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BEAUTY AND STYLE MADE IN ITALY COSMETICS ON SHOW IN LAS VEGAS
Sophisticated, ideal for glamorous men and women, and concerned with using natural products and retaining high standards of quality: this describes the made in Italy cosmetics that will be on offer to visitors and staff at the Cosmoprof North America fair taking place from 22 to 24 July in Las Vegas, in the United States. The Italian collective, co-ordinated by the Italian Trade Commission, will include companies offering varied and distinct products with two common factors: quality and innovation.
The stands of the Italian companies will host a wide range of professional products for beauty salons. Hairdressers will be presented with a vast array with plenty of choice, from diverse and top of the range hair colorants, to shampoos, creams for damaged hair, gels and even professional scissors and workstations with Italian design and quality to be used in salons.
There will also be manufacturers of lines of natural cosmetic, who use grape polyphenols or honey, for example, to make hydrating body lotions with a variety of fragrances, or even perfumes such as eau de cologne.
Products will also include nail varnish, profession make-up products from original, avant-garde formulas, traditional, high-end shaving brushes, shaving sets and even innovative, designer packaging and colour charts.
In short, all the pieces will be in place to so companies can get into the spirit of wellbeing and pass it on to clients with professional, high quality products characterised by a strong element of research and innovation.
Cosmoprof North America, which takes place every year at the Mandalay Bay Convention Centre in Las Vegas, is one of the most important fairs for beauty products, cosmetics, accessories and packaging on the west coast of the USA. In 2011, it was attended by 760 exhibitors from 32 countries, and featured an exhibition area of over 17,500 square metres, divided into four pavilions that hosted around 25,000 visitors coming from 90 countries. The objective for the Italian companies taking part in 2012 is to promote a stable, on going presence on the US market on the one hand, and on the other to increase the market share. With this in mind, attendees will be trying to create new business opportunities, which shouldn’t be hard given the very high quality and considerable innovation of the products on offer. These attributes will be precisely what makes the difference and will ensure that Italian products are “attractive” in relation to those of exhibitors from other countries. Added to this will be a factor that is nothing new when it comes to Italy: good taste. All the products on display at the fair will have a captivating design, so finding exceptional Italian products could not be easy, simply visit the Italian pavilion at Cosmoprof North America.