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INNOVATIONS IN MAKE-UP BY THE OMNICOS GROUP
Automation, technology, innovation, research, and highly specialised services for the cosmetics industry: this has been the key to success for the Omnicos Group.
This contractor company from Romanengo forms part of the Crema cosmetic hub, which, together with its Milan counterpart, produces 40% of European make-up.
Innovation and technology have distinguished the company since its foundation in 1998, and have helped drive its expansion.
Together with Ideal Project and the Migliorini mechanics workshops in Vigevano, the Group now also includes a new business, called IDM Automation, which designs and builds automation machinery for the cosmetics industry.
With the use of new technology and huge investments in research, the company has been able to develop a system with two 18-metre belts (and 6 robots controlled by a single panel), able to assemble 4000 eye-shadow cases every hour.
This has enabled a famous Italian brand, a client of Omnicos, to develop the innovative concept of “refillable” cases, practically halving production costs.
However, this is only one of the latest advances for the Group, whose strategy is not to expect its clients (large international cosmetic brands) to come with requests for certain processes, but rather to design new, high quality solutions which it can proactively propose to them: ranging from innovative packaging to new filling and packing machines, and much more.
Among its many innovations, in 2001 Omnicos launched a product that very few companies could offer at that time: sharpenable plastic make-up pencils. Here again, the fact that Omnicos is now one of the few European companies to offer this product is down to a winning combination of research and investments in technology. Omnicos also decided to invest heavily in the area of moulded products (eye-shadow and foundation), developing a practical technology which now enables them to produce cases with simultaneous filling of up to five colours, or with embossed designs or, indeed, refillable cases. Another important sector for the company is that of lipsticks, where they have harnessed a technology known as “soft mould”.
This involves using more economical silicone moulds for lipstick production, instead of the traditional system of metal moulds. The technique allows one to customise lipsticks by creating special shapes or designs: processes which are impossible using metal moulds.
The company has managed to triple its revenue in the last ten years, and invests 10% of its turnover in automation. In 2013, revenue increased by 60% to 8.5 million Euros, with forecasts of further strong growth in the coming years. Around 40% of the Group’s turnover comes from abroad, especially from France and Germany.