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SCAVOLINI, KITCHENS LOVED NOT ONLY BY ITALIANS
Falling in love at first sight with a Scavolini kitchen is easy. Elegant and functional, the products of the company based in Pesaro, Marche, present one of the most respected images of ‘made in Italy’ design. We asked Vittorio Renzi, general manager of the company, what caused the group to grow and what plans are in the works for the future.
Mr Renzi, could you tell us what, in your opinion, is the added value that makes a company like Scavolini grow?
Definitely the perseverance and the rigorous and systematic approach with which we deliver our brand policy. Then there are the non-negotiable values that form the corner stone of our company’s reputation. The overall made in Italy quality of the product is absolutely essential, with a strictly controlled production line that is environmentally friendly. Moreover, our wide range allows us to meet the needs of very different market sectors. In addition, we stand out because of our high level of service and customer assistance, pre and post-sale, and the excellent quality-price ratio of our products, which always combine functionality and design. Product innovation is another constant theme. We have always invested in research into forms and materials, and now we are also committed to protecting the environment.
Scavolini defines itself as the kitchen most loved by Italians: how much "Italian-ness" is there really in your products?
Scavolini has always stood for “made in Italy”, understood as a synonym for a production carried out in our country, with many suppliers located close to us, thereby creating an important supply network for the local area. It is a strategic choice and has always been one of our strengths. We prefer to remain in Italy not only because we are deeply rooted in our country, but also because we are convinced that by staying here we are able to control the quality of our products and production processes better, providing greater assurance to our customers.
How are you placed on foreign markets? Are there any that you would mention as favourites?
We have been exporting our products and our brand for over 20 years, and we have a broad distribution network overseas that allows us to be present in more than 60 countries with over 300 sales points. Today we are an increasingly international company, working world wide, and the United States is the most important market for us: in 2010 our American branch, Scavolini Usa, inaugurated the Scavolini Soho Gallery, the biggest kitchen showroom in Manhattan, with a surface area of 900 m2 over two levels. We have an increasingly strong presence in emerging countries, where we are opening several stores, and we are a partner in major residential projects.
Are there any markets you haven’t explored, which could present a challenge for the future?
We are constantly committed to expanding our distribution network worldwide. The emerging markets such as Africa and the Far East are definitely of great interest to us.
What is the future of Scavolini?
Research, a great desire to continue putting ourselves out there. Investment in new projects is the lifeblood of a company such as ours, and this is even truer in the current economic climate. In my opinion, perfect examples of this are provided by the latest products presented as a partnership with Diesel, the project designed by Ora-Ito and above all the launch of the Blu Scavolini brand, with which we took our first steps into the world of bathrooms.