The Made in Italy Official PortalItaltrade.com
About Us Contact Site Map Links

The Made in Italy Business Directory

Your Business Proposals
Business Events
Focus On
Showroom
Spotlight
International Press Room
Fairs in Italy
Training & Seminars
Industries & Sectors
Machines Italia
Annual Report Italy
in the world market
Invest in Italy








Home > Spotlight


MONTEZEMOLO: "AFTER 60 YEARS THE SPIRIT OF FERRARI IS STILL THE SAME"


MONTEZEMOLO: AFTER 60 YEARS THE SPIRIT OF FERRARI IS STILL THE SAME Rome - (Ign) -60 years have passed since the first car with the Black Colt on its boot, but "the spirit of Ferrari is still the same", according to Luca Cordero di Montezemolo, the chairman of the company from Maranello. The firm was established in 1947 by Enzo Ferrari, who always maintained his vocation as a builder of luxury and sports cars, achieving in both fields results perhaps unique in history of the world car industry. The range of activity of the company from Maranello, the only production facility of the Reds, is divided into two parts: the first closely linked to its founder, Enzo Ferrari, who died in 1988, the other characterised by the chairmanship of Montezemolo. Working alongside him is Jean Todt, who was appointed chief executive in October, after 13 years of managerial experience in the company.

Mr Chairman, how has Ferrari changed in the last 60 years?

Montezemolo: The spirit of Ferrari hasn't changed at all. Coming back to Maranello in 1991 as chairman, I wanted to see all the original values of exclusiveness, high-technology and passion which had made Ferrari into a legend to be confirmed by a company that needed to change its mindset. In other words, the company needed to stop looking back and project itself into the future with models that could respond to the expectations of a new customer and a Formula One team that could once more be victorious. These two goals have been achieved with great success and I am proud to say that the Ferrari of today is what Enzo Ferrari would have wanted. As chairman I will continue to work to ensure that the dream of our cars continues to seduce customers and fans all over the world.

The latest markets of the Reds range from China to Dubai. Is the Ferrari brand also an ambassador for Italy in the Far East?

Montezemolo: When, two years ago, Ferrari, the leading carmaker in the world, invited international journalists to drive around China, many of them were surprised to see that even in the most remote places the Chinese immediately recognised our cars and brand. I wasn't surprised by this because when you have been a leading name in car racing all over the world for the last 60 years, people tend to know and appreciate a brand which has always had the courage to take on the most difficult challenge, where the winners are praised but the losers receive no pity. The fact that Ferrari is so appreciated also in emerging markets, shows that the balance is clearly in our favour. Mr Chairman, what is the relationship between Ferrari and the American market, which in 2006 represented 29.8% of the total market for exports of cars from Maranello? Montezemolo: It is an historical and deep bond. America soon became Ferrari's leading market, and this position is consolidated every year not only, as one could imagine, in California, but in all the States, as well as in Canada. Our American customers are less interested in F1 but deeply admire the mastery with which Ferrari has always managed to combine technology with a typically Italian exclusive elegance in terms of style, details and interiors. In the United States, as by now in most of the countries in the world, we have set up a direct branch office so that we can be closer to our customers and guarantee that level of service and support that today are indispensable for a company that is, and wants to continue being, a leader.

2006 was a year of booming sales for the company from Maranello. What are your next goals and next markets?

Todt: The expression 'booming sales' is not in our dictionary. It is true that in 2006 Ferrari sold something like 5700 cars, but this record is not a boom, but rather the result of the careful management of the many requests that we receive for our models. I would like to remind you that the range of Ferrari products is the "youngest" on the market: the 612 Scaglietti is only 3 years old, the F430 coupé just over 2, the spider even younger, and deliveries of the 599 only began last summer. Demand for all of these models is greater than our production capacity. Therefore we try to satisfy demand in function of the markets, which number over 50 (52 to be precise) and of the waiting lists that we don't want to get too long. This naturally leads to a slight, but carefully managed increase in our sales. Thanks to the attention we dedicate to our products, linked with the strength of the Ferrari brand, demand is in constant growth. However this will not change our strategy, which is to maintain an exclusive status and a close relationship with our customers who, consequently, may not ever be too numerous.

Ferrari and Schumacher: a couple that has dominated F1 in recent years. What will happen in the post-Schumi period?

Todt: It is true that a relationship of extraordinary technical and human collaboration has been established between Ferrari and Schumacher. The German driver has known how to work with our engineers, testing at the wheel the technical innovations introduced and looking for the best performance results with them. He is still with us, and will help us in the season that is about to begin, even if his workplace will no longer be behind the wheel of a Formula One car. Ferrari is a team and the drivers that are part of it, Massa and Raikkonen, at the moment are working together for the best results. We know we can continue to be successful and we will do everything we can to confirm this conviction with results.
PREVIOUS NEWS


CONSONNI'S ITALIAN STYLE FOR THE WORLD'S LUXURY HOTELS

MODELLERIA BRAMBILLA: TECHNOLOGY AND INNOVATION FOR THE AUTOMOTIVE SECTOR

A notebook which travels the world:The success story of Moleskine

Massimo CANDELA - chief executive FILA - Fabbrica italiana lapis e affini

STEVANATO BECOMES EVER MORE INTERNATIONAL ALONGSIDE MAJOR PHARMACEUTICAL COMPANIES

ORCIANI WANTS TO BRING THE BUCKLELESS BELT TO ASIA

ZAMBON: THE ITALIAN PHARMACEUTICAL COMPANY FOCUSES ON FOREIGN MARKETS

NERO GIARDINI, ITALIAN PRODUCTION GROWS IN THE FACE OF THE CRISIS

FAPIM: 40 SUCCESSFUL YEARS SELLING ITALIAN-MADE HANDLES TO THE WORLD

ENERGY LAB GROWS BY DEVELOPING CLEAN ENERGY AND LOOKS TO LATIN AMERICA

GRANAROLO, QUALITY FROM THE STABLE TO THE DINING TABLE

SPECCHIASOL: MEDICINAL PLANTS AND THE HERBALIST’S TRADITION COMBINE WITH TECHNOLOGY AND INNOVATION

CONSONNI'S ITALIAN STYLE FOR THE WORLD'S LUXURY HOTELS

SEALUP, WORLD LEADER IN LUXURY OUTERWEAR

SABAF: SAFETY AND TECHNOLOGY WITH AN EYE TOWARDS ASIA

DESIGN AND LIGHT: ITALIAN-MADE EXCELLENCE

OVERLOG: BETTER ORGANISATION FOR MORE GROWTH

EXPERT SYSTEM: THE LANGUAGE OF SUCCESS DEVELOPED IN ITALY

Dr. Schär, innovative food products from South Tyrol to the rest of the world

SABIANA: A FRIENDLY ATMOSPHERE FOR TECHNOLOGY AND FAMILY TRADITION

PASTIFICIO GHIGI GOES GLOBAL WITH ITS ALL ITALIAN PASTA

ELICA GROUP - THE PRESIDENT FRANCESCO CASOLI

THE GREEN BUILDING FROM KERAKOLL, COMBINING INNOVATION AND SUSTAINABILITY.

THE CLASS AND STYLE OF ITALIAN PRODUCTION IN FRATELLI ROSSETTI SHOES.

THE CHALLENGE OF SUSTAINABLE MOBILITY ENTIRELY MADE IN ITALY.

THE ITALIAN COMPANY ALLUFLON IS GOING INCREASINGLY INTERNATIONAL.

UNIKA, THE ITALIAN BUSINESS THAT AIMS TO CONNECT THE ENTIRE WORLD

THE TRADITION OF FINE ITALIAN WINE AT MASI AGRICOLA

RESEARCH, DEVELOPMENT AND INNOVATION: THE WINNING FORMULA OF OFFICINE MECCANICHE GALLETTI

INNOVATIVE PACKAGING PRODUCED ENTIRELY IN ITALY

HIGH QUALITY AND ATTENTION TO THE LAND CAVIT WINES’ WINNING RECIPE

INNOVATION AGAINST POLLUTION AND SMOG: IS TECH’S RECIPE

SCAVOLINI, KITCHENS LOVED NOT ONLY BY ITALIANS

HIGH QUALITY FOR REASONABLE PRICES THIS IS THE FORMULA FOR TOLAINI

ITALIAN PHARMACEUTICAL EXCELLENCE, ROOTED IN TUSCANY, LOOKING TO THE WORLD

TRADITION SERVING THE ENVIRONMENT: ITALTHERM’S FORMULA FOR THE GLOBAL CHALLENGE

GREEN-BUILDING AND CONSTRUCTION LABELLED EQUILIBRIUM FOR A SUSTAINABLE FUTURE

CHOCOLATE AND GELATO: ITALIAN FLAVOURS PRODUCED BY VENCHI

ANTI-POLLUTANTS AND INDUSTRIAL SAFETY AIRBANK STRENGTHENS ITS POSITION ON THE WORLD MARKETS

FROM PRECISION MECHANICS TO PASTA THE WONDER OF LE GEMME DEL VESUVIO

MADE IN ITALY GREEN ECONOMY ECOZEMA’S RECIPE

WHEN FOOD BECOMES HIGH FASHION: THE SECRET OF GIAS FROZEN FOOD

EXPORTS ARE THE KEY TO GROWTH FOR THE ORIGINALITY AND CREATIVE FLAIR OF ARMIDA GIOIELLI

TOP QUALITY MADE IN ITALY EVEN IN WASTE MANAGEMENT

VERY HIGH SPECIALISATION AND ATTENTION TO CUSTOMERS IS THE NOVA PROJECT FORMULA

TECHNOLOGY AND ENVIRONMENTAL CONCERNS COMBINED IN TONUTTI AGRICULTURAL MACHINERY

MONTANTE BICYCLES THE COMBINATION IN THE MARK OF MADE IN ITALY A MIX OF CRAFTSMAN TRADITION AND INNOVATION

HIGHER QUALITY AND MORE EXPORT MARKETS FOR THE GNALI BOCIA RANGE OF PRODUCTS

RIZZOLI EMANUELLI, BRINGING THE BEST ANCHOVY TO YOUR TABLE FOR OVER A HUNDRED YEARS

READYTEC – ITALIAN ICT SET TO CONQUER THE MEDITERRANEAN

SIMPLE, ELEGANT, AND FASHIONABLE: HAND-MADE SHOES BY THE SANTONI GROUP

TRADITION, DESIGN AND INNOVATION: THE HALLMARK OF FURNITURE BY B&B ITALIA

FROM THE HEART OF ABRUZZO TO THE CONQUEST OF INTERNATIONAL MARKETS THE ADVENTURE OF LAS MOBILI

GLAMOUR MADE IN ITALY: JEWELLERY GLASSES BY RAFFAELLA DI MONTALBAN

PASSION, TRADITION AND ELEGANCE FOR BRIDAL WEAR BY DOLORES TOMMASI

PASQUA DI VERONA

TELEROBOTS, ROBOTICS AND HIGH TECHNOLOGY FROM GENO A TO THE INTERNATIONAL SCENE

SPEED AND RELIABILITY FOR ELECTRICAL ENGINEERING BY SCHIAVONI

HARMONT&BLAINE STORY OF A FAMILY THAT IS CONQUERING THE WORLD

THE FLAVOUR OF CASA MODENA CURED MEATS GOES INTERNATIONAL

TRADITION, QUALITY AND INNOVATION: HOUSEHOLD TEXTILES BY FAZZINI

Ma&D POWER ENGINEERING PROJECTS: THE GREEN ECONOMY WITH THE ITALIAN LABEL

CONSISTENCY AND DEDICATION: THE POLICY OF THE POMELLATO BRAND

QUALITY AND TRADITION BLEND WITH INNOVATION IN THE ALBINI COTTON MILL

INNOVATIVE EXPERIMENTATION AND CUTTING-EDGE TECHNOLOGIES: THE SECRET OF AB MEDICA’S SUCCESS

BERBRAND: “MADE IN ITALY” WITH TECHNOLOGY, RESEARCH AND ECO-SUSTAINABILITY

AN INTEGRATED PHOTOVOLTAIC SUPPLY CHAIN IN SILFAB’S “GREEN” PROJECTS

BOGGI MILANO, THE CLASSIC ITALIAN-MADE MENSWEAR, IS AIMING AT CHINA AFTER THE MIDDLE EAST

DESIGN AND TECNOLOGY,THE KEYS TO SUCCESS FOR RCR ITALIAN CRYSTALWARE

THE PROEL RECIPE FOR SUCCESS

HIGH FASHION TO DREAM ABOUT IN ROSY GARBO’S WEDDING DRESSES

ITALIAN-MADE LUXURY WITH DAMIANI JEWELLERY

ALENIA AERMACCHI, THE CUTTING EDGE OF ITALIAN-MADE AERONAUTICS

BRIONI, ITALIAN-MADE STYLE THROUGHOUT THE WORLD

THE BEST IN STEEL: THE OUTSTANDING QUALITY OF PITTINI

QUALITY AND EXPERIENCE FOR THE MONDO TV LABEL CARTOONS

JUST IN TIME CHEESE FOR DELIVERY ALL OVER THE WORLD: THE CHALLENGE FACED BY ELEONORA ZERBATO

DESIGN FOR UNIQUE FOOTWEAR: MADE IN ITALY ACCORDING TO ALESSANDRO OTERI

FROM THE CELLARS OF THE ABRUZZI TO THE TABLES OF CONNOISSEURS ALL OVER THE WORLD: THE JOURNEY OF THE DRAGANI WINES

THE ART OF FABRIC-MAKING ACCORDING TO GIOVANNI BONOTTO

FROM FASHION TO HIGH QUALITY ORGANIC OIL: THE CHALLENGES FACING PINO BRUSONE

CARMINA CAMPUS ECO CHIC HANDBAGS, MADE IN ITALY ACCORDING TO ILARIA VENTURINI FENDI

THE CLOTHING TRADITION: TOMBOLINI CONCENTRATES MORE AND MORE ON INTERNATIONAL MARKETS

TRADITIONAL MONTEBOVI SWEET PRODUCTS NOW SET TO CONQUER MARKETS OUTSIDE ITALY

MASTROBERARDINO: THE TRADITION OF ITALIAN WINE

DIVELLA: QUALITY PASTA BEATS THE RECESSION

THE GREEN ECONOMY ACCORDING TO SERGIO LUPI

MARIO VIGILANTE’S FASHION: TECHNOLOGY AND ENVIRONMENTAL AWARENESS

DE PADOVA: WORLD-FAMOUS ITALIAN DESIGN

ENGINEERING, 30 YEARS OF SUCCESS IN INFORMATION TECHNOLOGY

IPC: A LEADING PROFESSIONAL CLEANING GROUP OF MANY SOULS

GRUPPO SINTESI, MANY MEMBERS AND A TARGET IN COMMON: “USEFUL” DESIGN

LINEAMARCHE SHOES, AN INNOVATIVE MADE IN ITALY PRODUCT WITH A STRONG SENSE OF IDENTITY

IRSAP-RHOSS, A HAPPY MARRIAGE BETWEEN HOT AND COLD

KERSELF: GLOBAL SUPPLIER OF TURNKEY PHOTOVOLTAIC SYSTEMS

THE KEY TO SUCCESS AT MERLETTI AEROSPACE IS R&D

ABE ELETTRONICA RIDES THE DIGITAL BROADCASTING REVOLUTION

WHAT MAKES BASICNET SO STRONG? ITS RENEWED, "LIGHTWEIGHT" BUSINESS MODEL

GLENFIELD WANTS ITALIAN KNITWEAR TO IMPRESS THE WORLD

CORMATEX, THE JEWEL IN THE CROWN OF PRATO-BASED TECHNICAL MECHANICS

ARETA BROADENS THE FRONTIERS OF BIOLOGICAL PHARMACEUTICALS OUTSIDE ITALY

LOTTO AND STONEFLY, THE ROUTE FOR EXPORTS LEADS TO THE EAST AND AMERICA

AMEDEI, THE ITALIAN CHOCOLATE THAT SEDUCES THE WORLD

SELI’S CUSTOMIZED TUNNEL-EXCAVATION SOLUTIONS WORLDWIDE

BONFIGLIOLI CONTINUES THE EXPANSION EASTWARDS INTO VIETNAM

CALZEDONIA, WINNING FRANCHISING IN THE WORLD’S SHOPPING STREETS

FRATELLI ROSSETTI, “HOME-MADE” SHOES GO GLOBAL

TOY WATCH, THE ITALIAN WATCHES WORN BY AMERICAN VIPS

PERFORMANCE AND SAFETY

ZONIN WINES' FOREIGN STRATEGY: OBJECTIVE USA

BEIJING 2008: ITALIAN WATER THANKS TO PISCINE CASTIGLIONE

BYOTEAM CELEBRATES THE BOND BETWEEN MEDICINE AND COSMETICS THROUGH SPORTING EVENTS

THE MONTANTE GROUP’S SHOCK ABSORBERS GAIN TRACTION AROUND THE WORLD

SAES GETTERS’ METAMORPHOSIS IS BROADCASE ON LCD SCREENS

PIVATO TAKES ITALIAN INFRASTRUCTURE TECHNOLOGY ON A WORLD TOUR

SOLAR VENTURES, A SUCCESSFUL ITALIAN GAMBLE ON PHOTOVOLTAIC ENERGY

WITH ITS CENTRALIZED RECEPTION SYSTEMS FRACARRO OPERATES IN 5 CONTINENTS

TRADITION; QUALITY AND PRODUCT: SHOEMAKER MANAS’ ADDED VALUE

FROM THE US TO BRAZIL, THE AMERICAN CONTINENT IS THE NEW FRONTIER FOR SCREEN SERVICE

WITH TARGETTI LIGHTING CULTURE IS “MADE IN ITALY”

MASTRO RAPHAEL, MADE IN ITALY HOMEWARES IN THE NAME OF A ‘TOTAL LOOK’

For over a century Ferrino has been a «must» for outdoor gear

MAGALDI POWER: ash handling for coal power stations all over the world

The ultimate bathrooms are Made in Italy thanks to RAPSEL, where style meets innovation

Rosi Elli, president of Gruppo Feg: furniture with a common character

The Landi Renzo group: a world leader in alternative fuel systems

RISO SCOTTI, AFTER THE DIVERSIFICATION THE NEW CHALLENGE IS EXPORTING “THE MODEL” EASTWARDS

BAULI WANTS THE QUALITY OF PANDORO CAKES TO BE APPRECIATED WORLDWIDE

A ZAMPERLA JOYRIDE IN EVERY FUN PARK IN THE WORLD

EMILCERAMICA: A GLOBAL SUCCESS FOR ITALIAN TILES, FROM THE US TO CHINA

FURLA: THE COURAGE TO DEVELOP A WORLDWIDE BRAND

ZUCCHI LEADS EUROPEAN MARKET IN HOUSE LINEN AND LOOKS TO THE FAR EAST

BELLELLI ENGINEERING: AN ITALIAN NEWCOMER HAS THE EXCLUSIVE LICENCE FOR THE US GIANT AIR PRODUCT'S TECHNOLOGY IN THE OIL & GAS FIELD

FLOS, 40 YEARS OF LIGHTING DESIGN THAT WON OVER EVEN JAMES BOND

CALLIPO, QUALITY TUNA LEADS PACKAGING REVOLUTION WITH "NUDE LOOK"

TREND: PINO BISAZZA'S SUCCESS STORY, THE MAN WHO RISKED EVERYTHING TO INTRODUCE INNOVATION IN MOSAICS

SOCOTHERM, ZENO SOAVE'S 'SMALL MULTINATIONAL'

COMER INDUSTRIES: A LEADER IN MECHATRONICS THAT AIMS TO BOOST REVENUES TO 500 MILLION EUROS BY 2010

THE PARABLE OF CICCOLELLA, FROM FARMING TO GLOBAL LEADERSHIP IN THE FLOWER MARKET

DANIELE LAGO: HOW TO REVOLUTIONIZE THE CONCEPT OF DESIGN

FROM TREVIGLIO TO THE FAR EAST, ITALIAN TRACTORS CONQUER THE WORLD

CALLIGARIS: WHEN WOOD SITS DOWN WITH ITALIAN STYLE

CREMONINI: "CORE BUSINESS AND DIVERSIFICATION: THAT'S HOW WE'RE FACING THE MARKET"

LUCIANO CORAIN: "SMIT WINS BECAUSE IT'S INNOVATIVE. ALWAYS"

PAOLO BOFFI: "WE ARE THE STANDARD BEARERS OF ITALIAN STYLE KITCHENS"

PAOLA BONI: "ARIETE, INNOVATION IS OUR MISSION"

DONATO LOSA: "CARTEMANI: A CHALLENGE I SET MYSELF AND WON"

MONTEZEMOLO: "AFTER 60 YEARS THE SPIRIT OF FERRARI IS STILL THE SAME"

GIOVANNI VITALONI: "EXPERIMENTING AND CREATIVITY IS NICO DESIGN'S MOTTO"

FRANCESCO PAGLIARO: "THEY EVEN APPRECIATE MY OIL IN NEW YORK"

STEFANO TREVISANI: TREVI LOOKS ABROAD FOR GROWTH

MARIANO PANE: "IN CHINA TO GROW"

ANTONIO MORETTI: "STRENGTH IN A UNION FOR ITALIAN WINE"

A DREAM WHICH HAS BECOME A SUCCESS: RD LAB

ALBERTO TASCA D'ALMERITA: ITALIAN WINE NEEDS A SYSTEM

LAURO BUORO: RESEARCH AND DEVELOPMENT ARE NICE'S SECRET

ELISA GERA: INNOVATION AND TRADITION: THAT'S THE SECRET OF ACCA KAPPA

STEFANO COLOMBINI: BRUNELLO, MY PASSION

PETER THUN: MY BUSINESS IS MY PASSION

ALESSANDRO RIELLO: AERMEC, THE REALITY OF A UTOPIA

IGINIO STRAFFI: MY WINX HAVE CONQUERED THE WORLD

IMELDE CAVALLERI: EUROPEAN INDUSTRY MUST FOCUS ON EXCELLENCE

LEONARDO BAGNOLI: PROUD TO BE 100% ITALIAN

LAMBERTO GANCIA: "SPARKLING WINES, A FAMILY ISSUE"

ANTICHI TELAI: A FEELING FOR CLOTHES

DOMORI: LICENCE TO THRILL

THE DREAM OF FLIGHT IS OUR GIFT TO MAN

DUCATI ENERGIA, A CHALLENGE WITH AN EYE TO ASIA

Illy, a coffee like no other in the world

Guglielmo Aprile, betting on quality

Fabrizio Lori: innovation for success

Lelli Kelly, the success of an idea

Envis, Italian water technology

Kelyan Lab, technology on a human scale

Betta Gobbi, queen of the mountain

Italy makes watches, too

When the manager becomes an entrepreneur

Casoli: This is how to become number one

Valleverde, fashion and comfort

Nonino, grappa as an art

Auricchio, where exports are a tradition

The "Daily Mail" printed Italian style

The craftsman of artists

The sound of Italian pianos

Edra, a new approach to furnishing

Autopackaging, Italian excellence

Buccellati, the family jewels

Datalogic, an Italian success story

Scervino, style and enterprise

The adventure of Valter Scavolini

Marco Rosi, the challenge of Parmacotto

Gismondi, the creator of Artemide

When coffee is Lavazza

"Guru", an Italian miracle

Antinori, six centuries of wine

Bracco, research for success

Tusacciu, the father of Supermag

Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products

The gold history of Bulgari

Chiariglione, the father of the MP3

Paolo Vitelli, mega-yacht king

Beghelli: ideas and innovation

The father of the microchip

Gervasoni, a European Leader

Monini, the olive oil leader

Sonus Faber: the handmade sound

The king of the ties

Anna Zegna, quality for man

Mario Carraro takes over leadership

Custom-built travel

Marazzi, tile leader

An empire with the scent of salmon

'Pasta' and its varieties, the kingdom of Delverde

Leader in luxury glasses

The Mandarina Duck idea

Technogym - an Italian miracle

Natuzzi, king of the sofa

Searching for the essence

Marchesi De' Frescobaldi, six centuries of wine

A woman in command, an interview with Rossella Jardini

Bombassei: Success? Technological research and competitive initiative

Gnutti, 100 years in industry

Even the feet breathe

A winning strategy - an interview with Franco Bernabé

Andrea Riello, a manager building the future

Brunello Cucinelli or the ethics of business

Di Dario: Business firms enrich a country but they do have a social responsibility

Guzzini: Italy, a market with great added value




< Home


PER I VISITATORI ITALIANI www.ice.gov.it

Disclaimer - ©Copyright - Italian Trade Promotion Agency - Cookie Policy