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DESIGN AND STYLE: THE SECRET OF THE SUCCESS OF ITALIAN BATHROOM ACCESSORIES
Rome (Ign) - Great commitment to the product, taste and design, attention to detail and tradition. These are the strong points which allow Italian bathroom articles and accessories - known and appreciated all over the world - to make an increasingly significant mark on all international markets, also thanks to a range of products which is constantly evolving and growing.
The sector comprises over 300 small and medium-sized enterprises, generating a total turnover of €2bn +, over 40% of which is accounted for by foreign markets, especially those of the EU, Russia, the Arab countries and the United States. The strategy of the sector is to promote design, offering a product of quality, which is not easy to imitate, and which can satisfy even the most unusual requests.
Among the companies, Cartemani (www.cartemani.it) is specialised in paper towels. The company from Bergamo (Lombardy) produces bathroom accessories for private individuals, companies, business complexes and hotels, and aims to provide concrete solutions for the needs of hygiene, comfort and personal safety, providing customers with the most effective solutions for the bathroom area. Cartemani's range of products is divided into a large number of lines, suitable for every need, from items in gold plate to those in stainless steel, in addition to hygienic containers and products for perfuming environments and sanification. Oml (www.omlsrl.it), established in 1980, designs and produces accessories for bathroom furnishings. It is distinguished by product quality and has been ISO 9002 certified since 1997. The catalogue includes 20 product lines, and over 6200 articles made using quality materials, such as chrome-plated brass, stainless steel, anodised aluminium, blown glass, moulded glass, ceramics, polycarbonate and polyester resins.
Macapi (www.macapi.it) is specialised in ceramic products. The company was set up in Sesto Fiorentino, near Florence, in 1979 and produces ceramic accessories of the highest quality and which are popular on a wide range of foreign markets. The company deals with the entire production cycle, from mixing the clay to kilning, allowing them to keep all the working phases under control. For the bathroom sector it produces soap holders, broom holders, toothbrush holders, dispensers, comb holders, shelves, spotlight covers, and accessories for shower cabins in white ceramics, in other colours or decorated. Fumagalli from Milan instead specialises in hand dryers and in its own soap distributors, ideal for installation in offices, motorway service stations, airports, and railway stations. The company also produces hair dryers and bathroom accessories in stainless steel.
Bertocci (www.bertocci.it) has over 70 years of history behind it and today is present with its products on all the international markets, above all thanks to the variety of its catalogue, which ranges from complete furnishing systems and wash basins to accessories and mirror units. This is a complete reality, whose success is also due to its communication network developed over the years, aimed mainly at suppliers and the final clientele, which has allowed the brand to increase its prestige and above all a relationship of trust with the market. Attention to the customer also distinguishes Gedy (www.gedy.com), a company that has been working in the sector for 50 years, and whose success is based on design and colour. Right from its first series in plastic materials, the company in fact managed to cut out a place in the medium-top end of the market thanks to the originality of its products. So much so, that one of these products, designed by Makio Hasuike, has been an integral part of the permanent collection at the Museum of Modern Art in New York since 1977.
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