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THE BEST ITALIAN CAPPUCCINO IN HOMES ALL AROUND THE WORLD WITH DE ‘ LONGHI’S “LATTISSIMA”

THE BEST ITALIAN CAPPUCCINO IN HOMES ALL AROUND THE WORLD WITH DE ‘ LONGHI’S “LATTISSIMA”

Many Italian products are universally renowned and enjoy widespread recognition around the world. Italian coffee is part of this small elite. Its taste, consistency, aroma, preparation and production are unrivalled. And it is precisely this preparation that is a special division in Italy because the preparation is one of the distinctive characteristics that makes Italian coffee a sought after must around the world. In recent years , the overwhelming leader on the market has been the success of household espresso coffee machines especially those that use pre-packed measures of coffee that have sustained an industry battered by tough competition and delocalisation.

In fact De’ Longhi () focused precisely on this area, sealing essential deals with producers such as Nespresso and Nescafè to offer innovative, unique products on the market. One of these, a success and total novelty, is the completely Made in Italy patent for “Lattissima”. Taking a closer look, the patent is for the “lfd” System that allows you to make delicious cappuccinos and milky coffees, with the possibility of adjusting the amount of froth you want and are in no way inferior to the drinks offered in the best Italian refreshments By simply pressing a button the machine sets in motion an automatic rinsing cycle. Another of “Lattissima’s” characteristics is the cup warmer that allows you to keep your coffee cups constantly warm, ready to use to produce the prefect result. Furthermore, each drink can be customised by varying the amount of milk and coffee and the options can be stored, so you can find the “perfect” combination and reproduce it whenever you want.

Yet another definite De’ Longhi success product. In recent years the group has carried out a significant internal reshuffling of its activities that sees the area for household preparation of espresso coffees leading the way in growth, focusing on China and emerging markets. In fact, the world market of coffee machines is worth 2.3 billion Euro, 80% of which presently comes from Western countries. The level of penetration out-with Europe is, therefore, still very low but the growth rates that are being recorded are surprising and De’ Longhi is focusing its future growth on these areas. The company’s prospects for 2011 are positive, after a 2010 that saw its debt halved and profits of 75 million Euro, a growth of 131.5%, while revenues – thanks to the increase in sales in emerging countries – were 1.6 billion with a 16% growth.
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