked Cecilia Tessieri to go over the last 20 years of the history of their company, which now has a turnover of 4 million Euros, a quarter of which comes from overseas markets, including Australia, Austria, Belgium, Bulgaria, Canada, Korea, Croatia, Finland, France, Germany, Japan, Great Britain, Greece, Hong Kong, India, Ireland, Iceland, Holland, Poland, The Czech Republic, Singapore, Spain, Sweden, Switzerland, Taiwan, The United States and Hungary.

Was it difficult to break into the sector of hand-made chocolate?

At the beginning we lacked "cocoa culture". After making initial contacts with certain companies involved in the confectionery sector, we embarked on a tour of the major European capitals and discovered an enogastronomic culture which was much more sophisticated than our own. When we returned to Italy, we set up a small workshop, just 45m², for the production of pralines.

So right from the start you were manufacturing yourselves the product that you wanted to make the best in the world?

At the beginning we were buying the chocolate from other people. But we immediately realized that our inability to control the quality of the raw material was stopping us from supplying the product that we aspired to. So, we had the idea of going to search out the best cocoa beans in the places where they are grown: from Madagascar to Venezuela, from Jamaica to Ecuador, and as far as the Caribbean islands of Trinidad and Grenada. My brother Alessio took on the role of "scout", searching for new flavours around the world.

But surely it's not enough to choose the best quality cocoa. How important is the processing of the raw material?

Very. No, extremely. After a long period of training in France, Belgium and Germany I became a "maĂźtre chocolatier" (Master of Chocolate). My job is to enhance the flavour of the original cocoa and create a new magical taste by harmonizing and balancing the various ingredients.

When did you first attract recognition?

In 2005 and 2006 the Chocolate Academy of London conferred their Golden Award to our chocolate Chuao, the same for our Porcelana and our Toscano Black 70% in the dark chocolate category, and the Silver Award to Amedei 9, which is a blend from nine different plantations. In 2008 the Toscano Black 63% won the Oscar for the best chocolate.

But is this recognition by "institutions" matched by appreciation on the part of your customers?

Well, I can only say that recently the President of the French Republic, Nicolas Sarkozy, and the American actor, George Clooney expressly stated that Amedei chocolate is one of their favourite Italian products. For some time now our chocolate has been on sale in the very best food and wine shops, as well as being used by restaurants in grand hotels in Italy and abroad. For example, in the United States, some of the most famous New York restaurants such as Le Bernardin, the Cafe Gray and Craft, and the French Laundry in California, not to mention Michel Roux's Il Gavroche or Heston Blumenthal's The Fat Duck, all offer recipes based on Amedei chocolate to their Ă©lite and discerning clientele.

To learn more about the company's export strategies and exclusive ways of selling their chocolate, let us turn to Alessio Tessieri and ask him to give us a snapshot of Amedei's profile on the world market.

Amedei products are on sale in more than 30 countries. Our first exports to many of these were as a result of spontaneous requests by customers who had learnt about our product. But this was in our "pioneering" phase. The situation is very different now and Amedei is valued all over the world for its quality, for its total control over the production process and for the very special flavour of its chocolate. This is why, over the course of time, we have selected distributors in all our markets who share our value of the brand and who can therefore distribute the product through channels which will convey all that to the customer. And it is thanks to this very careful distribution policy that Amedei is often chosen by great chefs and by top-class hotels who want to give added value to what they are creating or offering their clients. Indeed, Amedei chocolates are particularly valued as corporate gifts thanks to their very elegant packaging.



PREVIOUS NEWS


ENERGY LAB GROWS BY DEVELOPING CLEAN ENERGY AND LOOKS TO LATIN AMERICA

ENERGY LAB GROWS BY DEVELOPING CLEAN ENERGY AND LOOKS TO LATIN AMERICA

GRANAROLO, QUALITY FROM THE STABLE TO THE DINING TABLE

SPECCHIASOL: MEDICINAL PLANTS AND THE HERBALIST’S TRADITION COMBINE WITH TECHNOLOGY AND INNOVATION

CONSONNI'S ITALIAN STYLE FOR THE WORLD'S LUXURY HOTELS

SEALUP, WORLD LEADER IN LUXURY OUTERWEAR

SABAF: SAFETY AND TECHNOLOGY WITH AN EYE TOWARDS ASIA

DESIGN AND LIGHT: ITALIAN-MADE EXCELLENCE

OVERLOG: BETTER ORGANISATION FOR MORE GROWTH

EXPERT SYSTEM: THE LANGUAGE OF SUCCESS DEVELOPED IN ITALY

Dr. SchÀr, innovative food products from South Tyrol to the rest of the world

SABIANA: A FRIENDLY ATMOSPHERE FOR TECHNOLOGY AND FAMILY TRADITION

PASTIFICIO GHIGI GOES GLOBAL WITH ITS ALL ITALIAN PASTA

ELICA GROUP - THE PRESIDENT FRANCESCO CASOLI

THE GREEN BUILDING FROM KERAKOLL, COMBINING INNOVATION AND SUSTAINABILITY.

THE CLASS AND STYLE OF ITALIAN PRODUCTION IN FRATELLI ROSSETTI SHOES.

THE CHALLENGE OF SUSTAINABLE MOBILITY ENTIRELY MADE IN ITALY.

THE ITALIAN COMPANY ALLUFLON IS GOING INCREASINGLY INTERNATIONAL.

UNIKA, THE ITALIAN BUSINESS THAT AIMS TO CONNECT THE ENTIRE WORLD

THE TRADITION OF FINE ITALIAN WINE AT MASI AGRICOLA

RESEARCH, DEVELOPMENT AND INNOVATION: THE WINNING FORMULA OF OFFICINE MECCANICHE GALLETTI

INNOVATIVE PACKAGING PRODUCED ENTIRELY IN ITALY

HIGH QUALITY AND ATTENTION TO THE LAND CAVIT WINES’ WINNING RECIPE

INNOVATION AGAINST POLLUTION AND SMOG: IS TECH’S RECIPE

SCAVOLINI, KITCHENS LOVED NOT ONLY BY ITALIANS

HIGH QUALITY FOR REASONABLE PRICES THIS IS THE FORMULA FOR TOLAINI

ITALIAN PHARMACEUTICAL EXCELLENCE, ROOTED IN TUSCANY, LOOKING TO THE WORLD

TRADITION SERVING THE ENVIRONMENT: ITALTHERM’S FORMULA FOR THE GLOBAL CHALLENGE

GREEN-BUILDING AND CONSTRUCTION LABELLED EQUILIBRIUM FOR A SUSTAINABLE FUTURE

CHOCOLATE AND GELATO: ITALIAN FLAVOURS PRODUCED BY VENCHI

ANTI-POLLUTANTS AND INDUSTRIAL SAFETY AIRBANK STRENGTHENS ITS POSITION ON THE WORLD MARKETS

FROM PRECISION MECHANICS TO PASTA THE WONDER OF LE GEMME DEL VESUVIO

MADE IN ITALY GREEN ECONOMY ECOZEMA’S RECIPE

WHEN FOOD BECOMES HIGH FASHION: THE SECRET OF GIAS FROZEN FOOD

EXPORTS ARE THE KEY TO GROWTH FOR THE ORIGINALITY AND CREATIVE FLAIR OF ARMIDA GIOIELLI

TOP QUALITY MADE IN ITALY EVEN IN WASTE MANAGEMENT

VERY HIGH SPECIALISATION AND ATTENTION TO CUSTOMERS IS THE NOVA PROJECT FORMULA

TECHNOLOGY AND ENVIRONMENTAL CONCERNS COMBINED IN TONUTTI AGRICULTURAL MACHINERY

MONTANTE BICYCLES THE COMBINATION IN THE MARK OF MADE IN ITALY A MIX OF CRAFTSMAN TRADITION AND INNOVATION

HIGHER QUALITY AND MORE EXPORT MARKETS FOR THE GNALI BOCIA RANGE OF PRODUCTS

RIZZOLI EMANUELLI, BRINGING THE BEST ANCHOVY TO YOUR TABLE FOR OVER A HUNDRED YEARS

READYTEC – ITALIAN ICT SET TO CONQUER THE MEDITERRANEAN

SIMPLE, ELEGANT, AND FASHIONABLE: HAND-MADE SHOES BY THE SANTONI GROUP

TRADITION, DESIGN AND INNOVATION: THE HALLMARK OF FURNITURE BY B&B ITALIA

FROM THE HEART OF ABRUZZO TO THE CONQUEST OF INTERNATIONAL MARKETS THE ADVENTURE OF LAS MOBILI

GLAMOUR MADE IN ITALY: JEWELLERY GLASSES BY RAFFAELLA DI MONTALBAN

PASSION, TRADITION AND ELEGANCE FOR BRIDAL WEAR BY DOLORES TOMMASI

PASQUA DI VERONA

TELEROBOTS, ROBOTICS AND HIGH TECHNOLOGY FROM GENO A TO THE INTERNATIONAL SCENE

SPEED AND RELIABILITY FOR ELECTRICAL ENGINEERING BY SCHIAVONI

HARMONT&BLAINE STORY OF A FAMILY THAT IS CONQUERING THE WORLD

THE FLAVOUR OF CASA MODENA CURED MEATS GOES INTERNATIONAL

TRADITION, QUALITY AND INNOVATION: HOUSEHOLD TEXTILES BY FAZZINI

Ma&D POWER ENGINEERING PROJECTS: THE GREEN ECONOMY WITH THE ITALIAN LABEL

CONSISTENCY AND DEDICATION: THE POLICY OF THE POMELLATO BRAND

QUALITY AND TRADITION BLEND WITH INNOVATION IN THE ALBINI COTTON MILL

INNOVATIVE EXPERIMENTATION AND CUTTING-EDGE TECHNOLOGIES: THE SECRET OF AB MEDICA’S SUCCESS

BERBRAND: “MADE IN ITALY” WITH TECHNOLOGY, RESEARCH AND ECO-SUSTAINABILITY

AN INTEGRATED PHOTOVOLTAIC SUPPLY CHAIN IN SILFAB’S “GREEN” PROJECTS

BOGGI MILANO, THE CLASSIC ITALIAN-MADE MENSWEAR, IS AIMING AT CHINA AFTER THE MIDDLE EAST

DESIGN AND TECNOLOGY,THE KEYS TO SUCCESS FOR RCR ITALIAN CRYSTALWARE

THE PROEL RECIPE FOR SUCCESS

HIGH FASHION TO DREAM ABOUT IN ROSY GARBO’S WEDDING DRESSES

ITALIAN-MADE LUXURY WITH DAMIANI JEWELLERY

ALENIA AERMACCHI, THE CUTTING EDGE OF ITALIAN-MADE AERONAUTICS

BRIONI, ITALIAN-MADE STYLE THROUGHOUT THE WORLD

THE BEST IN STEEL: THE OUTSTANDING QUALITY OF PITTINI

QUALITY AND EXPERIENCE FOR THE MONDO TV LABEL CARTOONS

JUST IN TIME CHEESE FOR DELIVERY ALL OVER THE WORLD: THE CHALLENGE FACED BY ELEONORA ZERBATO

DESIGN FOR UNIQUE FOOTWEAR: MADE IN ITALY ACCORDING TO ALESSANDRO OTERI

FROM THE CELLARS OF THE ABRUZZI TO THE TABLES OF CONNOISSEURS ALL OVER THE WORLD: THE JOURNEY OF THE DRAGANI WINES

THE ART OF FABRIC-MAKING ACCORDING TO GIOVANNI BONOTTO

FROM FASHION TO HIGH QUALITY ORGANIC OIL: THE CHALLENGES FACING PINO BRUSONE

CARMINA CAMPUS ECO CHIC HANDBAGS, MADE IN ITALY ACCORDING TO ILARIA VENTURINI FENDI

THE CLOTHING TRADITION: TOMBOLINI CONCENTRATES MORE AND MORE ON INTERNATIONAL MARKETS

TRADITIONAL MONTEBOVI SWEET PRODUCTS NOW SET TO CONQUER MARKETS OUTSIDE ITALY

MASTROBERARDINO: THE TRADITION OF ITALIAN WINE

DIVELLA: QUALITY PASTA BEATS THE RECESSION

THE GREEN ECONOMY ACCORDING TO SERGIO LUPI

MARIO VIGILANTE’S FASHION: TECHNOLOGY AND ENVIRONMENTAL AWARENESS

DE PADOVA: WORLD-FAMOUS ITALIAN DESIGN

ENGINEERING, 30 YEARS OF SUCCESS IN INFORMATION TECHNOLOGY

IPC: A LEADING PROFESSIONAL CLEANING GROUP OF MANY SOULS

GRUPPO SINTESI, MANY MEMBERS AND A TARGET IN COMMON: “USEFUL” DESIGN

LINEAMARCHE SHOES, AN INNOVATIVE MADE IN ITALY PRODUCT WITH A STRONG SENSE OF IDENTITY

IRSAP-RHOSS, A HAPPY MARRIAGE BETWEEN HOT AND COLD

KERSELF: GLOBAL SUPPLIER OF TURNKEY PHOTOVOLTAIC SYSTEMS

THE KEY TO SUCCESS AT MERLETTI AEROSPACE IS R&D

ABE ELETTRONICA RIDES THE DIGITAL BROADCASTING REVOLUTION

WHAT MAKES BASICNET SO STRONG? ITS RENEWED, "LIGHTWEIGHT" BUSINESS MODEL

GLENFIELD WANTS ITALIAN KNITWEAR TO IMPRESS THE WORLD

CORMATEX, THE JEWEL IN THE CROWN OF PRATO-BASED TECHNICAL MECHANICS

ARETA BROADENS THE FRONTIERS OF BIOLOGICAL PHARMACEUTICALS OUTSIDE ITALY

LOTTO AND STONEFLY, THE ROUTE FOR EXPORTS LEADS TO THE EAST AND AMERICA

AMEDEI, THE ITALIAN CHOCOLATE THAT SEDUCES THE WORLD

SELI’S CUSTOMIZED TUNNEL-EXCAVATION SOLUTIONS WORLDWIDE

BONFIGLIOLI CONTINUES THE EXPANSION EASTWARDS INTO VIETNAM

CALZEDONIA, WINNING FRANCHISING IN THE WORLD’S SHOPPING STREETS

FRATELLI ROSSETTI, “HOME-MADE” SHOES GO GLOBAL

TOY WATCH, THE ITALIAN WATCHES WORN BY AMERICAN VIPS

PERFORMANCE AND SAFETY

ZONIN WINES' FOREIGN STRATEGY: OBJECTIVE USA

BEIJING 2008: ITALIAN WATER THANKS TO PISCINE CASTIGLIONE

BYOTEAM CELEBRATES THE BOND BETWEEN MEDICINE AND COSMETICS THROUGH SPORTING EVENTS

THE MONTANTE GROUP’S SHOCK ABSORBERS GAIN TRACTION AROUND THE WORLD

SAES GETTERS’ METAMORPHOSIS IS BROADCASE ON LCD SCREENS

PIVATO TAKES ITALIAN INFRASTRUCTURE TECHNOLOGY ON A WORLD TOUR

SOLAR VENTURES, A SUCCESSFUL ITALIAN GAMBLE ON PHOTOVOLTAIC ENERGY

WITH ITS CENTRALIZED RECEPTION SYSTEMS FRACARRO OPERATES IN 5 CONTINENTS

TRADITION; QUALITY AND PRODUCT: SHOEMAKER MANAS’ ADDED VALUE

FROM THE US TO BRAZIL, THE AMERICAN CONTINENT IS THE NEW FRONTIER FOR SCREEN SERVICE

WITH TARGETTI LIGHTING CULTURE IS “MADE IN ITALY”

MASTRO RAPHAEL, MADE IN ITALY HOMEWARES IN THE NAME OF A ‘TOTAL LOOK’

For over a century Ferrino has been a «must» for outdoor gear

MAGALDI POWER: ash handling for coal power stations all over the world

The ultimate bathrooms are Made in Italy thanks to RAPSEL, where style meets innovation

Rosi Elli, president of Gruppo Feg: furniture with a common character

The Landi Renzo group: a world leader in alternative fuel systems

RISO SCOTTI, AFTER THE DIVERSIFICATION THE NEW CHALLENGE IS EXPORTING “THE MODEL” EASTWARDS

BAULI WANTS THE QUALITY OF PANDORO CAKES TO BE APPRECIATED WORLDWIDE

A ZAMPERLA JOYRIDE IN EVERY FUN PARK IN THE WORLD

EMILCERAMICA: A GLOBAL SUCCESS FOR ITALIAN TILES, FROM THE US TO CHINA

FURLA: THE COURAGE TO DEVELOP A WORLDWIDE BRAND

ZUCCHI LEADS EUROPEAN MARKET IN HOUSE LINEN AND LOOKS TO THE FAR EAST

BELLELLI ENGINEERING: AN ITALIAN NEWCOMER HAS THE EXCLUSIVE LICENCE FOR THE US GIANT AIR PRODUCT'S TECHNOLOGY IN THE OIL & GAS FIELD

FLOS, 40 YEARS OF LIGHTING DESIGN THAT WON OVER EVEN JAMES BOND

CALLIPO, QUALITY TUNA LEADS PACKAGING REVOLUTION WITH "NUDE LOOK"

TREND: PINO BISAZZA'S SUCCESS STORY, THE MAN WHO RISKED EVERYTHING TO INTRODUCE INNOVATION IN MOSAICS

SOCOTHERM, ZENO SOAVE'S 'SMALL MULTINATIONAL'

COMER INDUSTRIES: A LEADER IN MECHATRONICS THAT AIMS TO BOOST REVENUES TO 500 MILLION EUROS BY 2010

THE PARABLE OF CICCOLELLA, FROM FARMING TO GLOBAL LEADERSHIP IN THE FLOWER MARKET

DANIELE LAGO: HOW TO REVOLUTIONIZE THE CONCEPT OF DESIGN

FROM TREVIGLIO TO THE FAR EAST, ITALIAN TRACTORS CONQUER THE WORLD

CALLIGARIS: WHEN WOOD SITS DOWN WITH ITALIAN STYLE

CREMONINI: "CORE BUSINESS AND DIVERSIFICATION: THAT'S HOW WE'RE FACING THE MARKET"

LUCIANO CORAIN: "SMIT WINS BECAUSE IT'S INNOVATIVE. ALWAYS"

PAOLO BOFFI: "WE ARE THE STANDARD BEARERS OF ITALIAN STYLE KITCHENS"

PAOLA BONI: "ARIETE, INNOVATION IS OUR MISSION"

DONATO LOSA: "CARTEMANI: A CHALLENGE I SET MYSELF AND WON"

MONTEZEMOLO: "AFTER 60 YEARS THE SPIRIT OF FERRARI IS STILL THE SAME"

GIOVANNI VITALONI: "EXPERIMENTING AND CREATIVITY IS NICO DESIGN'S MOTTO"

FRANCESCO PAGLIARO: "THEY EVEN APPRECIATE MY OIL IN NEW YORK"

STEFANO TREVISANI: TREVI LOOKS ABROAD FOR GROWTH

MARIANO PANE: "IN CHINA TO GROW"

ANTONIO MORETTI: "STRENGTH IN A UNION FOR ITALIAN WINE"

A DREAM WHICH HAS BECOME A SUCCESS: RD LAB

ALBERTO TASCA D'ALMERITA: ITALIAN WINE NEEDS A SYSTEM

LAURO BUORO: RESEARCH AND DEVELOPMENT ARE NICE'S SECRET

ELISA GERA: INNOVATION AND TRADITION: THAT'S THE SECRET OF ACCA KAPPA

STEFANO COLOMBINI: BRUNELLO, MY PASSION

PETER THUN: MY BUSINESS IS MY PASSION

ALESSANDRO RIELLO: AERMEC, THE REALITY OF A UTOPIA

IGINIO STRAFFI: MY WINX HAVE CONQUERED THE WORLD

IMELDE CAVALLERI: EUROPEAN INDUSTRY MUST FOCUS ON EXCELLENCE

LEONARDO BAGNOLI: PROUD TO BE 100% ITALIAN

LAMBERTO GANCIA: "SPARKLING WINES, A FAMILY ISSUE"

ANTICHI TELAI: A FEELING FOR CLOTHES

DOMORI: LICENCE TO THRILL

THE DREAM OF FLIGHT IS OUR GIFT TO MAN

DUCATI ENERGIA, A CHALLENGE WITH AN EYE TO ASIA

Illy, a coffee like no other in the world

Guglielmo Aprile, betting on quality

Fabrizio Lori: innovation for success

Lelli Kelly, the success of an idea

Envis, Italian water technology

Kelyan Lab, technology on a human scale

Betta Gobbi, queen of the mountain

Italy makes watches, too

When the manager becomes an entrepreneur

Casoli: This is how to become number one

Valleverde, fashion and comfort

Nonino, grappa as an art

Auricchio, where exports are a tradition

The "Daily Mail" printed Italian style

The craftsman of artists

The sound of Italian pianos

Edra, a new approach to furnishing

Autopackaging, Italian excellence

Buccellati, the family jewels

Datalogic, an Italian success story

Scervino, style and enterprise

The adventure of Valter Scavolini

Marco Rosi, the challenge of Parmacotto

Gismondi, the creator of Artemide

When coffee is Lavazza

"Guru", an Italian miracle

Antinori, six centuries of wine

Bracco, research for success

Tusacciu, the father of Supermag

Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products

The gold history of Bulgari

Chiariglione, the father of the MP3

Paolo Vitelli, mega-yacht king

Beghelli: ideas and innovation

The father of the microchip

Gervasoni, a European lLeader

Monini, the olive oil leader

Sonus Faber: the handmade sound

The king of the ties

Anna Zegna, quality for man

Mario Carraro takes over leadership

Custom-built travel

Marazzi, tile leader

An empire with the scent of salmon

'Pasta' and its varieties, the kingdom of Delverde

Leader in luxury glasses

The Mandarina Duck idea

Technogym - an Italian miracle

Natuzzi, king of the sofa

Searching for the essence

Marchesi De' Frescobaldi, six centuries of wine

A woman in command, an interview with Rossella Jardini

Bombassei: Success? Technological research and competitive initiative

Gnutti, 100 years in industry

Even the feet breathe

A winning strategy - an interview with Franco Bernabé

Andrea Riello, a manager building the future

Brunello Cucinelli or the ethics of business

Di Dario: Business firms enrich a country but they do have a social responsibility

Guzzini: Italy, a market with great added value




< Home


PER I VISITATORI ITALIANI www.ice.gov.it

Disclaimer - ©Copyright - Italian Trade Promotion Agency