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CHALLENGE AMONG GREAT BORDEAUX WINES: ITALIAN CELLARS TAKE THE FRONT ROW
Italian wine challenges the world's greatest wines and does so in France, a traditional competitor for the industry's leadership.
The propitious event is Vinexpo 2015 , the traditional venue for wines and spirits to be held June 14 to 18 in Bordeaux. Italian producers will enjoy a major presence thanks to a collective exhibition organized in collaboration with ICE, the agency for the global promotion and internationalization of Italian businesses, and with Federalimentare, the trade fairs of Milan, Parma and Verona. Thus, 75 exhibitors from 11 different regions of Italy will be in attendance, with a strong presence of companies from the Piedmont and Veneto regions.
The Export Sud project funded by the Ministry of Economic Development to promote the internationalization of the Italian South will help 13 small wineries of Calabria, Campania, Puglia and Sicily attend the event.
They will be joined by large Italian wine producers, the major cooperatives and numerous small and medium producers.
Overall, Italy is the second country at the Bordeaux event by attendance after France, with over 250 brands represented in the halls of Vinexpo.
The visitors, an audience of nearly 50 thousand professionals and distribution operators from 120 countries, will have the opportunity to experience the best wine production Made in Italy. There will be great Italian red wines from Barolo to Valpolicella, through the Montepulciano and Chianti. Wineries will also offer their white wines, liqueurs and sparkling wines that, especially in recent years, have experienced a boom in exports in the wake of an increasing consensus among international audiences. Italy, like many global producers, aims to reach new markets in Asia and Africa which are beginning to develop just now, but also to strengthen its presence in mature countries such as the US, which will be the Guest of honour at Vinexpo 2015.
Today, Italy exports about 50% of its wine production with a value of over 5B EUR and a 1.4% growth in 2014 compared to 2013. While Europe and the United States are still the main markets for the Italian wine industry, imports from countries such as Vietnam, Taiwan, Singapore and South Korea have doubled over the past five years.
The Italian presence at Vinexpo will be enriched by a series of events to promote the combination of wine-culture and raise awareness of the areas where production takes place. In collaboration with ICE, the agency for the global promotion and internationalization of Italian companies, a full cycle of high-profile technical seminars on wine production is to be organised.
The meetings will serve to better understand the characteristics of Italian wines and learn more about the quality of the products presented.