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Fabrics and Accessories for apparel at Premier Vision in New York
Buttons of every size, colour and material, classic or contemporary accessories, buckles of every type, colourful and ornate ribbons, fabric decorations and sequins, fringes and exquisite lace; and then a range of fabrics in pure cotton, rich silk, soft wool, Alcantara, and new technical textiles: all produced with the very special stamp of Italian fashion.
There will, in fact, be almost 60 top Italian companies presenting their wares in New York on the 22nd and 23rd of July, at what for them is a crucial appointment in view of the upcoming 2015-2016 season. The name of the exhibition is Premiere Vision , and this year it will be held at its new site: Pier 92, between 55th Street and West Side Highway.
The event is dedicated to textiles and clothing accessories and represents an important opportunity for showcasing pre-collections for the Autumn-Winter 2015-2016 season.
In addition, the Indigo section is certainly not to be missed: a special display space for textile printers and fabric design studios.
Premiere Vision New York is the most important event to be held in the USA for this high level sector.
It was designed to act as an advance presentation for the two main European and world events: Premiere Vision Paris and Milano Unica, the pre-collection shows for the relevant seasons.
Staged in both January and July, the New York fair therefore opens the programme of important international events for the sector.
ICE (the Italian Trade Promotion Agency) is responsible for coordinating the Italian presence, which has been steadily growing as a result of successes achieved in previous editions.
Over the two days of the fair, a total of 57 Italian enterprises will be participating: 53 in the Premiere Vision event and 4 in the Indigo section. Of these companies, 31 come from Lombardy, 9 from Tuscany, 8 from Emilia Romagna, 7 from Piedmont and 2 from the Veneto.
This will therefore provide a unique opportunity to see some of the fabrics which will be gracing the catwalks in 2015-2016, showcasing all the taste and refinement of Italian production.
The companies will be arranged in specialised sections, known as “style universes”, based on the use of their particular fabrics and products.
There will be no special national pavilions or groupings, but ICE will have its own information stand which will act as a reference point for the Italian businesses involved. Together with the four sections dedicated to fabrics (Seduction, Distinction, Relax and Pulsation) there will also be a fifth, Accessories, which will bring together producers of accessories for the clothing industry (buttons, labels, ribbons and so on).
The last edition of Premiere Vision New York in July 2013 involved 254 exhibitors from17 different countries. As further confirmation of the leading role of Italian production in the fashion sector, Italy came first in the rankings of national representation, with a total of 39 companies taking part. In second place was Turkey (21 exhibitors), followed by France (20). The exhibition was attended by over 4000 visitors, a significant level of interest, and linked to the fact that these two days provide the opportunity to establish important business contacts and conclude agreements for the forthcoming season.
According to figures obtained by ICE’s New York office from the US Department of Commerce, imports of textiles into the United States during 2013 increased by 1.54% over 2012, reaching a total of $6,467.46 million. Italy represents the fifth most important supplier of clothing textiles, amounting to a value of $367.4 and with a market share equivalent to 5.68%.
In addition, the country is the top provider of woollen fabrics, to a value of $49.15 million and with a market share of 36.56%. With regard to technical and industrial textiles, American imports from Italy have increased by 29.02%, to a value of $83 million and a market quota equivalent to 3.66%. Imports of knitted fabrics, on the other hand, have recorded a 6.57% increase over figures for 2012, equivalent to a value of $40.64 million, and a market share of 4.46%.