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PASQUA DI VERONA
The history of Cantine Pasqua di Verona (www.pasqua.it) is certainly one of
sunny vineyards laid out over an enchanting landscape, but it is also a beautiful
tale of a business with a “human” touch, a family tradition founded on the
ability to establish long-lasting relationships with its customers. These are the roots
of its eighty years of winemaking, with a tradition that certainly does not appear
to “weigh down” in terms of vitality and freshness. We spoke to CEO Carlo Pasqua,
and asked him which foreign markets they’ve encountered the most success in, and
the winemaker’s projects for the near future.
What is the added value of a company such as yours?
Pasqua is a family outfit with over 80 years of history and experience in winemaking,
a company that believes in strong values such as the family, history, tradition, the territory,
and respect for the environment. Our wines are the fruit of the passion and energy of
a family which for three generations has been producing exceptional grapes capable
of becoming great wines, an expression of some of the very best winemaking areas
in Italy, merging tradition and innovation. The innovation process is applied to all
areas of the company, from production to distribution, to establish with each of our
customers a relationship based on reciprocal trust and guarantee the business
investments in production installations, research and training.
Do you have any preferred foreign markets? If so, which ones?
Our company is present in over 50 countries abroad, among which, our “preferred”
markets are those with greater added value, such as Canada and the Scandinavian countries,
where we’ve been present for many years in spite of state monopolies, with very
positive results. Elsewhere, in Great Britain and the United States, where a member
of our family is present firsthand, and Germany.
Are there still markets yet to be explored and which can represent a challenge for the
We’re attentively eyeing markets in Russia, Brazil and China, where we’re establishing trade contacts. These markets are destined to see considerable growth in the future, and represent a
new frontier for wine merchants.
What makes you stand out from other competitors at a global level?
Our brand has 80 years of history, and has been linked to the winemaking tradition of the territory of Verona, Valpolicella and Soave since 1925. The consistent quality of our wines,
proposed within a broad-ranging portfolio of products, is characterised by an excellent
An ongoing commitment to quality, with the aim of promoting our winemaking territory
and its heritage, unique in terms of traditions and grape varieties. Our goal is to assert
our “premium” wines, such as the Picaie Rosso Veneto IGT, and the great red wines of Valpolicella obtained, as tradition has it, from the grape wilting method, which has earned the Amaronerenown the world over, a symbol of excellence in Veronese winemaking.